[原创] 別做正常的傻瓜讀書摘錄匯總目錄
<p align="center" class="MsoNormal" style="text-align: center;"><span style="font-family: SimSun;">別做正常的傻瓜總錄</span><span lang="EN-US"><op></op></span></p><p class="MsoNormal"><span lang="EN-US"><op> </op></span></p>
<p class="MsoNormal"><span style="font-family: SimSun;">各位家人好:</span><span lang="EN-US"><op></op></span></p>
<p class="MsoNormal"><span lang="EN-US"><op> </op></span></p>
<p class="MsoNormal" style="text-indent: 24pt;"><span style="font-family: SimSun;">到今天為止,隨著第九章的讀書摘錄的完成</span><span lang="EN-US">, </span><span style="font-family: SimSun;">在將近一個星期的時間里</span><span lang="EN-US">,</span><span style="font-family: SimSun;">我終于初略地讀完<st1personname wst="on" productid="奚">奚</st1personname>教授的大作:《別做正常的傻瓜》第一版。</span><span lang="EN-US"><op></op></span></p>
<p class="MsoNormal" style="text-indent: 24pt;"><span style="font-family: SimSun;">在此現特將九章的讀書摘錄彙總到一處,以便家人閱讀</span><span lang="EN-US">.<op></op></span></p>
<p class="MsoNormal" style="text-indent: 24pt;"><span lang="EN-US"><op> </op></span></p>
<p class="MsoNormal" style="text-indent: 24pt;"><span style="font-family: SimSun;">拜讀<st1personname wst="on" productid="奚">奚</st1personname>教授的《別做正常的傻瓜》以後,才知道自己也是實驗中的正常人,經常在犯一些“正常”的錯誤,真的很希望所有的家人甚至于全社會的人都有機會看到這本書,以使自己少幾分正常,多幾分理性。</span><span lang="EN-US"><op></op></span></p>
<p class="MsoNormal" style="text-indent: 24pt;"><span lang="EN-US"><op> </op></span></p>
<p class="MsoNormal" style="text-indent: 24pt;"><span style="font-family: SimSun;">這還是我第一次花心思來摘錄讀書,個中肯定有許多待改進的地方,各位家人如果有什麼好建議,請多多提點,也好一起交流一下。</span><span lang="EN-US"><op></op></span></p>
<p class="MsoNormal" style="text-indent: 24pt;"><span style="font-family: SimSun;">因為時間關系,讀後的心得還來不遲寫,我想待整理好思路後一定再發上來與家人交流一下。</span><span lang="EN-US"><op></op></span></p>
<p class="MsoNormal" style="text-indent: 24pt;"><span lang="EN-US"><op> </op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第一章</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"> 10</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元等于两个</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">5</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">消费决策中常见的误区</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><a href="dispbbs.asp?n=151,133283,0,0,0,0,0,0">http://www.21manager.com/dispbbs.asp?n=151,133283,0,0,0,0,0,0</a><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第二章 你会买没用的东西吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">心理账户对行为的影响</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
<a href="dispbbs.asp?n=151,133337,0,0,0,0,0,0">http://www.21manager.com/dispbbs.asp?n=151,133337,0,0,0,0,0,0</a><br/>
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第三章 坚持到底一定是胜利吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">风险决策漫谈</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><a href="dispbbs.asp?n=151,133591,0,0,0,0,0,0">http://www.21manager.com/dispbbs.asp?n=151,133591,0,0,0,0,0,0</a><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第四章 你爱冒险吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">沉没成本误区</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
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<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第五章 损失</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元和得到</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元,哪个对你影响更大</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">
</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">损失规避</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">
</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><a href="dispbbs.asp?n=151,133928,0,0,0,0,0,0">http://www.21manager.com/dispbbs.asp?n=151,133928,0,0,0,0,0,0</a><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第六章 你的直觉如何</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">启示法及其偏见</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><a href="dispbbs.asp?n=151,133969,0,0,0,0,0,0">http://www.21manager.com/dispbbs.asp?n=151,133969,0,0,0,0,0,0</a></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第七章 你有自知之明吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">自信及过于自信</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
<op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><a href="dispbbs.asp?n=151,133970,0,0,0,0,0,0">http://www.21manager.com/dispbbs.asp?n=151,133970,0,0,0,0,0,0</a><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第八章 多一定比少好吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">比较评价和单独评价</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><a href="dispbbs.asp?n=151,133972,0,0,0,0,0,0">http://www.21manager.com/dispbbs.asp?n=151,133972,0,0,0,0,0,0</a></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第九章 你想让朋友和员工更开心吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">赠送礼物和激励员工的艺术</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<p class="MsoNormal"><span lang="EN-US"><a href="dispbbs.asp?n=151,134095,0,0,0,0,0,0">http://www.21manager.com/dispbbs.asp?n=151,134095,0,0,0,0,0,0</a><op></op></span></p>
