chang110 发表于 2007-7-11 16:11:42

体育用品的渠道暗战

<p>从网络上找到的资源,个人感觉对做体育用品的绝对是有很大的帮助的。</p>
[此贴子已经被作者于2007-7-11 16:13:41编辑过]

chang110 发表于 2007-7-11 16:16:59

<p class="MsoNormal" align="right" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: right; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><a title="评分 0" href="http://bbs.8264.com/misc.php?action=viewratings&amp;tid=60867&amp;pid=824441"></a><p></p></span></p><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 12pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">渠道暗战:体育品牌资本</span></b><b><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt;">“</span></b><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">鸿门宴</span></b><b><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt;">”</span></b><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">(</span></b><b><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt;">zt</span></b><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">)</span></b><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><p></p></span></p><p style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">身在资本,心在渠道;资本易得,渠道难求。在距离</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2008</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年北京奥运会开幕只有</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">400</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">多天的现在,体育用品的巨头们都在厉兵秣马</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">———LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">和百丽的成功上市,鸿星尔克在新加坡买壳成功,动向和安踏即将开赴香港,特步和</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">361</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">度等正积极筹备</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">……</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">资本的力量似乎正对高速发展而又竞争激烈的体育用品行业起着推波助澜的作用。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp;</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">渠道和品牌无疑是体育用品公司的两大杀手锏,得品牌者得天下还是得渠道者得天下暂且不论,渠道永远是体育用品公司的兵家必争之地。眼下,体育用品巨头们纷纷选择在资本市场这个大舞台演绎各自拿手的好戏,无论是合纵连横的渠道自保,还是资本大旗之下挥舞着霍霍战刀的攻城略地,都在向世人昭示着渠道暗战的惨烈。一场新时代的资本佑护下的渠道之争已拉开序幕。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">品牌暗战</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
                                </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">三分天下</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">从市场细分来看,体育用品行业主要分三大类:综合体育、专项体育和时尚体育;这些公司的典型代表如</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">(</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">右图</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">)</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">所示。从产品特性来看,这些公司更多地将自己定位为品牌公司,品牌的竞争是他们在各个领域内竞争的法宝。从渠道扩张上来看,纵观国内体育用品市场,目前主要有三路诸侯活跃在市场上:第一路是从农村包围城市的民族品牌。以</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">和安踏为代表,经过十多年的发展,以创业为根基,经历了从总代理、分公司、城市代理到自建渠道的历练,战场也从三线市场到二线市场,正努力进入一线市场;这路大军似乎骨子里所凝聚着打造民族品牌的基因,战术上决定了他们终成一方势力。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">第二路是从城市走向农村的外资品牌。以耐克和阿迪达斯为代表,经过十多年的摸索,以香港市场为跳板,直接杀入上海和北京这样的特大城市,然后再招兵买马,以</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">厚禄</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">招</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">良将</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">,以</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">金钱</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">收编</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">山大王</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">,凭借雄厚的资本实力和丰富的行业经验,潜伏若干年之后,转战一线市场、二线市场。在这一过程中,也让民族品牌真正领教到了</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">战略</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的巨大威力。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">第三路是从工厂走向市场的零售品牌。以百丽和宝元为代表,经过十几年的征战,以资本为舞台,奉行的是</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">鬼子进村静悄悄</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的战略,在全国各地不断地蚕食销售渠道的终端,牢牢地控制住一个又一个小战场。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span></p></p></span>

