[原创]某空调临促培训手册 1
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 22pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">志高空调武汉临促培训手册</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 22pt;"><p></p></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 22pt;"><p><font face=""> </font></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">一，空调及我国空调行业简介</span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt;"><font face=""></font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">。</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 27pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">空调，顾名思义即空气调节器，具有调节空气的温度，湿度，及其流动方向的作用。它同冰箱洗衣机等一样同属于白色家电器。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 27pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">我国的空调行业与国外的发达国家相比，虽起步晚，但发展较快。在发展早期就涌现出了春兰，格力等著名的空调品牌，到</span><span lang="EN-US"><font face="">2001</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年前后我国生产空调的企业多达四百家。但它们中的大多数企业因为技术管理等方面的落后，完全依赖于价格竞争以勉强维系生存，导致空调市场竞争激烈而又混乱。在优胜劣汰的市场竞争法则下，到</span><span lang="EN-US"><font face="">2003</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年空调企业由最多时的四百多家减少至六七十家，至</span><span lang="EN-US"><font face="">2005</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年国内著名的空调生产企业仅剩十家左右。也正是在这一年，志高凭借先进的技术管理经验，优质的产品和良好的售后服务使当年的销售量达到</span><span lang="EN-US"><font face="">350</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">万套，一举成为空调行业前四强，晋升为空调行业的一线品牌并成为各大新闻媒体争相报道的焦点！</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 27pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">目前，我国著名的空调品牌主要是：格力，美的，海尔，志高，奥克斯，长虹，</span><span lang="EN-US"><font face="">TCL</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">，格栏仕，春兰，海信，科龙</span><span lang="EN-US"><font face="">(</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">已经被海信收购</span><span lang="EN-US"><font face="">)</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">等</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 63.75pt; mso-char-indent-count: 6.07;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">国外较为著名的空调品牌（在汉销售的）有</span><span lang="EN-US"><font face="">LG</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">（韩国）</span><font face="">
</font><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">三星（韩国）</span><font face="">
</font><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">松下（日本）等</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">二，志高公司相关资料</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 6pt; mso-char-indent-count: .5;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face=""><span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;">2.1</b></font></span><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">志高企业介绍</span></b><span lang="EN-US"><font face="">: </font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">广东志高空调有限公司创建于</span><span lang="EN-US"><font face=""> 1993 </font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年，</span><font face="">
</font><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">总部位于珠江三角洲工业重镇佛山市南海区，</span><font face="">
</font><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">是一家以家用和商用空调研发、生产、销售为主的大型现代化企业集团。</span><font face="">
</font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 26.25pt; mso-char-indent-count: 2.5;"><span lang="EN-US"><font face=""> </font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">十余年的快速稳健发展，志高空调目前已成为营销网络覆盖全球</span><span lang="EN-US"><font face="">100 </font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">多个国家和地区、年产能达</span><span lang="EN-US"><font face="">1000 </font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">万套的全球知名品牌，并奠定了作为国内空调领跑者之一的行业地位。总部拥有两大工业园，占地面积近</span><span lang="EN-US"><font face=""> 300 </font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">万平方米，并在泰国、越南、博茨瓦纳、尼日利亚等国家设有多家合作工厂，为我国空调行业前四强</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">是目前中国最大的民营空调生产基地和出口创汇企业之一。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><span style="mso-spacerun: yes;"></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; mso-bidi-font-size: 10.5pt;"><font face=""><span style="mso-spacerun: yes;"> </span><b style="mso-bidi-font-weight: normal;">2.2</b></font></span><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: '';">志高董事长李兴浩</span></b><span lang="EN-US" style="mso-bidi-font-size: 10.5pt;"><span style="mso-spacerun: yes;"><font face=""> </font></span></span><span style="FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">李兴浩，广东省佛山人，中共党员，工商管理</span><span lang="EN-US" style="FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">MBA</font></span><span style="FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">。</span><span lang="EN-US" style="FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">1982</font></span><span style="FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年</span><span lang="EN-US" style="FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">3</font></span><span style="FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">月开始从商办厂，先后创办工厂、公司、企业数十家，涉及纺织、制衣、塑料、五金、电子、医疗设备、制冷维修工程等领域，</span><span lang="EN-US" style="FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">1989</font></span><span style="FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年创建广东兴隆制冷工程维修中心，</span><span lang="EN-US" style="FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">1993</font></span><span style="FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">年创办志高空调，任志高空调董事长。</span><span lang="EN-US" style="FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.5pt;"><span style="FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">李懂的创业精神可谓是十分值得我们去认真学习的，但我们要学习却不仅仅只是他的创业精神。李董做为一个商人他身上有着更值得我们学习的地方，那就是他为人处事经商讲求诚信的高贵品质。（现在在百度上输入“李兴浩</span><span style="FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><font face="">
</font></span><span style="FONT-FAMILY: 宋体; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥;">诚信”瞬间便可以搜索到上万条的网页“白条融资传奇”更是被业界广为传送。）</span><span lang="EN-US" style="FONT-FAMILY: ˎ̥; LETTER-SPACING: 0.85pt; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.9pt; mso-char-indent-count: .49;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><p><font face=""> </font></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 5.9pt; mso-char-indent-count: .49;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="">2.3</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">企业文华理念</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 10.5pt; mso-char-indent-count: 1.0;"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face=""> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">企业宗旨：振兴民族工业</span><font face="">
</font><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">造世界上最好的空调</span><span lang="EN-US"><font face="">
</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 10.5pt; mso-char-indent-count: 1.0;"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face=""> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">企业品牌定位：全球家庭新选择</span><span lang="EN-US"><font face="">
</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><font face=""><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">志高品牌广告语：世界品质</span><font face="">
</font><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">志高创造</span><span lang="EN-US"><font face="">
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