<p class="MsoNormal" style="text-indent: 24pt;"><span lang="EN-US"><op> </op></span></p>
<p align="right" class="MsoNormal" style="text-align: right; text-indent: 24pt;"><span lang="EN-US">jimmydeng<op></op></span></p>
<p align="right" class="MsoNormal" style="text-align: right; text-indent: 24pt;"><span lang="EN-US">2007</span><span lang="ZH-CN" style="font-family: SimSun;">.</span><span lang="EN-US">8</span><span lang="ZH-CN" style="font-family: SimSun;">.</span><span lang="EN-US">24
</span><span lang="ZH-CN" style="font-family: SimSun;">于</span><span lang="EN-US">GS<op></op></span></p> 另外,我看的是在資源中心阿懶推荐的電子書,是第一版, 現在已經有第二版了來,內容更新了一部分,現介紹給大家:<br/><br/>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op> </op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><!--Element not supported - Type: 8 Name: #comment--><!--Element not supported - Type: 8 Name: #comment--><img width="179" hspace="12" height="221" align="left" vshapes="_x0000_s1026" src="file:///C:/DOCUME~1/jim/LOCALS~1/Temp/msohtml1/01/clip_image002.jpg" alt=""/><!--Element not supported - Type: 8 Name: #comment--><span lang="EN-US" style="font-size: 10pt;"><op></op></span></p>
<p class="MsoNormal" style="text-indent: 58.85pt; line-height: 18pt;"><b><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">别做正常的傻瓜</span></b><b><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">(</span></b><b><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">全新第</span></b><b><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">2</span></b><b><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">版</span></b><b><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">)</span></b><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<ul type="disc"><li class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">作者:奚恺元 著</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">丛书名:</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></li><li class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">出版社:机械工业出版社</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">ISBN</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">:</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">711119683X<op></op></span></li><li class="MsoNormal" style="line-height: 18pt;"><span style="font-size: 10pt; font-family: 新細明體;">出版时间:<st1chsdate wst="on" year="2006" month="8" day="1" islunardate="False" isrocdate="False"><span lang="EN-US">2006-8-1</span></st1chsdate></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span style="font-size: 10pt; font-family: 新細明體;">版次:<span lang="EN-US">2<op></op></span></span></li><li class="MsoNormal" style="line-height: 18pt;"><span style="font-size: 10pt; font-family: 新細明體;">印次:<span lang="EN-US">1</span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span style="font-size: 10pt; font-family: 新細明體;">页数:<span lang="EN-US">238<op></op></span></span></li><li class="MsoNormal" style="line-height: 18pt;"><span style="font-size: 10pt; font-family: 新細明體;">字数:</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span style="font-size: 10pt; font-family: 新細明體;">纸张:胶版纸<span lang="EN-US"><op></op></span></span></li><li class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">包装:平装</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">开本:小</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">16</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">开</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></li><li class="MsoNormal" style="line-height: 18pt;"><span style="font-size: 10pt; font-family: 新細明體;">定价:<s><span lang="EN-US">28</span></s><span lang="EN-US">
</span>元<span lang="EN-US"><!--Element not supported - Type: 8 Name: #comment--><!--Element not supported - Type: 8 Name: #comment--><img width="15" height="15" vshapes="_x0000_i1025" src="file:///C:/DOCUME~1/jim/LOCALS~1/Temp/msohtml1/01/clip_image003.gif" alt=""/><!--Element not supported - Type: 8 Name: #comment--></span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></li></ul>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="EN-US" style="font-size: 10pt;"><op> </op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span style="font-size: 10pt; font-family: 新細明體;">编辑推荐<span lang="EN-US"><op></op></span></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">你知道投资时最容易 犯的错误是什么吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">?</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">你买东西有没有后悔的时候</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">?</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">怎样才能使员工对企业忠诚</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">?</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">你知道怎样交朋友吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">?
