[轉貼] TCL：用企业文化破解危机
<span lang="EN-US" style="mso-fareast-language: ZH-CN;"><p><font face="" size="3"><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 10pt; mso-fareast-language: ZH-CN;"><p> </p></span></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><span lang="EN-US" style="FONT-FAMILY: Arial; mso-font-kerning: 0pt;"><a href="http://www.teamdo.com.cn/Html/personnel/2007-8-10/07-8-10-02K3I.html"><b><span style="COLOR: maroon; TEXT-DECORATION: none; mso-fareast-language: ZH-CN; text-underline: none;">TCL</span></b><b><span lang="ZH-CN" style="COLOR: maroon; FONT-FAMILY: 新細明體; TEXT-DECORATION: none; mso-fareast-language: ZH-CN; text-underline: none; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">：用企业文化破解危机</span></b><b><span lang="ZH-CN" style="COLOR: maroon; TEXT-DECORATION: none; mso-fareast-language: ZH-CN; text-underline: none;"></span></b></a></span><span lang="EN-US" style="mso-fareast-language: ZH-CN; mso-fareast-font-family: SimSun;"><p></p></span></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="ZH-CN" style="FONT-SIZE: 8pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">来源：</span><span lang="ZH-CN" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">
</span><span lang="ZH-CN" style="FONT-SIZE: 8pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">作者：陈艳艳添加日期：</span><span lang="EN-US" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">07-08-10 10:34:59 </span><span lang="ZH-CN" style="FONT-SIZE: 8pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">责任编辑</span><span lang="EN-US" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">:</span><span lang="EN-US" style="FONT-SIZE: 8pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-fareast-font-family: SimSun; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"> </span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">导语：</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">“</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">不能把培训看成一个投入和产出的配比。培训见效见利往往是一个潜移默化的过程。今年</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的培训预算达到</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">2900</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">多万。我们更看重人才的成长，因为人才的成长对整个效益一定会起到促进的作用。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">”<p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"> </span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">薄连明，</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">集团副总裁。主管</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">集团人力资源工作。今年</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">7</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">月刚刚进入集团董事会。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"> </span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">温文尔雅的薄连明曾在大学里做企业管理、市场营销的研究。扎实的理论基础与丰富的实战经验，使他成了</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">人才国际化的</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">“</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">高参。</span></p></font></p></span> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"> </span><b><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">三次文化变革</span></b><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"> </span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">作为一个拥有</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">26</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">年历史、？名员工、业务遍及国内外，而且立志成为</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">“</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">受人尊敬和最具创新能力的全球领先企业</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">” </span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的中国著名企业，</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的企业文化和人力资源解决方案在</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的发展逆境中具有怎样的战略意义？在</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的国际化实战中，又发挥了怎样的作用？</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"> </span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">薄连明在接受《中国新时代》专访时说，到目前为止，</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">历经三次大的企业文化变革。变革的范畴很广，包括组织变革、流程变革、经营的改善在内。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">“</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">文化变革也是</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的传统和</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">发展的基因。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">”<p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"> 1998</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">年，</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">进行了第一次文化变革。这次变革中，李东生提出要为</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的国际化做准备。从这一年开始，</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的眼光不再局限在国内市场，开始为国际化进程</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">“</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">丰满羽翼</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">”</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">。第二次变革发生在</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">2002</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">年。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">针对当时存在的问题，主要发力于公司的治理结构。去年，</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">“TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">在国际化过程中遇到了困难，同时，</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">在经过</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">25</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">年的发展以后，传统的东西要敢于抛弃，要敢于重生。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">” </span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">薄连明说。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">2006</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">年，</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的第三次文化变革紧紧围绕鹰的重生这一主题，进行了组织改造和流程改造。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;"></span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"><p><font face="新細明體"></font></p></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"> 2005-2006</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">年可以说是</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的危机时刻。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL </span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的管理层不断地研讨企业存在的问题，</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">发展到哪个阶段了，这个阶段</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">面临的危机是什么？应该如何化解？在研讨过程中，</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">“</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">我们发现</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的成长过程和鹰的成长极其相似，应该是到了生命的转折点，到了重生的关键时刻。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">” </span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">薄连明说。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"> </span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">管理层在理清思路，总结经验教训，统一认识的过程中，同时也完善、丰富并且提升了</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的企业文化体系。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的企业愿景再次清晰地重现出来：要成为受人尊敬的最具创新能力的全球领先企业；为顾客创造价值、为员工创造机会、为股东创造效益，为社会承担责任。