[原创]1%的错误会带来100%的失败
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 6pt; TEXT-ALIGN: center; mso-char-indent-count: .5;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="">1%</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">的错误会带来</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="">100%</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">的失败</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></p><p class="MsoNormal" align="left" style="MARGIN: 15.6pt 0cm 15.6pt 5.25pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 5.25pt;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">中国古代有这样一个故事：</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 15.6pt 0cm 15.6pt 5.25pt; TEXT-INDENT: 10.5pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-char-indent-count: 1.0; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: .5gd;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">临近黄河岸边有一片村庄，为了防止水患，农民们筑起了巍峨的长堤。一天，有个老农偶尔发现蚂蚁窝一下子猛增了许多。老农心想：这些蚂蚁窝究竟会不会影响长堤的安全呢？他要回村去报告，路上遇见了他的儿子。老农的儿子听后不以为然地说：那么坚固的长堤，还害怕几只小小蚂蚁吗？随即拉着老农一起下田了。当天晚上风雨交加，黄河水暴涨。咆哮的河水从蚂蚁窝始而渗透，继而喷射，终于冲决长堤，淹没了沿岸的大片村庄和田野。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 15.6pt 0cm 15.6pt 5.25pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 5.25pt;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">这就是“千里之堤，溃于蚁穴”这句成语的来历。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 15.6pt 0cm 15.6pt 5.25pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 5.25pt;"><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><font face=""></font></span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">关于细节的不等式：</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><font face="">100-1≠99 <span style="mso-spacerun: yes;"> </span></font></span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">而</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><font face="">100-1=0</font></span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">功亏一篑，</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><font face="">1%</font></span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">的错误会导致</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><font face="">100%</font></span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">的失败。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 15.6pt 0cm 15.6pt 5.25pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 5.25pt;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">如何能够在激烈的市场竞争中立于不败之地，是每一个企业面临的重大课题。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 15.6pt 0cm 15.6pt 5.25pt; TEXT-INDENT: 10.5pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-char-indent-count: 1.0; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: .5gd;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">企业的成功与否，固然有战略决策方面的原因，但更在于决策后面的小事情是否做的足够好，是否能把这些决策真正细化、推行下去。国内很多企业都热衷于做大事情、规划大战略、挥写大手笔，很宏观，但战略做了一大堆，后来呢？没有人耐心地去细化、去落实，大战略也就不了了之。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 15.6pt 0cm 15.6pt 5.25pt; TEXT-INDENT: 10.5pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-char-indent-count: 1.0; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: .5gd;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">纵观国内的的强势企业，都是在细节的比拼上下过很大功夫的。企业靠战略就能挣大钱的想法是极其幼稚的，正是不注意细节的大企业病拖垮了许多大企业，就像《小心毁灭企业的</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><font face="">30</font></span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">个细节》</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><a href="http://www.dashi123.com/ReadNews.asp?NewsID=4838"><font face="">http://www.dashi123.com/ReadNews.asp?NewsID=4838</font></a></span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-size: 10.5pt;">所言：</span><span style="COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 新宋体; mso-bidi-font-size: 10.5pt;">总部在上海的一家国内大型广告公司，在<span lang="EN-US">2004</span>年<span lang="EN-US">3</span>月出现一次信息泄露，导致竞标前一天，广告创意被竞争对手窃取，原因竟然是主创人员的<span lang="EN-US">OICQ</span>上安装了视频，挥手之间，断送的或许并不仅仅是一次合作的机会。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p style="MARGIN: 15.6pt 0cm 15.6pt 5.25pt; TEXT-INDENT: 10.5pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.0; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: .5gd;"><font face="宋体">产品和服务微小的细节差异有时会放大到整个市场上变成巨大的占有率差别。一个公司在产品或服务上有某种细节上的改进，也许只给用户增加了<span lang="EN-US">1</span>％的方便，然而在市场占有的比例上，这<span lang="EN-US">1</span>％的细节会引出几倍的市场差别。原因很简单，当用户对两个产品做比较之时，相同的功能都被抵消了，对决策起作用的就是那<span lang="EN-US">1</span>％的细节。对于用户的购买选择来讲，是<span lang="EN-US">1</span>％的细节优势决定那<span lang="EN-US">100%</span>的购买行为。这样，微小的细节差距往往是市场占有率的决定因素。日本<span lang="EN-US">SONY</span>与<span lang="EN-US">JVC</span>在进行录相带标准大战时，双方技术不相上下，<span lang="EN-US">SONY</span>推出的录相机还要早些；两者的差别仅仅是<span lang="EN-US">JVC</span>一盘带是<span lang="EN-US">2</span>小时，<span lang="EN-US">SONY</span>一盘带是<span lang="EN-US">1</span>小时，其影响是看一部电影经常需要换一次带。仅此小小的不便就导致<span lang="EN-US">SONY</span>的录相带全部被淘汰。</font></p><p class="MsoNormal" align="left" style="MARGIN: 15.6pt 0cm 15.6pt 5.25pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 5.25pt;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: Arial;">精细化管理时代已经到来，成大业若烹小鲜，做大事必重细节。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 15.6pt 0cm 15.6pt 5.25pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 5.25pt;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-bidi-font-size: 10.5pt;"><p> </p></span></p><p class="MsoNormal" align="left" style="MARGIN: 15.6pt 0cm; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-para-margin-top: 1.0gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: 1.0gd; mso-para-margin-left: 0cm;"><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><p><font face=""> </font></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left;"><span lang="EN-US"><p><font face=""> </font></p></span></p>
页:
[1]