chang110 发表于 2007-7-11 16:17:18

<span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><span style="mso-spacerun: yes;">&nbsp;</span></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">正因如此,越来越多的零售品牌跃跃欲试,一场渠道大战如火如荼:</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">☆</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">以耐克、阿迪达斯这两大超级巨头对代理商的操控能力,逼迫代理商相互竞争而快速扩张,大幅扩大自身品牌的市场占有率,是其拿手好戏和乐见局面。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">☆</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">以三大渠道巨头(百丽、宝元、领跑)的角力惨烈而精彩,各持优势,一时间涌向全国富裕的一、二级城市,夺城拔店,你退我进,寸土寸金。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">☆</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">安踏基于充实上市题材等考虑,也加入了多品牌角力的游戏。几经周折和努力,安踏已经成为阿迪达斯上海的总代理和</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">福建的总代理。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">渠道成引资最大题材</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">在北京奥运大概念的强力支撑下,</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">在香港上市后的风声水起,</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年市值增长</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">128.5</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">%(达到</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">16.29</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿美元),不仅造就百亿级运动品牌旗舰和一批贴着</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">牌的超级富翁,更让海内外资本市场看到中国运动品牌及运动市场的巨大空间。于是,就在这短短两三年间,中国运动市场与资本市场激情拥抱,全力整合数家运动概念的企业在</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2008</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年趁热打铁陆续上市。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">由耐克、阿迪达斯领衔的中国运动市场热潮,这次甘作幕后导演,积极推动百丽、宝元、领跑这三大国内运动零售巨头站在台前拼杀,无论谁胜谁负,外资仍然是赢家。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">渠道和品牌总是体育用品公司上市拿钱的资本,而渠道的整合之势也难以阻挡,百丽上市之后,身价</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">500</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">多亿,从股市拿回</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">100</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿的现金,收购整合新渠道已经是势不可挡;宝元原本就出身贵族,早已有同门裕晟(</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">CONVERSE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中国总代理)在战场上厮杀,且小有斩获;领跑则也在市场历练中不断成长,前途不可小觑。此外,还有散落在各地不大不小的经销商们,经历了冰火两重天的不同境遇,是接受招安还是坚持到最后,除了市场,没有人能给他们答案。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span>

chang110 发表于 2007-7-11 16:17:51

<p><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><span style="mso-spacerun: yes;">&nbsp;</span></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">百丽:龙头代理商</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">由百丽女鞋起家的百丽公司,仅用了数年时间就将女鞋品牌推上了中国第一的交椅,完成了巨额资本的积累。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1992</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年创建后,迅速另辟蹊径投身运动品牌代理行业。短短数年就跃居耐克、</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
                        </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">阿迪达斯</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
                        </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NEW BALANCE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">世界第一条牛仔裤</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”Leli’s</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、香港美丽宝公司(</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">CAT</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等多个户外品牌总代理)等国际知名品牌的中国地区最大合作伙伴。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">正是这几年间,当各地诸侯还在自我壮大或小心翼翼地过界谋划之际,百丽就凭借其女鞋积累起来的财富与人脉,尤其是各地知名商场的紧密关系,一举成为国际运动品牌不可质疑的龙头代理商。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年百丽仅耐克一个品牌的销售额,据称已达到该品牌在中国总销售额的</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1/4</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">,而国内绝大多数运动品牌的全国销售额只是其零头而已。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2005</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年,百丽以赴港上市为前提,对集团组织架构进行了重组;</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2007</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">5</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">月</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">23</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">日在香港高调上市,拿回近百亿现金,目前,百丽正准备拿出</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">25%</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">也就是</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">25</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿现金扩张渠道,充实终端。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">百丽的成功在于坚持</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">一个中心两个基本点</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">,即渠道是核心,女鞋与运动品是其两个基本点。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span></span></p>

