稻花七月香
发表于 2008-4-27 16:05:48
[分享]中外50家企业理念、企业文化完整手册
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: center;"><b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">艾维斯租车公司</span></b><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> AVIS<br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">追求卓越的艾维斯</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">艾维斯经营汽车租赁业务，我们的使命是“做到让顾客完全满意的程度”。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们的目标是提供顾客最佳的服务，待客一如待己，还要超越顾客的期望。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们深信，惟有透过最佳的服务品质及最高的工作效率，才能为公司和员工创造最大利益。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们实施严格的自我评估及改进制度。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们不断努力，提供顾客更好、更新的服务，让顾客的旅游经验变得更美好。我们亦致力加强整个服务过程中各个环节之间的联系，包括：顾客、供应商及所有的同仁。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们了解，若要达到顾客完全满意的程度，必须靠所有员工同心协力，发挥集体精神，</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">全心为顾客服务，绝不懈怠。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">“我们比别人更努力”。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">企业的终极目标</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">艾维斯租车公司要在以下各方面成为租车业的佼佼者：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">顾客服务及顾客满意度。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">员工对公司的参与。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">股东的收益。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">企业价值观</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">顾客满意。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">做到让顾客完全满意的程度是艾维斯的目标。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">满足顾客的需求是本公司存在的最主要理由。每一位持股的员工，都有责任提供高品质服务，达成顾客期望，并维持顾客与本公司之间的长期关系。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">尽全力提供顾客最高品质服务，以符合本公司股东的目标。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">掌握时机，超越顾客对我们的期望，提升顾客对本公司的评价。</span></p>
稻花七月香
发表于 2008-4-27 16:06:12
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: center;"><b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">巴瑞克矿业公司</span></b><font face=""><b><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;">Barrick</span></b><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><p></p></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">世界级的采矿经营哲学</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">巴瑞克·古德川矿业公司</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">(Barrrick Goldstrike Mines)</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">致力维持公司的获利性，也要维持公司在采矿界的领导地位。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""><br/> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">如此一来，公司便能够提供股东优厚的投资利润，让员工在本公司工作有所收获，附近的社区则能因我们而繁荣。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">巴瑞克尊重环境，尽力保护自然资源，为后代子孙着想。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们的目标是随时注重工作的安全及效率，将人员伤害、财物损失及其他形式的损失降到最低。为了达到此目的，必须安排员工训练和教育课程，以确保工作效率，同时还有助于员工的长期发展。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">巴瑞克积极追求科技的进步，以提高经营效率及获利率。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">成功来自团队合作。公司所举办的活动，必须能鼓励员工彼此合作。靠公司与员工双方面努力，巴瑞克才能维持领导地位与获利能力，达到“世界级矿业公司”的标准。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">使命宣言的典范</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们首要的企业目标，是成为北美金矿公司中的领导者；我们的投资则完全集中在北美地区。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们的第二个目标，是以新矿源的取得与既有矿源的开发达到成长。我们已经从取得新矿源的初期阶段，进入开发既有矿源的阶段。不过，我们仍然会随时留意取得新矿源的机会。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">第三个目标是实行稳健的财务政策，维持良好的财务收支状况，不受金融市场的风险影响。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">第四个目标是利用有效的风险分散政策，消除金价的短期波动风险。如此一来，当金价下跌的时候，我们可以免受影响；而当金价上扬时，我们又可以获利。公司的积极经营方式，必须配合这种保守的财务政策，才能为公司建立长期成功。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span></p>
稻花七月香
发表于 2008-4-27 16:06:37
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: center;"><b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">班杰利冰淇淋公司</span></b><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> Ben & Jerry's<br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">建立及发挥“共荣”的企业观念</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们的使命包括三个互有关连的部分：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">产品使命：制造及销售品质最佳的纯天然冰淇淋以及相关产品，口味创新，种类繁多，原料则采用来自佛蒙特的乳制品。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">社会使命：本公司的经营方式是以创新的方法提升广大社区的生活品质，包括公司所在地、全美国以及全世界，以证明企业界在社会结构中扮演重要的角色。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">财务使命：以稳健的财务基础经营公司，追求获利成长，为股东增加利润，为员工创造事业机会及财务收获。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">班杰利的使命，在于找出创新的方法以达成三项使命，并且尊重公司内外所有的个人，</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">尊重公司所在的社区。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span></p>
稻花七月香
发表于 2008-4-27 16:07:23
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: center;"><b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">本田汽车公司</span></b><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> Honda of America <br/> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">本田汽车股份有限公司</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">企业原则</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们要具备国际观，尽心尽力提供效率最高但价格合理的产品，以满足全世界顾客的需要。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">管理政策</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 始终保持着上进和年轻的心。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 重视扎实的理论基础，发展新的想法，并充分利用时间。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 乐在工作，并持续提升工作环境的良好气氛。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 不断提高工作流程的顺畅度。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 重视研究与努力的价值。