[转载]李天老师在2007年礼品业年会上演绎商业模式
<span style="FONT-SIZE: 12pt;"><p><font size="2"></font></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">李天老师在</span><span lang="EN-US"><font face="Times New Roman">2007</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">年礼品业年会上演绎商业模式</span><span lang="EN-US"><p></p></span></b></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><strong>《环球品牌》副主编：施春建</strong></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><p><font face="Times New Roman" size="2"> </font></p></span></p><p><font face="Times New Roman" size="2"> </font></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span lang="EN-US"><font face="Times New Roman">2007</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">年</span><span lang="EN-US"><font face="Times New Roman">10</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">月</span><span lang="EN-US"><font face="Times New Roman">25</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">日，联纵智达高级咨询师李天老师在</span><span lang="EN-US"><font face="Times New Roman">2007</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">年礼品业年会上，做了题为《模式致胜</span><span lang="EN-US"><font face="Times New Roman">----</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">礼品企业如何创建独具特色的商业模式》的专题演讲。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span lang="EN-US"><font face="Times New Roman"></font></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span lang="EN-US"><font face="Times New Roman"></font></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span lang="EN-US"><font face="Times New Roman"></font></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span lang="EN-US"><font face="Times New Roman">2007</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">年礼品业年会由人民日报社《北京奥运特刊》、新华通讯社《奥运</span><span lang="EN-US"><font face="Times New Roman">2008</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">特刊》、《礼赢天下》、深圳励展华博展览有限公司、礼多多网络科技发展有限公司、北京怡莲礼业科技发展有限公司、深圳市金博源精品制造有限公司联合在深圳国际会展中心五楼杜鹃厅主办。此次礼品年会是第十五届深圳国际礼品、工艺品及家庭用品展览会的核心主题论坛之一。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">到会演讲嘉宾有：《销售与市场》常务副主编、著名营销咨询专家、清华大学特聘教授刘春雄作了题为《老板革命</span><span lang="EN-US"><font face="Times New Roman">—</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">礼品企业直面的痛》的演讲；人民日报社《北京奥运特刊》、新华通讯社《奥运</span><span lang="EN-US"><font face="Times New Roman">2008</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">特刊》运营委员会副主任、资深传媒专家彭元作了题为《奥运搭台、礼品唱戏</span><span lang="EN-US"><font face="Times New Roman">—</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">奥运特刊帮你搭上奥运礼品班车》的演讲；中国十大创意策划专家、著名营销培训师张小虎作了题《智慧比产品更重要</span><span lang="EN-US"><font face="Times New Roman">—</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">促销品销售全攻略》；浙江礼品协会常务副会长、全国工商联礼品商会常务理事、浙江万科礼品有限公司董事长邓涛先生作了题为《让品牌成为公司的业务员》的演讲；中华全国工商联礼品商会副会长、北京怡莲礼品科技有限公司董事长彭善超先生作了题为《与时俱进</span><span lang="EN-US"><font face="Times New Roman">—</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">为礼品行业的荣誉而战》的演讲。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><font size="2"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">李天老师结合联纵智达咨询集团十一年以来本土市场营销咨询的积累的案例与他本人从事商业模式的研究课题，作了题为《模式致胜</span><span lang="EN-US"><font face="Times New Roman">—</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">礼品企业如何建立自己独具特色的商业模式》的演讲，李天老师的演讲分五大部分，一是礼品企业面临的困境与困惑，二是礼品企业必须进行观念更新；三是礼品企业的未来</span><span lang="EN-US"><font face="Times New Roman">---</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">商业模式的变革；四是礼品企业进行商业模式变革的思路；五是礼品企业如何将商业模式执行到底。演讲深入浅出，理论与实践相结合。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="2"></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="2"></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="2"></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';"><font size="2">李天老师用生动的演讲向听众展示了以实战、实效、实用著称，直击营销本质的标杆型咨询集团的风范。作为营销行业的本土领导品牌，联纵智达本身肩负了普及营销知识与观念的社会责任和义务，所以，集团高层高度重视此次这次与礼品年会的合作。</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><font size="2"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><font size="2"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face="Times New Roman"> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">演讲结束后，听众纷纷与几位演讲嘉宾合影、交换名片，场面十分热烈，李老师当场就接到了来自山东、福建、广东的十几位听众的邀请去他们企业进行培训与咨询的请求。人民日报社《北京奥运特刊》、新华通讯社《奥运</span><span lang="EN-US"><font face="Times New Roman">2008</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">特刊》运营委员会副主任、资深传媒专家彭元与李天老师进行了友好的深入的会谈，邀请李老师对奥运特刊的媒体礼品化运作的商业模式进行深入的研究与完善。同时就双方的战略合作达成了初步意向。</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><p><font face="Times New Roman" size="2"> </font></p></span></p><p><font face="Times New Roman" size="2"> </font></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><font size="2"><span lang="EN-US"><font face="Times New Roman">MSN</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman';">：</span><span lang="EN-US"><font face="Times New Roman">lpw_168@hotmail.com </font></span></font></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="mso-ansi-language: #7810;"><font face="Times New Roman"><font size="2">QQ:595854668<p></p></font></font></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体;"><p><font size="2"> </font></p></span></p><p><font size="2"> </font></p><p></p><p align="center"><font size="2"></font></p></span>[此贴子已经被作者于2007-12-20 0:46:15编辑过] <p>礼品营销的春天来了.</p>
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