[原创]出售两个互联网创意(之二),20万一个,非诚勿扰!
<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">第二个</span><span lang="EN-US" style="FONT-FAMILY: Arial; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">:<p></p></span></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center; mso-pagination: widow-orphan;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 24pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">大学校园网</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 24pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></b></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">一</span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">、</span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">背景分析</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></b></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">中国互联网的发展日新月异</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">,</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">网民数也呈几何数增长。如今，中国的网民数已超美国位居世界第一位。互联网以其蓬勃的发展生机，经历了</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">web1.0</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">，</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">web2.0</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">，现已向</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">web3.0</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">的方向发展。从大的角度来讲，</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">web1.0</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">是平台型，</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">web2.0</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">是互动型（功能型），而到了</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">web3,0</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">时代，互联网将实现整合——价值</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">、</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">平台</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">、</span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">功能全方位的整合。而这，也预示着互联网的第三次浪潮即将来临，是互联网正式走向成熟的标志。</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><font face=""><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">............</span></b><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></font></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">六</span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">、</span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">盈利模式：</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></b></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">大学校园网的盈利模式主要是广告，但依靠大学校园网的独特网站结构和营销模式</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">(</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">具体营销模式见后面具体实施方案部分</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">)</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">，广告收入将比行业水平高出很多。</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.75pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">现在我们根据网站结构图（见后图），我们可以大致估算出每年的广告收入。看图可知，本网站是以单个学校为区域单位，每个学校即为一个独立区域，而每个学校又分为学校首页，</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">12</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">个一级分类页面，</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">33</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">个二级分类页面。根据层次的不同，我们选择在学校首页只做旗帜广告（每年</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">10000</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">元），在</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">12</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">个一级分类页面各设两个广告位（每个每年</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">3000</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">元），在</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">33</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">个二级分类页面各设两个广告位（每个每年</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">1000</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">元），以中国</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">3000</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">所大学来算，网站每年的广告收入即为：</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">3000*</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">（</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">10000+3000*2*12+1000*2*33</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">）</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><font face="">=4.44</font></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体;">亿。</span><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><p><font face=""> </font></p></span></p>
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