[推荐]广告业常见词
<p>1.MD(Managing Director):广告公司的最高统帅,总经理。</p><p>2.CD(Creative Director ):创作总监</p><p>3.ACD(Associated Creative Director):副创作总监</p><p>4.Account Director :客户服务总监(客户部经理)</p><p>5.Media Director:媒介总监(媒介部经理)</p><p>6.AD(Art Director):美术指导(美术监督)</p><p>7.Copywriter 撰稿人</p><p>8.AE(Account Executive)客服</p><p>9.Visualizer:插图家</p><p>10.Stdudio Manager:画房经理</p><p>11.Fininsh Artist:画师</p><p>12.AE(Account Executive):预算执行者(负责广告代理商、广告商之间的一切有关业务)</p><p>13.CF(Commercial Film):广告影片</p><p>14.OS(Out Sound):广告影片旁白</p><p>15.POP(Point OF Perchase Advertising) 售点广告</p><p>16.SP(Sales Promotion)促销</p><p>17.CIS(Corporated Indentity System) 企业识别系统</p><p>18.CI (Corporated indentity) 企业识别</p><p>19.EI(EnvironmentIndentitiy)环境识别</p><p>20.SI(Store indentity)商店识别</p><p>21.CS(Customer Satisifaction)顾客满意度</p><p>22.USP(Unique Saling Point)独特的销售主张</p> 不错,就是少了点。呵呵 <p>usp</p><p>美国药典委员会~~~~~~~~~~~</p>
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