工业品的营销
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -18pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">u<span style="FONT: 7pt "";"> </span></span></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold;">恺莱<span lang="EN-US">(Kallaite)</span>咨询前身为香港<span lang="EN-US">Kaliber Research</span>研究所驻上海办事处，于<span lang="EN-US">2003</span>年开始在大陆地区开展业务。大陆总部设在上海，同时在北京、济南、西安和武汉设有分公司和联络机构。香港<span lang="EN-US">Kaliber Research</span>研究所主要负责为上海引进国际先进的市场研究方法，一方面定期开展研究方法培训，另一方面时刻为上海中心提供顾问服务，同时负责开拓恺莱在大陆地区以外的业务；<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 18pt;"><span lang="EN-US" style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold;"><p> </p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -18pt; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;"><span lang="EN-US" style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">u<span style="FONT: 7pt "";"> </span></span></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold;">恺莱<span lang="EN-US">(Kallaite)</span>咨询主要从事营销咨询、行业研究、竞争研究和消费者研究：<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 75pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-list: l0 level2 lfo2; tab-stops: list 75.0pt; mso-pagination: widow-orphan;"><span lang="EN-US" style="mso-fareast-font-family: ''; mso-bidi-font-size: 10.5pt;"><span style="mso-list: Ignore;"><font face="">–<span style="FONT: 7pt "";"> </span></font></span></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">行业研究：主要分析产品<span lang="EN-US">2003-2006</span>年产品整体发展态势，并预测<span lang="EN-US">2007-200</span>的市场动向</span><span lang="EN-US" style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 75pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-list: l0 level2 lfo2; tab-stops: list 75.0pt; mso-pagination: widow-orphan;"><span lang="EN-US" style="mso-fareast-font-family: ''; mso-bidi-font-size: 10.5pt;"><span style="mso-list: Ignore;"><font face="">–<span style="FONT: 7pt "";"> </span></font></span></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">竞争研究：深入研究市场主要竞争企业产品、价格、渠道、促销、服务等活动详细情况，并深入探讨各家企业竞争优势和劣势</span><span lang="EN-US" style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 75pt; TEXT-INDENT: -21pt; TEXT-ALIGN: left; mso-list: l0 level2 lfo2; tab-stops: list 75.0pt; mso-pagination: widow-orphan;"><span lang="EN-US" style="mso-fareast-font-family: ''; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;"><font face="">–<span style="FONT: 7pt "";"> </span></font></span></span><span style="FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">营销建议：通过行业和竞争研究的详细分析，并结合客户公司产品特点，一方面详细辨别贵公司产品、、价格、渠道、促销、服务等活动的竞争优劣势；另一方面结合未来市场发展动向和竞争对手动向在产品、价格、营销、服务、渠道建设等方面给出详尽的建议和解决方案。</span><span lang="EN-US" style="FONT-FAMILY: 宋体; mso-bidi-font-weight: bold;"><p></p></span></p> 行业策划书没有这么简单吧?
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