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">本书基于获得诺贝尔奖的行为决策学,又基于作者</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">10</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">余年的管理教学经验,揭示决策中常见的误区,发现正常人思维深处的奥秘,将</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">行为决策学</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">应用于现实生 活。读完本书,希望你能</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">少几分正常,多几分理性</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">,在这充满竞争的世界里胜人一筹。</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">我从不向商人推荐学者的书,因为,大都厚厚的一大本,有用的没几句,但,这本书是个例外。</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">黄铁鹰</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">前华润创业董事总经理</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
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</span><st1personname wst="on" productid="奚恺元"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">奚恺元</span></st1personname><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">教授善于发现人们思维深处的奥秘。一旦他把这些美妙的奥秘指出来,我们不禁会笑。为什么呢?因为我们意识到我们自己和参加他试验的人一样,犯着同样
的错误;我们平常意识不到这些错误,但是一旦<st1personname wst="on" productid="奚恺元">奚恺元</st1personname>教授把这些错误指出来,我们就觉得这些错误是多么愚蠢。我们之所以犯这样的错误,是因为我们是正常人。
但是如果你读了这本书,你就会离正常人远一点,而离<st1personname wst="on" productid="奚恺元">奚恺元</st1personname>教授近一点,他是一位与正常人不同的天才。</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">理查德</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">·</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">萨勒教授</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">行为经济学、行为金融学创始人</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
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</span><st1personname wst="on" productid="奚恺元"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">奚恺元</span></st1personname><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">教授是全球判断与决策学领域中占领领导地位的专家之一,其非凡的才华在这本书中展露无遗。我很少看到一本书既具有理论的深度,又具有实用的价值,而
<st1personname wst="on" productid="奚">奚</st1personname>教授的这本书却同时做到了这两点。<st1personname wst="on" productid="奚">奚</st1personname>教授的学术成就极有影响,他运用实验研究的证据以及现实生活中的案例来解析为什么我们会犯决策错误,并告诉我们如何
纠正。我郑重推荐<st1personname wst="on" productid="奚">奚</st1personname>教授的《别做正常的傻瓜》,愿与所有探寻人类理性和不理性行为的读者共享。</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span style="font-size: 10pt; font-family: 新細明體;">丹尼尔<span lang="EN-US">·</span>吉尔伯特教授<span lang="EN-US"><br/>
</span>哈佛大学心理学教授<span lang="EN-US"> Stumbling on Happiness </span>作者<span lang="EN-US"><br/>
<br/>
</span>阅读这本书,对思维是开拓,对智力是开发。<span lang="EN-US"><br/>
——</span>崔雪平<span lang="EN-US"><br/>
</span>中国农业银行监事会计<span lang="EN-US"><op></op></span></span></p>
<br/> 第二版的內容大到如下:<br/><br/>
<p align="center" class="MsoNormal" style="text-align: center; line-height: 14pt;"><b><span style="font-family: 新細明體;">目</span></b><b><span lang="EN-US" style="font-family: 新細明體;"><span> </span></span></b><b><span style="font-family: 新細明體;">录<span lang="EN-US"><op></op></span></span></b></p>
<p class="MsoNormal" style="line-height: 14pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">1</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 </span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">10</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元等于两个</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">5</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">心理账户对行为的影响</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">一天晚上,一个人拿了</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">元去赌博,刚开始时运气特别好,很快</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">元变成了</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">10 000</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">元。可是好景不长,后来一输到底,把所有的钱都输光了。你觉得这个人那天晚上损失了多少钱呢?</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">2</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 你买过没用的东西吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">交易偏见</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">不管是买房子还是买闹钟,消费者有时会花钱买没用的东西,有时又不肯花钱买有用的东西。正常的消费者为什么会做出这样的决策?是什么在影响他们?你曾有过这样的行为吗?</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">3</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 坚持到底一定是胜利吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">沉没成本误区</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">不管是普通人还是商业人士或政府官员,在投资决策中常常会犯下这样的错误:因为已经花费了时间、金钱、精力等不可能回收的成本</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">沉没成本,而执著地坚持到底。当无法挽回的损失出现时,你能逃离这个越陷越深的泥潭吗?</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">4</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 你有自知之明吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">过于自信</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">不自信会使我们丧失前进的勇气,过于自信又会大意失荆州。这该如何是好?要做一个理性人,我们什么时候该自信,什么时候又该有自知之明呢?</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">5</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 你会习以为常吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">适应性偏见</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">如果你现在得到一笔飞来横财,你会选择买面积更大的房子还是选择游山玩水?面对物质享受的诱惑,人为什么会产生厌倦?你该如何抉择,才能得到更持久的快乐?</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">6</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 存银行还是买股票</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">风险决策</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">究竟应该把钱放在股市里还是应该放在银行里?究竟谁更应该把钱放在银行里,谁又更应该去买股票?很多决策的结果都是不确定的。本章我们将对人们在风险决策中经常犯的一些错误进行分析,并告诉你如何承担适当的风险,并做出更为明智的风险决策。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">7</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 损失</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元和得到</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元,哪个对你影响更大</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">损失规避</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">你知道吗,人失去一件东西时的痛苦程度和得到同样一件东西所经历的高兴程度是很不一样的;而这种不对称性又往往使我们在面对投资、情感等重大问题时做出不理性的决策。