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的企业精神：敬业、诚信、团队、创新。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"> TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的价值观：诚信尽责、公平公正、变革创新、知行合一、整体至上。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;">TCL</span><span lang="ZH-CN" style="FONT-SIZE: 10pt; FONT-FAMILY: 新細明體; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial;">的经营策略：研制最好产品、提供最好服务、创建最好品牌。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Arial; mso-fareast-language: ZH-CN; mso-font-kerning: 0pt;"><p></p></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">企业文化是企业战胜困难的精神力量。这是</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">在</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">20</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">多年发展历程中的深刻体验。集团管理层的认识和步调统一之后，公司内部展开了一系列自上而下、轰轰烈烈地贯彻企业文化理念的活动。总裁李东生先生先后发表了</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">鹰的重生</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">系列文章，在员工中引起了强烈的反响。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">2006</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">年</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">7</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">月</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">15</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">号，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">专门组织了</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">150</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">位中高层管理人员去延安；</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">8</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">月，又组织了有上万员工参与的企业文化变革创新的誓师大会。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p>
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TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">文化的变革并没有仅仅停留在口号上，而是被切实地贯彻到位。为了让记者理解，薄连明介绍说，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">按照行动的纲领来做。归纳起来，就是</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">三改造，两植入，一转化</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">三改造</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">，是改造流程、学习、组织。从改变开始，改造</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">的学习，要成为学习性组织。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">两植入</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">，是指将</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">核心理念植入到人才评价和用人体系当中，植入到招聘和考评体系当中。总之，要将理念植入到实际操作的土壤当中。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">一转化</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">，是将企业的远景和个人的发展结合起来，转化为组织和员工个人的远景，员工才拥有动力。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">这次文化变革带来最直接的效果是，战胜国际化困难的决心，成为公司上下的整体氛围，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">员工的士气得到很大的提升，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">” </span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">薄连明说。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">在</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">国际化的努力中，遭遇各种困难，来自媒体铺天盖地的亏损报道，将</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">推倒舆论的风口浪尖，薄连明告诉记者：</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">经过了</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">25</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">年的赢利，突然开始亏损，员工心理上造成了一些阴影。这也是不可否认的，因为员工的荣誉感来自于企业的荣誉感。但对于企业的利益来说，没有什么影响。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”<op></op></span></p>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">即使在这样的情况下，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">员工的流失率一直保持在较低的水平。因为一方面，员工们看到</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">的国内市场在一如既往地稳步发展；另一方面，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">也让员工感受到了企业正在发生深刻的变化。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"> </span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">李东生在鹰的重生系列文章中，有一篇是专门写给员工的，他说，员工是企业的主题，员工主动地参与到变革当中来，是关系我们能否成功的动力。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">李总站在这样的高度，重视员工的力量。从上到下，从说到做，推动了</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">构建一个良好的企业文化大环境，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">” </span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">薄连明说。</span><span lang="EN-US" style="font-size: 10pt;"><op></op></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"> <b>
</b></span><b><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">打造鹰团队</span></b><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">像其他中国企业一样，在</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">国际化的过程中，遇到的最大的一个问题就是人才不足。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">这点要坦率地承认，过去我们基本都是基于国内市场来培养人才，而且</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">的人才以内生性为主，外引为辅。我们在用人方面，也是内部选拔为主，空降为辅。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">薄连明说，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">的国际化路径与一般的企业不同，不是渐进式、按部就班地一步步走，而是通过国际并购，跨越式的一步到位。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">这种发展方式，对人才要求比较高。这个过程当中的人才储备，坦率来讲，我们是不足的。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”<op></op></span></p>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">为了弥补人才短缺的问题，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">人力资源部门配合集团的国际化战略，制定了详尽的人才培养计划：将人才分门别类，细分出雏鹰计划、飞鹰计划、精鹰计划和雄鹰计划。应届毕业的大学生为雏鹰；海外人才为飞鹰；大批中层干部为精鹰；高管人才为雄鹰。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">对于海外的飞鹰人才，除了引入职业经理人，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">从参与海外公司的收购、整合、运营、管理的人才中，挑选出一些去海外商学院深造。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">这些海外高管具有国际化的实战经验，在学习过程当中，他们还有意调研了很多国际上的标杆企业，像三星、索尼等。他们学成归来之后，将对</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">的国际化经营起到推波助澜的作用。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">对于把握整个公司运营的高管人才，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">则专门为其提供个性化的培养方案，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">将高管送到国内顶尖的</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">EMBA</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">商学院，如北大光华管理学院、长江商学院、中欧商学院等进行培养，专门投入资源来运作。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">薄连明说。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">企业管理体系中数量相对较大的中层管理者，实际在决定着一个企业的决策的执行。同时，中层管理者也是企业庞大的管理人才库。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">专门为中层管理者制定了精鹰工程百名学员的培养计划</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">每年从集团各公司甄选出</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">人进行培训。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">每个月进行一个模块的学习，有时从外部聘请一些专家，有时则由公司的高管来授课，李总也会亲自上课。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">薄连明说。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">除此之外，集团还为</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">100</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">位中层管理者安排了</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">20</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">位导师。这些导师全部来自集团的高层。在进行指导之前，集团根据专门引进的国际先进的教练课程，对导师进行培训。然后，由一位导师指导</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">5</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">位精鹰。一年当中不断地进行交流、辅导。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p>
