《九评五粮液》之五粮液是不是品牌
<font color="#333333"><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 27pt; mso-char-indent-count: 3.0;"><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">消费者并没有因为心理压力而去消费五粮液</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">,</span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">中国白酒市场多样消费的现实正在质疑五粮液是品牌的定义</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">: </span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">五粮液所说的品牌支撑六大优势</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">,</span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">其实仅仅说明其产品质量水平</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">,</span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">而质量不能代替品牌</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">; </span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">五粮液的销售额或者销售量指标更不是品牌的证明</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">; </span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">消费者在消费白酒的过程中</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">,</span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">选择对象是杂乱的</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">,,</span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">对五粮液消费并非有独特的心理作用</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">; </span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">品牌在本质上属于消费者</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">,</span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">消费者对白酒的多样而无续选择才是中国目前白酒行业的整体品牌现实</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">.</span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">（文</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;">/</span><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">营销中视网）</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 27pt; mso-char-indent-count: 3.0;"><span style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">更多精彩点评请点击</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; FONT-FAMILY: Arial;"><a href="http://www.ok158.net/viewvideo.php?vid=193"><font color="#800080">http://www.ok158.net/viewvideo.php?vid=193</font></a> <p></p></span></p><p></p></font>
页:
[1]