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">8</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 损失</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元和没有得到</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元,哪个让你更痛心</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"> —</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">忽视未得收益</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">假如你想买一只原价</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">1 000</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">元的手表,有人愿意以</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">10</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">元卖一只这样的手表给你,但你知道这表是他偷来的,你会买吗?如果你不想买的话,那你一定要看看这一章,你会发现意想不到的答案。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">9</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 谈判中应该让对方先开价吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">定位调整偏见</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">在谈判中应该首先开价还是让对方先开价,这其实很有学问,本章我们将为你揭示一种普遍存在的决策陷阱</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">定位调整偏见,看看它对我们的工作和生活有怎样的影响。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;"><br/>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">10</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 你的孩子会长多高</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">违背概率规律</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">一枚硬币,你已经抛了</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">10</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">次,每次出现的都是正面,下一次的结果你猜会是怎样的?如果你现在要去中东出差,你觉得自己面临的最大危险是什么呢?打破生活中最常见的迷思,有趣的概率规律给出令我们大跌眼镜的答案。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">11</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 多一定比少好吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">联合评估与单独评估</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">新产品应该和竞争对手的产品放在一起销售吗?你是不是应该在第一次约会中带上朋友?奚氏相亲原则为你出谋划策。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">12</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 抓住老鼠的一定是好猫吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">结果偏见</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">如何做真正客观公正的评价?赢得胜利的球队一定是支好球队吗?莫以成败论英雄,不当事后诸葛亮!</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">13</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 钱越多越幸福吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">财富与幸福</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">50</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">年来,美国人均</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">GDP</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">增加了将近</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">3</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">倍,即现在的美国人要比他们的祖父祖母富有</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">3</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">倍,你觉得他们比</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">50</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">年前的美国人幸福</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">3</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">倍吗?本章将为你介绍影响人们幸福的艺术。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">14</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 选择越多越幸福吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">选择与幸福</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">在生活中,你了解赠送礼物的艺术吗?在工作中,你了解激励员工的技巧吗?本章继上一章将为你介绍更多影响人们幸福的艺术。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span style="font-size: 10pt; font-family: 新細明體;">参考文献</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<br/> 第二版的內容大到如下:<br/><br/>
<p align="center" class="MsoNormal" style="text-align: center; line-height: 14pt;"><b><span style="font-family: 新細明體;">目</span></b><b><span lang="EN-US" style="font-family: 新細明體;"><span> </span></span></b><b><span style="font-family: 新細明體;">录<span lang="EN-US"><op></op></span></span></b></p>
<p class="MsoNormal" style="line-height: 14pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">1</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 </span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">10</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元等于两个</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">5</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">心理账户对行为的影响</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">一天晚上,一个人拿了</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">元去赌博,刚开始时运气特别好,很快</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">元变成了</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">10 000</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">元。可是好景不长,后来一输到底,把所有的钱都输光了。你觉得这个人那天晚上损失了多少钱呢?</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">2</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 你买过没用的东西吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">交易偏见</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">不管是买房子还是买闹钟,消费者有时会花钱买没用的东西,有时又不肯花钱买有用的东西。正常的消费者为什么会做出这样的决策?是什么在影响他们?你曾有过这样的行为吗?</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">3</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 坚持到底一定是胜利吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">沉没成本误区</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">不管是普通人还是商业人士或政府官员,在投资决策中常常会犯下这样的错误:因为已经花费了时间、金钱、精力等不可能回收的成本</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">沉没成本,而执著地坚持到底。当无法挽回的损失出现时,你能逃离这个越陷越深的泥潭吗?</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">4</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 你有自知之明吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">过于自信</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">不自信会使我们丧失前进的勇气,过于自信又会大意失荆州。这该如何是好?要做一个理性人,我们什么时候该自信,什么时候又该有自知之明呢?</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">5</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 你会习以为常吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">适应性偏见</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">如果你现在得到一笔飞来横财,你会选择买面积更大的房子还是选择游山玩水?面对物质享受的诱惑,人为什么会产生厌倦?你该如何抉择,才能得到更持久的快乐?