[原创]某空调临促培训手册 5 - 经管焦点 - 栖息谷-管理人的网上家园 - Powered by Discuz! Archiver

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shjyz01-18 发表于 2007-6-12 14:25:59

[原创]某空调临促培训手册 5

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 31.75pt; TEXT-INDENT: -28.1pt; mso-char-indent-count: -2.0; mso-para-margin-left: .35gd;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">六</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black;"><font face="">,</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">志高卖点大收集</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 14pt; COLOR: black;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 26.35pt; mso-char-indent-count: 2.5;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black;"><font face="">6.1</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">品牌卖点</span><span lang="EN-US" style="COLOR: black;"><font face="">: </font></span></b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">空调行业前四强</span><span lang="EN-US" style="COLOR: black;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">一线品牌</span><span lang="EN-US" style="COLOR: black;"><span style="mso-spacerun: yes;"><font face="">  </font></span></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">专业制冷</span><span lang="EN-US" style="COLOR: black;"><font face="">(</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">国内仅有格力和志高两空调生产企业为专业制冷企业</span><span lang="EN-US" style="COLOR: black;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">其余空调生产企业均多元化发展例如</span><span lang="EN-US" style="COLOR: black;"><font face="">TCL</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">不仅生产空调更有生产手机</span><span lang="EN-US" style="COLOR: black;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">彩电</span><span lang="EN-US" style="COLOR: black;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">电脑等</span><span lang="EN-US" style="COLOR: black;"><font face="">) </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">镜画技术全球首创</span><span lang="EN-US" style="COLOR: black;"><span style="mso-spacerun: yes;"><font face="">  </font></span></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">口碑宣传</span><span lang="EN-US" style="COLOR: black;"><font face="">(</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">志高空调少有广告</span><span lang="EN-US" style="COLOR: black;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">其品牌更是建立在消费者口碑宣传的基础知识之上</span><span lang="EN-US" style="COLOR: black;"><font face="">)<p></p></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 25.85pt; mso-char-indent-count: 2.45;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black;"><p><font face=""> </font></p></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black;"><font face="">6.2</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">质量卖点</span><span lang="EN-US" style="COLOR: black;"><font face="">:</font></span></b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">国际知名品牌三菱</span><span lang="EN-US" style="COLOR: black;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日立压缩机</span><span lang="EN-US" style="COLOR: black;"><font face="">(</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">压缩机是空调的心脏</span><span lang="EN-US" style="COLOR: black;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">空调好不好首先取决于压缩机</span><span lang="EN-US" style="COLOR: black;"><font face="">) </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">专业制冷</span><span lang="EN-US" style="COLOR: black;"><font face="">,80%</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">以上的零配件均由自己生产</span><span lang="EN-US" style="COLOR: black;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">同一企业生产出来的零配件组装起来契合度更高</span><span lang="EN-US" style="COLOR: black;"><font face="">,</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">空调整机质量也就更好</span><span lang="EN-US" style="COLOR: black;"><font face="">. </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">广告虽少但却能做成行业四强恰好证明了其质量可靠</span><span lang="EN-US" style="COLOR: black;"><span style="mso-spacerun: yes;"><font face="">  </font></span></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">零配件终身免费维修是对自身产品质量的信任</span><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 25.85pt; mso-char-indent-count: 2.45;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black;"><p><font face=""> </font></p></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black;"><font face="">6.3</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">服务卖点</span><span lang="EN-US" style="COLOR: black;"><font face="">:</font></span></b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">三分空调七分安装</span><span style="COLOR: black;"><font face="">
</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">作为</span><span lang="EN-US" style="COLOR: black;"><font face="">”</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">半成品</span><span lang="EN-US" style="COLOR: black;"><font face="">” </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">良好的售后服务更应成为顾客考虑的因素</span><span lang="EN-US" style="COLOR: black;"><span style="mso-spacerun: yes;"><font face="">  </font></span></span><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">依托</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">“</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">整机三年包修，压缩机六年包修</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">”</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">、</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">“</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">金卡承诺</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">——</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">三年内压缩机出现质量问题，免费更换新机并支付质量监督奖</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face=""> 500 </font></span><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">元</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">”</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">、</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">“</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">零配件终身免费更换</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">”</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">整个空调行业中售后服务最好的企业</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.5pt;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><span style="mso-spacerun: yes;"><font face="">        王全 </font></span></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black; FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">20070305</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">于中南民族大学</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black; mso-bidi-font-size: 10.5pt;"><p></p></span></b></p>

恨少发表于 2007-7-28 19:58:09

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