chang110 发表于 2007-7-11 16:18:10

<span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">宝元:最有钱的运动品牌代理商</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">作为中国最有钱的运动品牌代理商,宝元背后的庞大势力是台湾宝成集团。目前,宝成是全球最大的运动鞋生产商,控制了全球近</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1/4</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的知名品牌运动鞋的生产,仅东莞和中山的工人就达到</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">12</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万人,每天上百万双贴着耐克、阿迪达斯、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">CONVERSE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等商标的运动鞋从这里发往全球。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">对宝元而言,</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">互动体育</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">任务相对简单:即极力扩张地盘。在</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2008</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年奥运会之前,或直营或收编,能快速收编最好,不行就重金投入直营。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年,宝元以</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿元现金将</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">在昆明地区的经销商收归旗下。而在广州和泉州地区,在暂时无法收编竞争对手的情况下,直接重金切入当地最繁华商圈,快速完成布局。其重结果而不在乎过程的战略行动,立竿见影,将为上市报表提供良好业绩数据。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">领跑:抱团壮大</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
        </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">联合上市</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">即使对于圈内人士来说,领跑也相对陌生。因为没有坚定的逐鹿中原的野心和决心,</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年深圳龙浩、沈阳鹏达、四川劲浪等天南地北的诸侯们不愿放弃自己盘踞多年的地盘,而委身新品牌另起炉灶,成立</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">领跑</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">。领跑的目标很明确,抱团壮大,联合上市,将利益最大化。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">然而事实上领跑的出现也是无奈之举。单做零售,要么被百丽或宝元收购,要么自寻出路,与其坐视吞并,不如相互扶持再立山头。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">整合后的领跑,不仅有难于入侵且不断扩大的地缘优势,年销售额也突破</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">20</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿的规模,后劲十足,加上耐克、阿迪达斯的鼎力支撑,已完全有实力抗衡大风大浪。它与百丽、宝元的斗争,从市场业务层面延伸到资本市场,多家诸侯的整编融合需要时间,三家公司上市前的综合实力比拼及上市时机的把握,将是领跑的挑战和机遇。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span>

chang110 发表于 2007-7-11 16:18:47

<font size="7"><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">&nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">其他品牌:资本救赎</span></font><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/><font size="7">&nbsp; &nbsp;&nbsp; &nbsp; </font></span><font size="7"><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">连同港资的百丽、台资的宝元、内资的领跑等等,渠道与资金双管齐下的上市风潮及并购冲击,对于地方中小诸侯而言,无异于洪水猛兽,杀伤力极强。相比之下,其余的运动品牌也望风而动。无论是广东盛世长运、上海文武体育等地方霸主,还是</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">361</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">度、特步等本土品牌的领头羊,在应对强势竞争压力的同时,等待被收购成了不可逆转的选择。</span></font><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/><font size="7">&nbsp; &nbsp;&nbsp; &nbsp; </font></span><font size="7"><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">☆</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">:在</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年之所以能创造二十多亿的业绩,迅速抛离</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">CONVERSE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">PUMA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等第二集团军,荣登中国市场国际品牌季军宝座,很大一部分原因缘自当初下嫁中国总代理北京动向公司。长久的联姻使北京动向安心把</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">当自己的品牌,毫无顾虑地下决心经营,使整体营运发挥出较高的水平。</span></font><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/><font size="7">&nbsp; &nbsp;&nbsp; &nbsp; </font></span><font size="7"><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">市场推广、商品开发上的竭尽所能,直接推动</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">渠道建设水到渠成,</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年业绩超过</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿元的客户达到</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">12</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">位,而他们</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2007</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年定单超过</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿元,</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">全年业绩超过</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">30</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿大关已不让人惊讶。不过,</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">在渠道建设中与百丽等渠道的关系是以合为贵,合作营造新的生命线。有良好的业绩及成长率支撑,</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">北京动向</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">再创市场奇迹指日可待。</span></font><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span>

chang110 发表于 2007-7-11 16:19:17

<span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">☆</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">安踏:涉足多品牌渠道建设、进行自我救赎。一方面是在国际品牌压迫下,品牌短期内难再上台阶;另一方面传统渠道模式无法融入国际化的大潮;再者在品牌能量及渠道制度等因素制约下,新兴渠道建设上缺乏主动权。基于以上硬伤,安踏选择开辟第二条战线,打通综合品牌渠道。利用富余资金与人脉,在将安踏做深的同时,拓展品牌宽度,当前,安踏的规划已取得阿迪达斯的强力支持,安踏顺利取得其代理资格,迈出了混合双打的第一步。不久,又获得</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的福建市场整编许可,安踏那福建商人特有的灵动触角开始由福建起步向华南、全国延伸。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">此外,</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">361</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">度与特步在</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2008</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年前依然力拼终端,将数以千计的二、三线店铺牢牢地掌握在自己手上。不过这种对传统模式的偏执,很可能导致</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">361</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">度们失去与国际品牌并肩前进的大好机会。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/>&nbsp; &nbsp;&nbsp; &nbsp; </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">资本似乎越来越垂青体育用品公司,经营</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">UMBRO</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的广州白云公司被香港某上市公司收购,不仅领先其它品牌一步提前进入资本市场,而且营销中心将搬迁到最靠近香港的深圳罗湖。而经营曼联、巴萨、米兰等超级俱乐部授权品牌的富堡公司,与白云同属香港天生集团,资金充裕后两线合一,使其品牌、渠道、资本等多方面的威力更好地释放出来,表现出坐二望一(耐克等第一军团,</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等第二军团)的决心,不容小视。相信同为第二军团的</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">PUMA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">REEBOK</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等众多国际品牌,参与奥运角力的决心并不亚于</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">UMBRO</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">,这必然给本土品牌凭添更猛烈的竞争压力。</span>