</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">6</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 存银行还是买股票</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">风险决策</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">究竟应该把钱放在股市里还是应该放在银行里?究竟谁更应该把钱放在银行里,谁又更应该去买股票?很多决策的结果都是不确定的。本章我们将对人们在风险决策中经常犯的一些错误进行分析,并告诉你如何承担适当的风险,并做出更为明智的风险决策。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">7</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 损失</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元和得到</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元,哪个对你影响更大</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">损失规避</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">你知道吗,人失去一件东西时的痛苦程度和得到同样一件东西所经历的高兴程度是很不一样的;而这种不对称性又往往使我们在面对投资、情感等重大问题时做出不理性的决策。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">8</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 损失</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元和没有得到</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元,哪个让你更痛心</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"> —</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">忽视未得收益</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">假如你想买一只原价</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">1 000</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">元的手表,有人愿意以</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">10</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">元卖一只这样的手表给你,但你知道这表是他偷来的,你会买吗?如果你不想买的话,那你一定要看看这一章,你会发现意想不到的答案。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">9</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 谈判中应该让对方先开价吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">定位调整偏见</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">在谈判中应该首先开价还是让对方先开价,这其实很有学问,本章我们将为你揭示一种普遍存在的决策陷阱</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">定位调整偏见,看看它对我们的工作和生活有怎样的影响。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;"><br/>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">10</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 你的孩子会长多高</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">违背概率规律</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">一枚硬币,你已经抛了</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">10</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">次,每次出现的都是正面,下一次的结果你猜会是怎样的?如果你现在要去中东出差,你觉得自己面临的最大危险是什么呢?打破生活中最常见的迷思,有趣的概率规律给出令我们大跌眼镜的答案。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">11</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 多一定比少好吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">联合评估与单独评估</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">新产品应该和竞争对手的产品放在一起销售吗?你是不是应该在第一次约会中带上朋友?奚氏相亲原则为你出谋划策。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">12</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 抓住老鼠的一定是好猫吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">结果偏见</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">如何做真正客观公正的评价?赢得胜利的球队一定是支好球队吗?莫以成败论英雄,不当事后诸葛亮!</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">13</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 钱越多越幸福吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">财富与幸福</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">50</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">年来,美国人均</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">GDP</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">增加了将近</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">3</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">倍,即现在的美国人要比他们的祖父祖母富有</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">3</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">倍,你觉得他们比</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">50</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">年前的美国人幸福</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">3</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">倍吗?本章将为你介绍影响人们幸福的艺术。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">14</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">章 选择越多越幸福吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">—</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">选择与幸福</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">
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</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">在生活中,你了解赠送礼物的艺术吗?在工作中,你了解激励员工的技巧吗?本章继上一章将为你介绍更多影响人们幸福的艺术。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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</span><span style="font-size: 10pt; font-family: 新細明體;">参考文献</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<br/> 作者的介紹在第一版:<br/><br/>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="EN-US" style="font-size: 8pt;"><op> </op></span></p>
<p class="MsoNormal" style="text-indent: 102pt; line-height: 18pt;"><!--Element not supported - Type: 8 Name: #comment--><!--Element not supported - Type: 8 Name: #comment--><img width="148" hspace="12" height="215" align="left" vshapes="_x0000_s1026" src="file:///C:/DOCUME~1/jim/LOCALS~1/Temp/msohtml1/01/clip_image002.jpg" alt=""/><!--Element not supported - Type: 8 Name: #comment--><b><span style="font-size: 10pt; font-family: 新細明體;">别做正常的傻瓜</span></b><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<ul type="disc"><li class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">作者:奚恺元 编著</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">丛书名:</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></li><li class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">出版社:机械工业出版社</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">
