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aanee 发表于 2007-7-10 02:01:56

[分享]《营销管理》

<p class="MsoNormal" align="left" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 18pt; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 22pt; BACKGROUND: yellow; FONT-FAMILY: 宋体; mso-bidi-font-size: 18.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold;">科特勒《营销管理》</span><span lang="EN-US" style="FONT-SIZE: 22pt; FONT-FAMILY: Tahoma; mso-bidi-font-size: 18.0pt; mso-bidi-font-weight: bold; mso-font-kerning: 0pt; mso-bidi-language: TH;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">第一章</span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">市场营销概述</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">第二章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-bidi-font-family: Tahoma;"><font face="">   </font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">企业战略与营销管理</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">第三章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma;"><span style="mso-spacerun: yes;">  </span></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">市场营销环境</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">第四章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma;"><span style="mso-spacerun: yes;">  </span></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">营销信息系统</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">第五章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma;"><span style="mso-spacerun: yes;">  </span></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">消费者购买行为分析</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">第六章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;"><font face="">   </font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">组织市场购买行为分析</span><span lang="EN-US" style="FONT-SIZE: 9pt;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">第七章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;"><font face="">   </font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">市场细分与目标市场</span><span lang="EN-US" style="FONT-SIZE: 9pt;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">第八章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">   </span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">市场竞争分析</span><span lang="EN-US" style="FONT-SIZE: 9pt;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">第九章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-bidi-font-family: Tahoma;"><font face="">   </font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">营销组合与产品策略</span><span lang="EN-US" style="FONT-SIZE: 9pt;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">第十章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;"><font face="">   <span style="mso-spacerun: yes;"> </span></font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">新产品开发</span><span lang="EN-US" style="FONT-SIZE: 9pt;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">第十一章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">   <span style="mso-spacerun: yes;"> </span></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">服务产品与服务营销</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">第十二章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;"><font face="">   <span style="mso-spacerun: yes;"> </span></font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">价格策略</span><span lang="EN-US" style="FONT-SIZE: 9pt;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">第十三章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;"><font face="">   </font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">渠道策略</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">第十四章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">  <span style="mso-spacerun: yes;">  </span></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">中间商与物流管理</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;"><br/>    <p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">第十五章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;"><font face="">  <span style="mso-spacerun: yes;">  </span></font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">整合营销传播</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-language: TH;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">第十六章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; mso-bidi-font-family: Tahoma;"><font face="">  <span style="mso-spacerun: yes;">  </span></font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">销售管理与直复营销</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第十七章</span><span lang="EN-US" style="FONT-SIZE: 9pt;"><font face="">   </font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">电子商务与网络营销</span><span lang="EN-US" style="FONT-SIZE: 9pt;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt;">第十八章</span><span lang="EN-US" style="FONT-SIZE: 9pt; mso-font-kerning: 0pt;"><font face="">   </font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt;">客户关系管理</span><span lang="EN-US" style="FONT-SIZE: 9pt; mso-font-kerning: 0pt;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt;">第十九章</span><span lang="EN-US" style="FONT-SIZE: 9pt; mso-font-kerning: 0pt;"><font face="">   </font></span><span style="FONT-SIZE: 9pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 0pt;">营销策划、营销组织与控制</span><span lang="EN-US" style="FONT-SIZE: 9pt; mso-font-kerning: 0pt;">
<p></p></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">第二十章</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma;">  <span style="mso-spacerun: yes;">  </span></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">全球营销</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: Tahoma;">
<p></p></span></p><p></p><p></p>down758.asp?ID=80732<br/>
[此贴子已经被作者于2007-7-10 2:03:02编辑过]

北客南游 发表于 2007-11-14 13:31:04

很好的书，消化一下～

supergarbage 发表于 2008-1-25 19:25:35

这么好的书没人顶,谢谢lz了.

keithwave 发表于 2008-2-12 12:43:59

不知是几版的谢谢楼主了

yaoshanhai 发表于 2008-2-16 13:07:28

<p>真的很不错哦！！</p><p>寻求汽车销售类的书籍！！！谢谢！！！</p>

hygeia1213 发表于 2008-2-16 21:50:50

谢谢楼主朋友，恰好出差，需要再看一下这本书，非常感谢您的分享！——郝晓晶

julyshine 发表于 2008-3-13 11:43:39

<p>谢谢楼主，虽然以前啃过，还想再啃几遍</p><p></p>

lpclimber 发表于 2008-3-18 11:14:18

看看，谢谢楼主，是第几版的呀？

指间漫步 发表于 2008-4-23 15:18:52

谢谢楼主分享!

wjf122 发表于 2008-4-23 16:54:10

<p>谢谢了</p><p></p>

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