lipeishu 发表于 2007-5-16 09:53:55

[讨论]央视广告--我定规则我就赢讨论感悟

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">最近,我在看中央电视台体育频道里的体育节目时,经常会看到一则</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“XX</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">龙男装</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的电视广告,该电视广告主要是讲一个男人打高尔夫球,最后用打台球的姿势将高尔夫球击进球洞,还配上了广告语</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">我定规则我就赢!</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: ''; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">。</span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">仅仅从体育竞技比赛来看,不可能由某一个人来定“规则”,某一个人如果能定下“规则”、并让竞技对手遵守的话,这个人一定是独裁者、霸权者!所以</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;">从体育道德和体育规则去看待这个问题好像存在误导大家的嫌疑。其实从哲学的角度讲任何事物都存在两面性,我们不妨换一个角度思考一下,可能会有意外的收获。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana;"></span><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><p><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">当今社会竞争异常激烈,各行各业都在推陈出新<span lang="EN-US">—</span>更改规则,大到国家的政策,商业的竞争模式,小到个人言语谈吐,琐碎小事,</span><span style="FONT-SIZE: 10.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">只有新事物才能获得更大的价值,而旧事物往往被很多人所知晓,因此也没有太多的价值获得。</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">我们必须转变观念,原有的观念随时会束缚我们的脚步,阻止我们的发展,所以我们要主动出击树立自己的个人品牌和打造组织的运营模式,才能在激烈的竞争中立于不败之地。</span></p></span></p><span lang="EN-US" style="LINE-HEIGHT: 150%; mso-bidi-font-size: 10.5pt;"><p><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">未来社会的成功者<span lang="EN-US">,</span>是那种以消费刺激生产<span lang="EN-US">,</span>以速度争取时间<span lang="EN-US">,</span>以的时间争取知识<span lang="EN-US">,</span>以知识争取财富<span lang="EN-US">,</span>又以财富改善生活<span lang="EN-US">,</span>我定规则我就赢<span lang="EN-US">,</span>就是成功的短路径<span lang="EN-US"><p></p></span></span></p></span></p></span>

dqsvictor 发表于 2007-5-16 10:22:15

<p>这是一种组织经营的境界,理念.</p><p>但实现这一步的可能性,需要实力,需要积累.</p><p>&nbsp;</p>

xq8001 发表于 2007-5-17 09:25:57

<p>广告创意说的是“一流企业定标准”的概念,但是表达起来有些晦涩,也没有传递出给消费者的利益点,有点不知所云的感觉。</p>

lipeishu 发表于 2007-5-17 10:00:34

<p>三楼说得有道理,他是想表达“一流的企业定标准”,很好的广告创意,但是大部分人没能够理解透彻。反而起到相反的作用。</p>

baozhiguo 发表于 2007-5-17 11:14:08

是否也在暗示央视的地位,突显出其特殊地位,例如最近有地方电视台组成联合体联合购买电视播放权

蓝色阳光 发表于 2007-5-17 11:24:32

制定规则都是利已的,要不怎么都想去定规则呢!

redbar 发表于 2007-5-17 12:47:35

<p>定下了规则,也要有人陪你玩才行啊?人人都去定规则,谁来玩游戏呢?</p><p>关键是制定规则的目的及效果</p>

twtuuu 发表于 2007-5-17 13:00:22

谁都想定规则,但是规则不是每个人都能定的,首先你的能力必须得到大多数人的认可,其次你所定的规则需要合理有人来遵照执行,那样的话主动权才会掌握在你的手中.,

vipgao 发表于 2007-5-17 14:22:19

一个行业的规则被确定下来,要么你跟着别人的规则走,要么你一切从零开始 ,另起一套标准!~

sleep 发表于 2007-5-17 14:25:58

行业的规则讲究的是公平性、合理性和效率性,只有这样相关的企业和公司才会遵守啊
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