安利直销案例分析
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><font face=""><span lang="ZH-TW" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">down758.asp?ID=82524</span></font></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><font face=""><u><span lang="ZH-TW" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">內</span></u><u><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span></span></u><u><span lang="ZH-TW" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">容</span></u><u><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><p></p></span></u></font></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><u><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><font face=""> <p></p></font></span></u></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><u><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><font face=""> <p></p></font></span></u></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 56.5pt; TEXT-INDENT: -28.5pt; TEXT-ALIGN: justify; tab-stops: list 56.5pt; mso-list: l103 level1 lfo158;"><font face=""><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">一、</span><span lang="ZH-TW" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">公司簡介</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>…………………………………………………<span style="mso-spacerun: yes;"> </span>3<p></p></span></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><font face=""> <p></p></font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 98.75pt; TEXT-INDENT: -42.75pt; TEXT-ALIGN: justify; tab-stops: list 98.75pt; mso-list: l123 level1 lfo159;"><font face=""><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">（一）<span style="FONT: 7pt "";"> </span></span><span lang="ZH-TW" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">直銷業的翹楚－安麗</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>……………………………<span style="mso-spacerun: yes;"> </span>3<p></p></span></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 72pt; TEXT-ALIGN: justify;"><font size="3"><font face=""><span lang="EN-US"><span style="mso-spacerun: yes;"> </span>FROM</span><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';">、</span><span lang="EN-US">GROW</span><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';">、</span><span lang="EN-US">CREATE</span><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';">、</span><span lang="EN-US">CARE</span><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';">、</span><span lang="EN-US">GIVE</span><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';">、</span><span lang="EN-US">QUALITY</span></font></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 72pt; TEXT-ALIGN: justify;"><span lang="EN-US"><span style="mso-tab-count: 1;"></span><span style="mso-spacerun: yes;"><font face="" size="3"> </font></span></span><font face=""><font size="3"><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';">表一：安麗的承諾</span><span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span></font><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;">…………………………………<span style="mso-spacerun: yes;"> </span>6<p></p></span></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 72pt; TEXT-ALIGN: justify;"><span lang="EN-US"><span style="mso-tab-count: 1;"></span><span style="mso-spacerun: yes;"><font face="" size="3"> </font></span></span><font face=""><font size="3"><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';">表二：安麗公司產品與品牌分類圖表</span><span lang="ZH-TW"></span></font><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;">………………..<span style="mso-spacerun: yes;"> </span>7<p></p></span></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 72pt; TEXT-ALIGN: justify;"><span lang="EN-US"><font size="3"><font face=""> <p></p></font></font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 98.75pt; TEXT-INDENT: -42.75pt; TEXT-ALIGN: justify; tab-stops: list 98.75pt; mso-list: l123 level1 lfo159;"><font face=""><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">（二）<span style="FONT: 7pt "";"> </span></span><span lang="ZH-TW" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">直銷界的開拓先鋒與堅持者－台灣安麗</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>………<span style="mso-spacerun: yes;"> </span>8<p></p></span></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 72pt; TEXT-ALIGN: justify;"><font size="3"><font face=""><span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';">台灣安麗小檔案</span></font></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 72pt; TEXT-ALIGN: justify;"><font size="3"><font face=""><span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';">環保小檔案</span></font></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 72pt; TEXT-ALIGN: justify;"><font size="3"><font face=""><span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';">公益小檔案</span></font></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 72pt; TEXT-ALIGN: justify;"><span lang="EN-US"><font size="3"><font face=""> <p></p></font></font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 56.5pt; TEXT-INDENT: -28.5pt; TEXT-ALIGN: justify; tab-stops: list 56.5pt; mso-list: l103 level1 lfo158;"><font face=""><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">二、</span><span lang="ZH-TW" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">安麗的經營理念</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>………………………………………….. 16 <p></p></span></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-ALIGN: justify;"><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';"><font face="" size="3">前言</font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-ALIGN: justify;"><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';"><font face="" size="3">卓越的基石</font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 36pt; TEXT-ALIGN: justify;"><span lang="EN-US"><font size="3"><font face=""> <p></p></font></font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 56.5pt; TEXT-INDENT: -28.5pt; TEXT-ALIGN: justify; tab-stops: list 56.5pt; mso-list: l103 level1 lfo158;"><font face=""><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">三、</span><span lang="ZH-TW" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">獎（勵）金制度設計的原理與精神</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>…………………….. 18<p></p></span></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><font face=""> <p></p></font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 56.5pt; TEXT-INDENT: -28.5pt; TEXT-ALIGN: justify; tab-stops: list 56.5pt; mso-list: l103 level1 lfo158;"><font face=""><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">四、</span><span lang="ZH-TW" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">獎金制度設計說明</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>……………………………………….. 19<p></p></span></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-ALIGN: justify;"><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';"><font face="" size="3">獎金制度的架構</font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-ALIGN: justify;"><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';"><font face="" size="3">獎金的基本計算概念</font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-ALIGN: justify;"><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';"><font face="" size="3">獎金制度分類</font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-ALIGN: justify;"><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';"><font face="" size="3">獎金詳細說明</font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 84pt; TEXT-ALIGN: justify;"><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';"><font face="" size="3">表三：跨世紀特別獎勵辦法一覽表</font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 60pt; TEXT-ALIGN: justify;"><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';"><font face="" size="3">獎銜制度詳細說明</font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify;"><font size="3"><font face=""><span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span><span lang="ZH-TW" style="FONT-FAMILY: 標楷體; mso-ascii-font-family: '';">表四：安麗事業獎銜與獎金一覽表</span></font></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 36pt; TEXT-ALIGN: justify;"><span lang="EN-US"><font size="3"><font face=""> <p></p></font></font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 56.5pt; TEXT-INDENT: -28.5pt; TEXT-ALIGN: justify; tab-stops: list 56.5pt; mso-list: l103 level1 lfo158;"><font face=""><span lang="EN-US" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">五、</span><span lang="ZH-TW" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">獎金制度設計的執行成果評估</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>…………………………. 30<p></p></span></font></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: justify;"><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><font face=""> <p></p></font></span></p><p class="MsoNormal" style="TEXT-JUSTIFY: inter-ideograph; MARGIN: 0cm 0cm 0pt 28pt; TEXT-ALIGN: justify;"><font face=""><span lang="ZH-TW" style="FONT-SIZE: 14pt; FONT-FAMILY: 標楷體; mso-bidi-font-size: 10.0pt; mso-ascii-font-family: '';">六、結語</span><span lang="EN-US" style="FONT-SIZE: 14pt; mso-bidi-font-size: 10.0pt;"><span style="mso-spacerun: yes;"> </span>………………………………………………………. 31<p></p></span></font></p> <p>对安利不感兴趣</p>
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