[转帖]Google（谷歌）郁闷并快乐着
<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><sup><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">6</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">月<span lang="EN-US">17</span>日消息，据国外媒体报道，权威调研机构<span lang="EN-US">IDC</span>日前指出，到<span lang="EN-US">2011</span>年，搜索广告在互联网广告中所占比例将从<span lang="EN-US">40%</span>降至<span lang="EN-US">32%.</span>而<span lang="EN-US">Google</span>毫无疑问是最大的受害者。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></sup></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><sup><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"> 据<span lang="EN-US">IDC</span>预计，到<span lang="EN-US">2011</span>年，互联网广告市场规模将从<span lang="EN-US">2006</span>年的<span lang="EN-US">169</span>亿美元增至<span lang="EN-US">313</span>亿美元。其中，尽管搜索广告所占比例最大，但市场份额却从<span lang="EN-US">40%</span>降至<span lang="EN-US">32%</span>。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></sup></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 24pt; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><sup><span>而与此同时，雅虎总裁杨致远在表示搜索广告收入上升，这也就造成了<span lang="EN-US">GOOLE</span>的搜索收入的下降。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></sup></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 24pt; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span><sup>而作为中文搜索的老大白度也表示：搜索广告现在的收入也在持续高调增长。<p></p></sup></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 24pt; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span><sup>百度、雅虎相继都在继续和<span lang="EN-US">GOOGLE </span>进行着市场的争夺，在中国<span lang="EN-US">GOOGLE</span>竞争不过百度，而在美国和别的地区和国家则被雅虎争抢着其丰厚的晚餐，他们都在为了最后的丰富的晚餐而努力的更新着自己的技术，继续加大营销力度而疯狂的争夺着搜索广告的最后一盘羹。<p></p></sup></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 24pt; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span><sup>虽然搜索广告的收入整体是增长的，但随着<span lang="EN-US">GOOGLE</span>竞争对手的增加和争夺，必定会使其市场份额减少，相信<span lang="EN-US">GOOGLE</span>及其高层现在肯定是比较郁闷的，但是郁闷归郁闷，不能不发展，发展是硬道理。是企业发展的关键<p></p></sup></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 24pt; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><sup><span>虽然现在搜索广告收入是<span lang="EN-US">GOOLE</span>的主要收入来源，当然就目前情况而言。但是随着经济的发展和互联网速度的更新，<span lang="EN-US">GOOGLE</span>也意识到了视频广告的前景和重要性，而收购YouTube</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">则是其先见的一面，所以，在以后的视频竞争领域，相信<span lang="EN-US">GOOGLE</span>还会强占市场先机的，会继续取得收入的持续高速增长，这会是<span lang="EN-US">GOOGLE</span>继续高兴和快乐地继续走下去，因为他发现了市场的先机，并且能够把他运作下去，并发展的很好。这就<span lang="EN-US">GOOGLE</span>郁闷并快乐着的成长之路。</span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></sup></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 24pt; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><sup><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">但是<span lang="EN-US">GOOGLE </span>除了发展这几个强势收入之外<span lang="EN-US">,</span>还要继续加大发展诸如地图等的收入<span lang="EN-US">,</span>因为这些项目是非常有前景的<span lang="EN-US">,</span>只不过在现阶段是观念太新<span lang="EN-US">,</span>而众多的消费者和客户没有意识到这几个项目的重要性<span lang="EN-US">,</span>这是最终原因<span lang="EN-US">,</span>但是在不久的将来<span lang="EN-US">,</span>相信会如视频广告一样<span lang="EN-US">,</span>能够取得更好的发展的<span lang="EN-US">,</span>并且也将会成为主要的收入来源<span lang="EN-US">.</span></span><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></sup></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 24pt; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><sup><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">最后，期待着<span lang="EN-US">GOOGLE</span>一直郁闷并快乐着走下去。</span></sup></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 24pt; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><sup><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"></span></sup></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 24pt; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><sup><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">本文来源：<a href="http://www.chinavalue.net">价值中国网</a></span></sup></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 24pt; LINE-HEIGHT: 18.75pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><sup><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">网址： <a href="http://www.chinavalue.net">www.chinavalue.net</a></span></sup></p>
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