</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">ISBN</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">:</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">7111141989<op></op></span></li><li class="MsoNormal" style="line-height: 18pt;"><span style="font-size: 10pt; font-family: 新細明體;">出版时间:<st1chsdate wst="on" isrocdate="False" islunardate="False" day="1" month="5" year="2004"><span lang="EN-US">2004-5-1</span></st1chsdate></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span style="font-size: 10pt; font-family: 新細明體;">版次:<span lang="EN-US">1<op></op></span></span></li><li class="MsoNormal" style="line-height: 18pt;"><span style="font-size: 10pt; font-family: 新細明體;">印次:<span lang="EN-US">1</span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span style="font-size: 10pt; font-family: 新細明體;">页数:<span lang="EN-US">159<op></op></span></span></li><li class="MsoNormal" style="line-height: 18pt;"><span style="font-size: 10pt; font-family: 新細明體;">字数:</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span style="font-size: 10pt; font-family: 新細明體;">纸张:胶版纸<span lang="EN-US"><op></op></span></span></li><li class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">包装:平装</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">开本:大</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">32</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">开</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></li><li class="MsoNormal" style="line-height: 18pt;"><span style="font-size: 10pt; font-family: 新細明體;">定价:<s><span lang="EN-US">18</span></s><span lang="EN-US">
</span>元</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></li></ul>
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<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">内容提要</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">本书结合了作者十余 年的教学经验,融合了诺贝尔奖得主及其他学者数十年的研究成果,用深入浅出的方法帮助你发现自己决策中的误区,从而使你比大多数人少几分正常,多几分理
性,本书所涉及的决策范围广,包括购买什么商品,和什么人结婚,雇用哪些员工,投资什么股票等等。除非你从不做决策,否则本书对你一定有所借鉴。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">作者简介</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">奚恺元,生长于中国上海,后旅美求学,</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">1993</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">年获耶<st1personname wst="on" productid="鲁大学">鲁大学</st1personname>博士学位,现为芝加哥大学商学院<st1personname wst="on" productid="终身">终身</st1personname>教授,他是当代最有成就的行为决策学研究者之一,其研究涉及心理学、行为经济
学、管理学、市场学以及幸福学等诸多领域。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">2002</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">年诺贝尔经济学奖得主卡尼曼教授在他的获奖致辞中还特别提到了<st1personname wst="on" productid="奚">奚</st1personname>教授的研究贡献,在美国和中国,他被几 乎所有的一流大学邀请做过演讲,并广受好评,他有十多年的管理教学经验,他在芝加哥大学开设的管理决策课程备受欢迎,近些年来,他积极参与国内的研究工
作,现担任中欧国际工商学院行为科学中心主任,着重研究行为决策和经济与幸福的关系。工作之余,他还还有许多个人爱好,他爱听贝多芬的弦乐四重奏,也爱吃 上海的麻酱冷馄钝。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;"><op></op></span></p>
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<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">编辑推荐</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">本书作者不仅分析了现实生活中常见的决策误区,而且还提供了针对性的</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">“</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">药方</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">”</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">,读后有一种</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">“</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">豁然开朗、茅塞顿开</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">”</span><span lang="ZH-CN" style="font-size: 8pt; font-family: 新細明體;">的感觉。本书语言诙谐幽默,分析深入浅出,相信它对您的工作和生活带来启迪和帮助。</span><span lang="EN-US" style="font-size: 8pt; font-family: 新細明體;">
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<p align="center" class="MsoNormal" style="text-align: center; line-height: 18pt;"><b><span lang="ZH-CN" style="font-family: 新細明體;">目</span></b><b><span lang="EN-US" style="font-family: 新細明體;"><span> </span></span></b><b><span lang="ZH-CN" style="font-family: 新細明體;">录</span></b><b><span lang="EN-US" style="font-family: 新細明體;"><op></op></span></b></p>
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<p class="MsoNormal" style="line-height: 18pt;"><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第一章</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"> 10</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元等于两个</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">5</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span></span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第二章 你会买没用的东西吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">心理账户对行为的影响</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">消费决策中常见的误区</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第三章 坚持到底一定是胜利吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第四章 你爱冒险吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">沉没成本误区</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span>
</span><span> </span><span> </span><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">风险决策漫谈</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第五章 损失</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元和得到</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">元,哪个对你影响更大</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第六章 你的直觉如何</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">损失规避</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span>
</span><span> </span><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">启示法及其偏见</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第七章 你有自知之明吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第八章 多一定比少好吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">自信及过于自信</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><span> </span><span> </span><span> </span></span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">比较评价和单独评价</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">第九章 你想让朋友和员工更开心吗</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><br/>
——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">赠送礼物和激励员工的艺术</span><span lang="EN-US" style="font-size: 10pt; font-family: 新細明體;"><op></op></span></p>
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<br/> <p>好书,值得看,谢谢楼主</p> 好书,值得堪读,受益颇多。 晕。怎么都是繁体,好不习惯
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