幻灯及活动的设计
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''"></SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN> </P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt"><o:p><SPAN style="FONT-FAMILY: "> </SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">08</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">年</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">1</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">月</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">31</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">到</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">2</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">月</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">3</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">日，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">120</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">多名海洋实践家第四届讲师班学员和林伟贤老师学习如何演讲如何做好会议营销，如何运用</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">DISC</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">。作为助教，课间回答许多学员的问题，自己也收获不少。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt"><o:p></o:p></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">有服装行业学员问到如何做</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">PPT</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">。我建议他加入“教育”、“互动”及“引导”。举例，每一个教育的内容，用相同的模特穿不同的衣服来处理，搭配不当的都用“</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">*</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">品牌”，搭配非常好的都用自己的品牌；最后把出现过的好坏混在一起请学员选择。接下来的幻灯显示出学员选择的都是我们的品牌，不好的都是“</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">*</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">品牌”（</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">X</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">品牌、</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">Y</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">品牌、</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">Z</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">品牌及</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">E</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">品牌等）。下一张幻灯上其他什么都没有，就是品牌的</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">LOGO</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">，做突出。延续前后，做旁白解释：各位真的非常有眼光。客户的选择就是我们的选择。再次回顾所教育的内容导向销售。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt"><o:p></o:p></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">又有美容行业的学员问有次请合作老师来讲课，却无法带动到产品套餐卡的销售。我鼓励他学习完成后可以自己主导销售。举例，可以直接接着上去说休息</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">5</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">分钟，我们回头为各位进行抽奖。设置小奖，给到一些实质的代理的产品；大奖可以是套餐卡里最有特色服务的一项，重点做介绍。抽奖的奖品说明就是产品介绍。不过林老师后来谈教育培训打折券和免费抽奖效果不一定好。后来学员之一的祝文欣老师在分享中也提到，中研的课程从不打折。我想具体使用时要再认真思考。里面的话术也要锤炼。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt"><o:p></o:p></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">这次的讲师班，作业的部分（字母的组合）没有讲解得非常清楚，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">DISC</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">的部分也有点过于专业（讲课的时间如果超过</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">40</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">分钟且没有互动容易显示疲态）。根据学员的需求，做了套书</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">100</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">元的销售，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">25</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">本库存一扫而空。百企进百校及软件的展示，也因为侧重点的不同，最后新增顾问技术只有</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">13</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">名，然而一下课就来谈代理的就达</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">8</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">人。这是一个好产品，绝对有更美好的未来。老师这次没有做强势销售相反是把技巧倾囊相传，用老师的话来讲：如果所有技巧你们都知道还会买实践家的课，我要感谢你。而实际效果是老师稍带一下，又增加了</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">3</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">个</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">48000</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">的</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">BSE</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">和</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">5</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">个</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">10800</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">的亚布力论坛。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: "> <o:p></o:p></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">由于这是最后一届</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt; FONT-FAMILY: ">7</SPAN><SPAN style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">期形式的讲师班，心里很有几分不舍。是应该构思俱乐部，更好的彼此互助。一群有能量的人在一起，真的什么事情都可能发生。我看到自己在讲师方面有更多的训练需求和提升的空间。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 9pt"><o:p></o:p></SPAN></P>
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