fan 发表于 2008-5-6 18:03:22

2008年家用电脑消费行为调查分析

<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 15pt;"><font face="">2008</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 15pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年家用电脑消费行为调查分析</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 15pt;"><p></p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 15pt;"><p><font face="">&nbsp;</font></p></span></b></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">截至调查时间止，</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">50</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">个城市城区和郊区家庭的家用电脑渗透率为</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">48.9%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">，平均每个消费者家庭购买过约</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">0.7</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">台家用电脑；与</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">2007</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年调查结果相比，渗透率在持续提高。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">消费者家庭拥有电脑数量与家庭收入呈明显的正相关关系，同时高学历家庭拥有电脑的数量也更多；已有电脑的家庭最近一次购买电脑为笔记本的，约占两成。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">调查显示，有</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">43.2%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">的家庭最近一次购买电脑的时间在</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">2005</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年以前，这部分电脑已经使用了三年以上，如以五年作为电脑的更新换代周期，那么市场上将有超过四成的电脑需要在未来两年内更换，对各电脑生产厂商来说都是一个诱人的市场。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">在</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">2006</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年及以后购买最近一台电脑的消费者家庭，电脑硬件在保修期内出现质量问题的占到</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">11.3%</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">经计算，消费者家庭欲购台式机的平均价位为</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">4569</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">元，欲购笔记本的平均价位为</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">6934</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">元；随着购买年份的推移，欲购台式机家庭对价位预期基本趋于平稳，而欲购笔记本家庭对价位预期仍呈现明显下降趋势，这与近两年笔记本市场加快升级换代也有一定的关系。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">未来市场上，年龄在</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font face="">18-34</font></span><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">岁的青年人仍是电脑的主要用户群体。他们对电脑的性能和存储容量均有较高要求，而在选购笔记本时，消费者除对电脑性能配置关注外，会对轻薄的笔记本更为青睐，而电池续航时间长短也会是一个考虑重点。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ˎ̥; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p><font face="">&nbsp;</font></p></span></p>down9_0410.asp?ID=104061<br/>

yu_he163 发表于 2008-7-17 16:12:33

学学

bfw 发表于 2008-11-1 14:47:47

楼主不厚道啊！！发个目录上来骗人！！

aisen 发表于 2009-3-20 18:38:13

<p>3楼的，看仔细。不好随便做结论的。</p><p></p>
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