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/><br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">本田汽车美国制造厂</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">经营重点</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 本田汽车美国制造厂的经营重点为：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 一、安全至上。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 二、品质第一。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 三、重视生产力。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">经营原则</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 高品质的工作表现。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 学习、思考、分析、评估及改进。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 可靠的产品。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 交货准时、品质精良、水准一致。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 更良好的沟通。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 仔细聆听、提出问题、发表意见。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">年度标语：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> “了解客户的需求，超越客户的要求”。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span></p>
稻花七月香
发表于 2008-4-27 16:07:39
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: center;"><b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">本田汽车公司</span></b><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> Honda of America <br/> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">本田汽车股份有限公司</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">企业原则</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们要具备国际观，尽心尽力提供效率最高但价格合理的产品，以满足全世界顾客的需要。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">管理政策</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 始终保持着上进和年轻的心。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 重视扎实的理论基础，发展新的想法，并充分利用时间。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 乐在工作，并持续提升工作环境的良好气氛。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 不断提高工作流程的顺畅度。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 重视研究与努力的价值。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/><br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">本田汽车美国制造厂</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">经营重点</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 本田汽车美国制造厂的经营重点为：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 一、安全至上。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 二、品质第一。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 三、重视生产力。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">经营原则</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 高品质的工作表现。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 学习、思考、分析、评估及改进。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 可靠的产品。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 交货准时、品质精良、水准一致。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 更良好的沟通。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 仔细聆听、提出问题、发表意见。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">年度标语：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> “了解客户的需求，超越客户的要求”。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span></p>
稻花七月香
发表于 2008-4-27 16:07:57
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: center;"><b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">波士顿啤酒公司</span></b><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> Boston Beer Company<br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">企业哲学</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> </span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们是波士顿啤酒公司。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们生产全美最棒的啤酒。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们待人如己。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们以热诚来销售啤酒，工作有活力，并尊重顾客。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 作为一家企业，我们以合理价格，提供最上等啤酒，为顾客增加购买价值；我们提供优渥薪资，鼓励个人成长和自信，为员工增加专业价值；我们提供丰厚的投资利润，为投资人增加资本价值；我们透过缴税、慈善捐款及支持社区活动，为社区增加生活价值。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 由于我们随时随地代表公司，所以我们的行为举止，必须能够提高他人对波士顿啤酒公司及员工的尊敬。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们不断寻求方法，改进本身的技术并提高工作表现。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们要努力不懈，希望在公元</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">2006</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">年之前让山谬</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">·</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">亚当斯成为美国销售量最大，最受欢迎的手工酿制啤酒。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span></p>
稻花七月香
发表于 2008-4-27 16:08:24
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: center;"><b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">波音公司</span></b><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> Boeing<br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">企业经营方向</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">长期使命</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们要成为世界排名第一的航空公司，同时在品质、获利及成长方面成为业内的佼</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">佼者。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">根本目标</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> </span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">品质：以顾客、员工及社区的满意度来衡量。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 获利：以我们是否能达到并维持利润目标来衡量，利润目标为：每年</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">平均利润达到股东权益的</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">20%</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""><br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 成长：以在计划期间内能否达到成长目标来衡量，成长目标为：以</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">1988</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">年为基准，每年的销售额增加</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">5%</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">以上。