[推荐]中成药的品种优化评价

zyfx1232497 发表于 2008-6-18 13:46:32

1． 数据来源 药店中成药POS零售数据 采购部中成药采购数据 2． 分析过程 2．1    2007年中成药品种数同比分析 <img alt="" src="http://www.ruisy.com/article_img/xpyj_hw001.jpg"/> 图 1      通过图1我们可以看出2007年中成药比2006年减少35种，但销售额和毛利率都有不同程度的提高，特别是相对2006年毛利率提高了8个点。 2．2 2007年中成药品相同比分析 <img alt="" src="http://www.ruisy.com/article_img/xpyj_hw002.jpg"/>  图 2 通过图2我们可以了解到2007年中成药辅助性药品减少了152个毛利率提高了1个点，而目标性商品增加了106个，毛利率却提高了15个点，应该说2007年商品品种的优化是非常成功的。 2．3 2007年中成药分类同比变化表 <table cellspacing="1" cellpadding="1" width="98%" align="center" bgcolor="#000000" border="0"><tbody><tr align="center" bgcolor="#ffffff"><td nowrap="nowrap" colspan="2"> </td><td nowrap="nowrap">实收金额 </td><td nowrap="nowrap">进货金额 </td><td nowrap="nowrap">进销毛利 </td><td nowrap="nowrap">进销毛利率 </td><td nowrap="nowrap">品种数 </td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">补益类 </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">81895.9</td><td nowrap="nowrap">54448.65</td><td nowrap="nowrap">35358.57</td><td nowrap="nowrap">0.43</td><td nowrap="nowrap">85</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">92170.3</td><td nowrap="nowrap">67186.49</td><td nowrap="nowrap">34745.92</td><td nowrap="nowrap">0.38</td><td nowrap="nowrap">82</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">儿科用药 </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">80881.6</td><td nowrap="nowrap">52183.46</td><td nowrap="nowrap">36280.33</td><td nowrap="nowrap">0.45</td><td nowrap="nowrap">84</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">90642.8</td><td nowrap="nowrap">50708.61</td><td nowrap="nowrap">47302.07</td><td nowrap="nowrap">0.52</td><td nowrap="nowrap">74</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">风湿、骨伤类 </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">45895.3</td><td nowrap="nowrap">34327</td><td nowrap="nowrap">16555.97</td><td nowrap="nowrap">0.36</td><td nowrap="nowrap">71</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">53462.6</td><td nowrap="nowrap">35680.02</td><td nowrap="nowrap">22966.84</td><td nowrap="nowrap">0.43</td><td nowrap="nowrap">67</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">妇科用药 </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">98987.2</td><td nowrap="nowrap">61788.6</td><td nowrap="nowrap">46153.02</td><td nowrap="nowrap">0.47</td><td nowrap="nowrap">109</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">98175.1</td><td nowrap="nowrap">70596.75</td><td nowrap="nowrap">37666.9</td><td nowrap="nowrap">0.38</td><td nowrap="nowrap">97</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">感冒、解热类 </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">87239.9</td><td nowrap="nowrap">61781.96</td><td nowrap="nowrap">34434.86</td><td nowrap="nowrap">0.39</td><td nowrap="nowrap">71</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">105543.9</td><td nowrap="nowrap">62728.96</td><td nowrap="nowrap">51929.56</td><td nowrap="nowrap">0.49</td><td nowrap="nowrap">69</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">降糖类 </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">10785</td><td nowrap="nowrap">9405.058</td><td nowrap="nowrap">2746.486</td><td nowrap="nowrap">0.25</td><td nowrap="nowrap">7</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">6399.9</td><td nowrap="nowrap">4964.994</td><td nowrap="nowrap">2156.317</td><td nowrap="nowrap">0.34</td><td nowrap="nowrap">6</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">泌尿、抗炎类 </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">36066.6</td><td nowrap="nowrap">21490.23</td><td nowrap="nowrap">17698.86</td><td nowrap="nowrap">0.49</td><td nowrap="nowrap">28</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">33629</td><td nowrap="nowrap">24051.01</td><td nowrap="nowrap">13072.58</td><td nowrap="nowrap">0.39</td><td nowrap="nowrap">26</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">皮肤类用药 </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">8282</td><td nowrap="nowrap">5255.959</td><td nowrap="nowrap">3789.721</td><td nowrap="nowrap">0.46</td><td