chang110 发表于 2007-7-11 16:19:37

<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 12pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">欲做体育用品渠道老大</span></b><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt;">
                        </span></b><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">台湾宝成将整合大陆零售店</span></b><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><p></p></span></p><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">&nbsp;&nbsp;</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">欲做体育用品渠道老大</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
        </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">台湾宝成将整合大陆零售店</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/>&nbsp; &nbsp;&nbsp; &nbsp;</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">发表时间</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2007</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">4</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">月</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">25</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">日</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">&nbsp;&nbsp;</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">据台湾媒体报道,台湾宝成集团总裁蔡其瑞与执行总经理蔡乃峰昨天表示,将整合大陆各地零售店,以挑战成为全世界体育用品最大连锁渠道,且不排除未来在香港或上海申请股票上市。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">&nbsp;&nbsp;</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">据台湾《经济日报》报道,宝成集团昨天举行股东常会。身兼宝成子公司裕元工业总经理的蔡乃峰强调,将由裕元转投资建立连锁渠道事业体。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">&nbsp;&nbsp;</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">蔡乃峰强调,宝成发展大中华区连锁渠道,原计划明年底前达到</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1000</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">家,但</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年底就已达到</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1451</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">家,因此目标大幅上修为</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">3000</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">至</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">4000</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">家。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">&nbsp;&nbsp;</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">据报道,宝成将把目前大陆各地的渠道整合为一家专责公司,以</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">胜道(</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">YY Sports</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">)</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">为企业</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">logo</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">,提升品牌知名度。未来会采直营、加盟、并购等方式进行。蔡乃峰说:</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">我要成为运动体育用品界的</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">7-Eleven</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”<br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span>

chang110 发表于 2007-7-11 16:19:53

<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;">&nbsp;&nbsp;</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">蔡乃峰强调,不会发展自有品牌运动鞋,会继续与品牌客户扩大合作。宝成只是在大中华区建立连锁渠道,替品牌客户做鞋、卖鞋。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;">&nbsp;&nbsp;</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">宝成去年体育用品零售批发事业营收达</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;">3.05</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">亿美元且已获利。蔡乃峰说,整合成为一家渠道公司后,营收将会大幅增加,未来不排除申请股票上市,地点则会以香港或上海为考虑对象。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><p></p></span></p><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br clear="all"/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">运动产业的代理商们赶上了中国经济最波澜壮阔的一个上升周期</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">成为了国际金融资本追逐的宠儿</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">.<br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">除了上市圈钱以外,当中部分企业进行渠道运做还有更深层次的意义</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">.</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">拿宝元来说,该公司也是</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NIKE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">全球最大的生产商之一</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">也就是说他们每多卖出一双</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NIKE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">鞋就赚到了三份收益</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">:<br/><br/>1/&nbsp;&nbsp;</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">鞋交易利润</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/>2/ </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">上市股价效益</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/>3/&nbsp;&nbsp;</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">关联公司生产利润</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">其对供应链上下游的控制形成了一条牢固的纽带,把</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NIKE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">在华生意紧紧锁住</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">从侧翼保护了关联公司全球</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NIKE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">生产业务这头肥硕的现金牛</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">. </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">百丽</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">宝元等大代理商目前并不把</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NIKE,ADDI</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等品牌商放在眼里</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">大家玩的已经不再是友好关系,而纯粹是利益与实力的角逐</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">品牌商将逐渐成为他们战略布局中的玩偶</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">.<br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span>
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查看完整版本: 体育用品的渠道暗战