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""><br/><br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">实现根本目标之条件</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 为了实现以上目标，达成波音的企业使命，以下几个条件为公司行动时的指导方针。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">不断提升产品与生产过程的品质：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们要稳定、持续提升产品与生产过程的品质，这是本公司业务策略的基石。为了达到此项目的，必须努力工作，不断改进公司整体效率，在设计、制造、管理及支援等方面提高生产力。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 技术精良、认真上进的工作群：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 员工是我们最重要的资源，负责设计、制造产品及提供客户服务。我们相信，在技术、</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">训练、沟通、环境、管理监督及技术支援等方面的配合之下，我们的员工必定能达成提升生产力与品质的目标。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 有效并集中的管理：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 为了充分利用技术及人力资源，必须慎选管理人员，加以适当地训练，共同为达成公司的长期目标而努力。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 精良的技术：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们必须不断扩大并改良技术，才能在这个科技快速进步的世界中维持竞争的能力。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 财务实力：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 为了应付航天工业高风险的周期特性，必须有稳健的财务基础，因此我们必须维持财务资源，以达成现有的目标，并在发展未来新产品及新技术方面进行大量投资。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 诚信的承诺：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 广义而言，诚信必须展现在我们与顾客、供应商及彼此之间的关系上，这表示我们必须遵守各项法规。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">诚信原则</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> “诚信”乃波音一贯的企业原则，我们所有的行动及关系，都遵循以下原则，绝无例外。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 相互尊重。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 公平处理所有关系。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 遵守承诺，善尽责任。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 诚实沟通。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 为我们的行为负责。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 生产安全可靠的高品质产品。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 所有员工均享有平等的机会。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 遵守各项法规。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">波音管理特质</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 波音公司根据以下特质来评估、拔擢及留任管理人员：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 具有极佳工作表现，并展现最高的道德水准。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 对于波音公司，以及波音的原则、成功条件与目标具有认同感，愿为其尽心尽力。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 率先进行以顾客满意度为重点的“持续提升品质行动”。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 以公平、信赖与尊重对待他人。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 去除障碍，促进集体精神，协助员工提升工作表现。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 展现革新的创意，并努力提升技术及业务能力。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 追求智性成长，热中学习。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 分享资讯，倾听他人意见，维持客观公正。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 适时针对结果及过程进行沟通。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span></p>
稻花七月香
发表于 2008-4-27 16:08:47
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: center;"><b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">长虹电器股份有限公司</span></b><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 最高理念：岗位爱国、产业报国</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 企业精神：创新、求实、拼搏、奉献</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 经营理念：以市场为中心，以用户为上帝，以效益为核心，以竞争为动力。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> </span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">卓越观：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 激励自己、挑战现实，全员追求卓越，以个人尊严的价值创一流企业。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> </span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">职责观：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 在长虹工作既是一份职业，更是在从事一个事业，任何一个岗位产生的绩效都会影响公司的前途。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 绩效观：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 自己疲劳工作而没有效果，等于生产一堆废品。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 品质观：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 求精求善，追求以人为中心的整体工作品质、绩效品质和敬业品质等全面性的高水平。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 创意观：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 善于支配体力，努力不懈地挖掘智能创意，倡导动脑创意无限、动手一专多能，从实践中获得改革与创新的启发</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">以推动和促进企业生命力。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/><br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> </span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">以人为本</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 为员工提供一流工作和生活环境。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 在竞争和制度面前，对员工一视同仁，只要努力干，人人是人才。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 长虹公司董事长兼总经理倪润峰曾说：爱国不是空洞的，对于每个员工来说，首先就要爱岗位。一个人只有恪尽职守，精益求精，他才可能爱国、报国……当把长虹产品做成艺术品，给人民生活增添物质的美、精神的美时，不也正是向世人宣告：长虹产品是优秀的，长虹人是优秀的，中华民族是优秀的吗！</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> “岗位爱国、产业报国”这个理念像一根红线把长虹人紧紧联系在一起，产业报国物化目标的确立，使长虹这个内陆企业能够起点高、环境更好。为此，公司以“生产一流产品、创建一流企业”来规划公司的企业文化建设蓝图，提出了为全体员工所共同遵循的企业精神和经营理念。</span></p>
稻花七月香
发表于 2008-4-27 16:09:15