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“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">实际上我们已经形成了全方位立体化的培养计划</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">——</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">雄鹰带精鹰，精鹰带雏鹰，一级带一级来做。这是</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">HR</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">在人才培养方面，立体化、系统化的一个做法。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">薄连明解释说。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">即使是在企业亏损的情况下，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">每年还照旧为培训做出相应的预算，并没有减少培训的投入。薄连明认为，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">不能把培训看成一个投入和产出的配比。培训见效见利往往是一个潜移默化的过程。今年</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">的培训预算达到</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">2900</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">多万。我们更看重人才的成长，因为人才的成长对整个效益一定会起到促进的作用。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”<op></op></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"> <b>
HR</b></span><b><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">管理的国际化</span></b><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">从</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">1998</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">年，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">开始国际化准备到</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">2004</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">年开始国际化进程，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">一直在积极地梳理人力资源管理，根据企业的发展阶段对</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">HR</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">解决方案相应地做出调整。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">在</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">集团，员工也承担管理企业的责任，同时，企业也希望营造适合员工愉快工作的氛围。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">我们非常注意收集员工的意见，提供了多个员工提交意见的渠道。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">薄连明说，除了传统的总裁信箱，李总和员工一起用餐交流之外，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">内部员工论坛是员工自由发表意见的一个重要的渠道。对于在论坛上反映的问题和建议，总裁办公室有专门的工作人员进行分类，以派督办单的方式告之相关的企业和部门，对问题进行限期处理解决，并将结果在论坛上公告。此外，总裁李东生还会定期将论坛上发言踊跃的员工召集在一起座谈，听取意见，分享想法。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"> </span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">对于海外的员工，薄连明坦言，在整合与磨合的过程中，也遇到了一些问题。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">来自文化等方面的碰撞不可避免，比如因为语言问题，中方员工和海外员工的邮件沟通不顺畅；再比如我们做事习惯快速下决策，法国那边可能作决策前考虑的时间更长些。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">遇到类似问题，人力资源部门积极地应对。</span><span lang="EN-US" style="font-size: 10pt;"><op></op></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">
2005</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">年</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">4</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">月，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">组织</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">40</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">位高管去法国进行体验学习，参观法国著名的公司，访问法国的客户卖场，到法国著名的商学院学习，主要学习跨文化的沟通。薄连明说，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">在</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">国际化整合过程当中，顺利地跨越文化的障碍具有非常重要的作用。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">另外。在整个国际化进程当中，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">认识到自身在流程管理方面弱于国际先进企业，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">我们是靠一种拼杀的精神，靠激情，这些与国外企业无法相比。但流程化管理是我们的弱项，所以，在这方面我们加大了培训的力度，包括引进六西格码，进行流程改造。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”<op></op></span></p>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">注重海外员工对企业文化的认知与认同，是</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">国际化后人力资源部门的一项重要任务。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">必须靠共同愿景与海外员工进行沟通。我们的愿景是基于全球化的企业提出的，具有一种凝聚各国家、各民族员工的共同的力量，不是简单地体现民族性，而是站在全球化企业的高度制定的一个共同目标。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">薄连明说，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">在全球的企业都致力于将企业文化与当地的文化融合，强调共性的企业文化。同时，海外企业也在举行广泛的活动，也会参与中国区的各项活动，加深对</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">企业文化的了解。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"><op></op></span></p> <p class="MsoNormal"><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">
</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">薄连明认为，整合过程中的沟通十分重要。以彩电业务为例，他们每周都会进行沟通，来自中国区总部、法国和美国的高层会进行视频会议，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">在国际沟通方面，很重要的一点是不积累矛盾，不回避问题，有问题要坦诚沟通。企业的利益是共同的，企业的语言是共通的，都是商业语言，沟通是解决文化矛盾的一个好办法。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”<op></op></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size: 10pt; font-family: Arial;"> </span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">在企业国际化进程中，薪酬调整是</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">HR</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">管理遇到的一个敏感的问题。在联想收购</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">IBM</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">向国际化过渡中，薪酬调整采用的是一步并轨的方式。而家电企业不得不面对的现实是，自身是依靠低成本竞争生存。目前，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">采用的是薪酬双轨制度。薄连明认为，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">企业的薪酬安排要逐渐过渡，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">现在的计划是，第一年达到国内市场的</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">75</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">分位；第二年过渡到香港的</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">25</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">分位；第三年过渡到香港的</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">50</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">分位；第四年达到香港的</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">75</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">分位。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”</span><span lang="EN-US" style="font-size: 10pt;"><op></op></span></p>
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</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">同时，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">TCL</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">考评体系</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">KPI</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">也进行了适当调整。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">2006</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">年，</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">KPI</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">弱化了销售收入，到</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">2007</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">年各企业的</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">KPI</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">不再包含销售收入这一项，但保留了利润指标的基本量，对现金流和周转次数的考核不变。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">“KPI</span><span lang="ZH-CN" style="font-size: 10pt; font-family: 新細明體;">改革的出发点是提高经营质量，而不追求规模，这给企业带来很大的益处，现金流的改善就是通过这点来实现的。</span><span lang="EN-US" style="font-size: 10pt; font-family: Arial;">”<op></op></span></p>
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