基础策划学目录
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">《策划基础学》</SPAN></DIV><DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''"></SPAN> </DIV>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">目 录</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></DIV>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 42.75pt; TEXT-INDENT: -42.75pt; mso-list: l2 level1 lfo1; tab-stops: list 42.75pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore"> 第一章<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划与策划学<SPAN lang=EN-US style="FONT-SIZE: 10pt"><SPAN style="FONT-SIZE: 10pt; mso-spacerun: yes"> </SPAN><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l0 level1 lfo2; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第一节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划概述<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l0 level1 lfo2; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第二节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划业概述<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l0 level1 lfo2; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第三节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划学概述</SPAN></SPAN></DIV>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l0 level1 lfo2; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"></SPAN></SPAN> </DIV>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l0 level1 lfo2; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第二章<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划的基础<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></DIV>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l4 level1 lfo3; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第一节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">思维科学与策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l4 level1 lfo3; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第二节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">信息的采集与策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l4 level1 lfo3; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第三节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">知识经济与策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l4 level1 lfo3; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第四节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划力</SPAN></SPAN></DIV>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l4 level1 lfo3; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"></SPAN></SPAN> </DIV>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l4 level1 lfo3; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第三章<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划的基本原则<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></DIV>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l3 level1 lfo4; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第一节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">利益原则<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l3 level1 lfo4; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第二节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">整体性原则<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l3 level1 lfo4; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第三节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">客观性原则<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l3 level1 lfo4; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第四节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">可行性原则<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l3 level1 lfo4; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第五节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">灵活性原则<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l3 level1 lfo4; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第六节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">周密性原则<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l3 level1 lfo4; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第七节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">新奇性原则<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l3 level1 lfo4; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第八节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">实效性原则<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l3 level1 lfo4; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第九节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">群策性原则</SPAN></SPAN></DIV>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l3 level1 lfo4; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN> </DIV>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 42.75pt; TEXT-INDENT: -42.75pt; mso-list: l2 level1 lfo1; tab-stops: list 42.75pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第四章<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划的程序与方法<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l6 level1 lfo5; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第一节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划的基本程序<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l6 level1 lfo5; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第二节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划的主要方法</SPAN></SPAN></DIV>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l6 level1 lfo5; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN> </DIV>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 42.75pt; TEXT-INDENT: -42.75pt; mso-list: l2 level1 lfo1; tab-stops: list 42.75pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第五章<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">分类策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l5 level1 lfo6; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第一节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">公关策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l5 level1 lfo6; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第二节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">广告策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l5 level1 lfo6; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第三节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">现象策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l5 level1 lfo6; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第四节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">区域策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l5 level1 lfo6; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第五节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">媒体传播策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l5 level1 lfo6; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第六节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">产品策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l5 level1 lfo6; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第七节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">营销策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l5 level1 lfo6; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第八节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">项目策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l5 level1 lfo6; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第九节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">人生策划<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l5 level1 lfo6; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第十节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">危机策划</SPAN></SPAN></DIV>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l5 level1 lfo6; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN> </DIV>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 42.75pt; TEXT-INDENT: -42.75pt; mso-list: l2 level1 lfo1; tab-stops: list 42.75pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第六章<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划人素质与修养<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l1 level1 lfo7; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第一节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划人的政治思想素质<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l1 level1 lfo7; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第二节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划人的能力素质<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l1 level1 lfo7; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第三节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划人的知识素质<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l1 level1 lfo7; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第四节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划人心理素质及修养<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 58.5pt; TEXT-INDENT: -42pt; mso-list: l1 level1 lfo7; tab-stops: list 58.5pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN style="FONT-SIZE: 10pt; mso-list: Ignore">第五节<SPAN style="FONT: 10pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: 'Arial Unicode MS'; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">策划人的教育培训<SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN></SPAN></P>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: ; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'">附:全国策划师资质认证考试指南</SPAN></DIV>
<DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: ; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"></SPAN> </DIV><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: ; mso-bidi-font-family: 'Arial Unicode MS'; mso-font-kerning: 0pt; mso-fareast-font-family: 'Arial Unicode MS'"><SPAN lang=EN-US style="FONT-SIZE: 10pt"><o:p></o:p></SPAN></SPAN> 这本书就是资格考试用的书?? <p>很好。有没有更详细的内容,或者是讲的哪本书啊?</p>
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