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: center;"><b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">崔梅尔克罗公司</span></b><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> Trammell Crow Company<br/><br/> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们的理想</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/><br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 成为美国一流的、以客户为重的房地产服务公司。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">指导方针</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 客户：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 适时地倾听、了解并超越客户的需求，与客户建立长期的关系，但在作法上要拿捏得当。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 替客户的营运增加价值，并提供有用资讯。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 员工：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 招聘、训练并拔擢最优秀的人才</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">致力追求品质、诚信、开放、努力工作、公平竞争、革新、多元化、尊重他人及创造利润。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 工作程序：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"></span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 在计划、设定标准、持续改进、提供高商品质的服务等方面共同合作。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 在各种大、小地区以及全国，都以团队方式提供客户最佳品质的服务。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 获利性：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 现有的每一项业务，都要有稳定的获利成长，要增加新的服务及产品项目。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 经营的目标是要以长期眼光建立公司整体价值。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> </font></span></p>
稻花七月香
发表于 2008-4-27 16:10:06
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: center;"><b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">达顿赫德逊</span></b><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> Dayton Hudson Corporation<br/> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们的使命</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们经营的目的是为了让顾客满意，提供比竞争对手更高的消费价值。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 提供顾客符合时尚、价格具竞争力的高品质商品。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 在我们的商店中提供顾客最需要的商品。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 提供顾客完整的购物经验，在服务、便利、环境及道德标准等方面达到或超越顾客的期望。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们整个公司上上下下的一切行为，都为了协助或促进使命的达成。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们的商品销售哲学</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们的商品销售哲学，反映我们的企业使命，就是提供比竞争者更好的服务给顾客。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们相信，顾客所要的、也就是决定他们到何处购物的因素，总结起来只有两个字：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">价值。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 以下五个决定价值的因素，就是我们的商品销售哲学：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 品质</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 具有竞争力的价格</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 多样化的选择</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 流行时尚</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 购物经验</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们麾下的每一家公司，各自依据其顾客的需求来定义“价值”，并决定该实行何种商品策略。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们麾下的每一家公司都采用“趋势商品销售法”</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">(Trend Merchandising) </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">的原则，也就是先找出顾客所重视的价值，以及其演变方式，才决定销售方法。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""><br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> “趋势商品销售法”能协助我们找出顾客的喜好，并以此分配资源。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们的经营哲学</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""> <br/> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们制定很高的标准来评量分店绩效，店内环境必须整理得当，服务要符合、甚至超越顾客的期望，各种指示标志必须清楚，井然有序的店面要呈现出明确的风格。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们相信，公司应该有清楚的退货政策，绝不刁难顾客，绝不跟顾客争吵。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 零售业是竞争非常激烈的行业，我们要致力于资产的管理，凭此获利；要降低与服务顾客无关的支出。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 为了达到此项目标，我们致力成为产品发展、采购、分销、店面经营及管理资讯方面的领导者。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们要寻找黄金地点。长期成功不只依赖健全的商品策略，同时也要有健全的房地产策略。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们要依序在以下几个方面追求成长：</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 首先，在现有市场扩展业务，提高商店的销售额及市场占有率。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 其次，要扩展新市场，先在美国境内开拓新地点，然后再选择适当的国际市场。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们是一家诚实经营的公司，童叟无欺，正直清白，不投机取巧。诚实不只是应该的，</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">也是做生意的好方法。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们因员工而与众不同</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/><font face=""> <br/></font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 达顿赫德逊因为员工，才能服务大众，对象包括我们的顾客、股东及社区。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 由于这些员工，我们的表现才能与众不同。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 这就是为什么我们坚持有竞争力的薪水制度、定期表现评估、系统化训练和发展计划，这也就是为什么我们尽可能从公司内部拔擢人才。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 虽然没有任何雇主能保证永远不开除员工，但是我们希望，公司的任何阶层员工都能有机会享有稳定、长期的工作。我们愈能达成公司业务与财务的目标，就愈能实现这个理想。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 我们确实遵纪守法</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">完全自动自发。我们实施良好的人事制度</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">提供平等的机会</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">致力维持及培养多样化的员工</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">维持员工及顾客在种族与性别上的多元化</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">是一种有益的策略。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><font face=""><br/> </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">我们希望达顿赫德逊营造的气氛，能够鼓励员工自动自发、积极投入，并培养出员工的信赖感与创意。</span><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><br/></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;"> 让员工了解我们的责任是一回事，是否能履行，又是另外一回事。我们还不够完美，但是不断自我挑战，希望能成为更好的雇主。</span></p>
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