nowrap="nowrap">12</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">11292.8</td><td nowrap="nowrap">8378.749</td><td nowrap="nowrap">4131.482</td><td nowrap="nowrap">0.37</td><td nowrap="nowrap">12</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">清热解毒类 </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">170888.8</td><td nowrap="nowrap">107111.2</td><td nowrap="nowrap">79340.73</td><td nowrap="nowrap">0.46</td><td nowrap="nowrap">110</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">154767.3</td><td nowrap="nowrap">66206.4</td><td nowrap="nowrap">98180.33</td><td nowrap="nowrap">0.63</td><td nowrap="nowrap">101</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">外用药品 </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">77519</td><td nowrap="nowrap">55200.98</td><td nowrap="nowrap">30338.66</td><td nowrap="nowrap">0.39</td><td nowrap="nowrap">94</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">102549.1</td><td nowrap="nowrap">69015.57</td><td nowrap="nowrap">43561.4</td><td nowrap="nowrap">0.42</td><td nowrap="nowrap">91</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">五官科 </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">82763</td><td nowrap="nowrap">59883.42</td><td nowrap="nowrap">31580.6</td><td nowrap="nowrap">0.38</td><td nowrap="nowrap">89</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">80752.1</td><td nowrap="nowrap">53892.87</td><td nowrap="nowrap">34689.76</td><td nowrap="nowrap">0.43</td><td nowrap="nowrap">80</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">消化类 </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">125145</td><td nowrap="nowrap">89379.43</td><td nowrap="nowrap">48752.41</td><td nowrap="nowrap">0.39</td><td nowrap="nowrap">144</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">143227.7</td><td nowrap="nowrap">91634.46</td><td nowrap="nowrap">64907.73</td><td nowrap="nowrap">0.45</td><td nowrap="nowrap">140</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">心脑血管 </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">113169.9</td><td nowrap="nowrap">89878.78</td><td nowrap="nowrap">36350.41</td><td nowrap="nowrap">0.32</td><td nowrap="nowrap">93</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">93837.9</td><td nowrap="nowrap">72259.98</td><td nowrap="nowrap">32077.17</td><td nowrap="nowrap">0.34</td><td nowrap="nowrap">88</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">药品其他类 </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">2186.9</td><td nowrap="nowrap">1615.455</td><td nowrap="nowrap">806.1705</td><td nowrap="nowrap">0.37</td><td nowrap="nowrap">9</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">1216.2</td><td nowrap="nowrap">878.698</td><td nowrap="nowrap">465.1786</td><td nowrap="nowrap">0.38</td><td nowrap="nowrap">7</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">镇静安神类 </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">16010</td><td nowrap="nowrap">10242.34</td><td nowrap="nowrap">7246.617</td><td nowrap="nowrap">0.45</td><td nowrap="nowrap">32</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">12415.2</td><td nowrap="nowrap">9040.834</td><td nowrap="nowrap">4687.993</td><td nowrap="nowrap">0.38</td><td nowrap="nowrap">30</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap">止咳、化痰、平喘类 </td><td nowrap="nowrap">2006</td><td nowrap="nowrap">91787.1</td><td nowrap="nowrap">63454.38</td><td nowrap="nowrap">37552.54</td><td nowrap="nowrap">0.41</td><td nowrap="nowrap">94</td></tr><tr align="center" bgcolor="#ffffff" style="HEIGHT: 20.25pt;"><td nowrap="nowrap"> </td><td nowrap="nowrap">2007</td><td nowrap="nowrap">109893</td><td nowrap="nowrap">66840.14</td><td nowrap="nowrap">52764.65</td><td nowrap="nowrap">0.48</td><td nowrap="nowrap">82</td></tr></tbody></table>表一 2007年中成药中类分类同比变化表     通过上表我们可以看到中成药一共16个中类，其中有15个类的商品数发生了变化。所有品类的毛利率都有不同程度的提高特别是清热解毒类的商品毛利率提高了17个点。但是大多数品类的销售额却有不同程度的下降数据如表所示。因此通过品种优化后，我们的销售策略也应该做适当的调整来保证我们的销售市场份额。文章来源：药店管理品类管理学习实战--瑞商网<a href="http://www.ruisy.com/content.aspx?id=999"></a>

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[推荐]中成药的品种优化评价