[推荐][原创]浮华背后——中国娱乐营销市场调查报告
<p style="BACKGROUND: #f9fcfe; WORD-BREAK: break-all; LINE-HEIGHT: 160%;"><font face="宋体"><b><span style="FONT-SIZE: 20pt; COLOR: black; LINE-HEIGHT: 160%; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-font-kerning: 18.0pt; mso-bidi-font-family: '';">浮华背后——中国娱乐营销市场调查报告</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; LINE-HEIGHT: 160%; FONT-FAMILY: "";"><p></p></span></b></font></p><p style="BACKGROUND: #f9fcfe; WORD-BREAK: break-all; TEXT-INDENT: 24pt; LINE-HEIGHT: 160%;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; LINE-HEIGHT: 160%; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';"><font face="宋体">中国娱乐营销网</font></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; LINE-HEIGHT: 160%; FONT-FAMILY: "";"> wwww.cnemkt.com<span style="mso-spacerun: yes;"> </span></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; LINE-HEIGHT: 160%; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';"><font face="宋体">执笔</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; LINE-HEIGHT: 160%; FONT-FAMILY: "";"></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; LINE-HEIGHT: 160%; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';"><font face="宋体">李知娟</font></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; LINE-HEIGHT: 160%; FONT-FAMILY: "";">
<personname wst="on">lizhj@cnemkt.com</personname><p></p></span></b></p><p style="BACKGROUND: #f9fcfe; TEXT-INDENT: 24pt;"><font face="宋体"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';">缘起：</span></b><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';">春的脚步</span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";"><p></p></span></font></p><p style="BACKGROUND: #f9fcfe; TEXT-INDENT: 24pt;"><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';"><font face="宋体">在传统营销的边际效用递减的今天，娱乐营销无疑为诸多品牌崭露头角带来了新的希望。</font></span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";">2005</span><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';"><font face="宋体">年蒙牛的迅速走红，烧红了整个</font></span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";">2006</span><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';"><font face="宋体">年的天空。那曾经炫耀一时的</font></span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";">“</span><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';"><font face="宋体">标王</font></span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";">”</span><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';"><font face="宋体">时代，被娱乐营销的大旗重新鼓起，且颇有欲罢不能之势，于是所有的娱乐营销、文化营销者都开始呼吁：</font></span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";">2006</span><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';"><font face="宋体">年我们正式进入了娱乐至死的时代。但事实的真相如何呢？中国娱乐营销网发起了一场为期</font></span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";">3</span><font face="宋体"><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';">个月的调查，来揭示浮华背后的真相。（详细内容可登陆</span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><a href="http://www.cnemkt.com/">www.cnemkt.com</a></span></font><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";">
</span><font face="宋体"><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';">查看，或点击</span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><a href="http://money.163.com/07/0417/09/3C97PJJG002524TH.html">http://money.163.com/07/0417/09/3C97PJJG002524TH.html</a></span></font><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";">
</span><font face="宋体"><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';">）</span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";"><p></p></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">精彩目录先赌为快：</span></p><p style="BACKGROUND: #f9fcfe;"><strong><span style="FONT-SIZE: 13.5pt; BACKGROUND: #d9d9d9; COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-shading: white; mso-pattern: gray-15 auto;">上篇：风云激荡，热情的沙漠</span></strong><span lang="EN-US" style="FONT-SIZE: 11.5pt; BACKGROUND: #d9d9d9; COLOR: black; FONT-FAMILY: ""; mso-shading: white; mso-pattern: gray-15 auto;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">一、给舶来品一个中国解释</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">二、我是冠军</span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">三、营销有道</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 13.5pt; BACKGROUND: #d9d9d9; COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-shading: white; mso-pattern: gray-15 auto;">下篇：需求和供应，其实你不懂我的心</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 13.5pt; BACKGROUND: #d9d9d9; COLOR: red; mso-shading: white; mso-pattern: gray-15 auto;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 23.25pt; TEXT-INDENT: -23.25pt; mso-list: l0 level1 lfo1; tab-stops: list 23.25pt;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; mso-bidi-font-family: 宋体;"><span style="mso-list: Ignore;"><font face="">一、<span style="FONT: 7pt "";"> </span></font></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">娱乐营销供应方：一厢情愿</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 23.25pt; TEXT-INDENT: -23.25pt; mso-list: l0 level1 lfo1; tab-stops: list 23.25pt;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; mso-bidi-font-family: 宋体;"><span style="mso-list: Ignore;"><font face="">二、<span style="FONT: 7pt "";"> </span></font></span></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">娱乐营销需求方：徘徊在</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><font face="">“</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">娱</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><font face="">”</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">门之外</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><p></p></span></b></p><p style="BACKGROUND: #f9fcfe;"><font face="宋体"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; BACKGROUND: #d9d9d9; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: ''; mso-shading: white; mso-pattern: gray-15 auto;">小结：浮华背后，痛并快乐着</span></b><span lang="EN-US" style="FONT-SIZE: 11.5pt; BACKGROUND: #d9d9d9; COLOR: black; FONT-FAMILY: ""; mso-shading: white; mso-pattern: gray-15 auto;"><p></p></span></font></p><p style="BACKGROUND: #f9fcfe; TEXT-INDENT: 24pt;"><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';"><font face="宋体">……不是所有的曝光都是有益的，娱乐营销服务提供商还需要考虑到娱乐产品的风格是否符合品牌的形象，尽可能地避免那些对产品和品牌的负面影响，来解决</font></span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";">“</span><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';"><font face="宋体">开好车的都是好人吗？</font></span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";">”</span><font face="宋体"><span style="FONT-SIZE: 11.5pt; COLOR: black; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: '';">的另类偏颇。</span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: "";"><p></p></span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><p><font face=""> </font></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">小链接：关于娱乐营销网</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><a href="http://www.cnemkt.com/"><font face="">www.cnemkt.com</font></a></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">（</span></b><span style="FONT-SIZE: 11.5pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">为营销插上娱乐的翅膀）</span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><p><font face=""> </font></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.75pt; mso-char-indent-count: 2.5;"><span style="FONT-SIZE: 11.5pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">中国娱乐营销网（</span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: #333333;"><font face="">www.cnemkt.com</font></span><span style="FONT-SIZE: 11.5pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">）由北京林顿国际艺术有限公司建立并运营，于</span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: #333333;"><font face="">2006</font></span><span style="FONT-SIZE: 11.5pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年</span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: #333333;"><font face="">12</font></span><span style="FONT-SIZE: 11.5pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">月开通。网站以传播国际、国内娱乐营销最新动态、经典理念、方法和案例为己任，秉承<b style="mso-bidi-font-weight: normal;">“为营销插上娱乐的翅膀”</b>之宗旨，致力于打造国内最专业的娱乐营销资讯平台。</span><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: #333333;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.75pt; mso-char-indent-count: 2.5;"><span style="FONT-SIZE: 11.5pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">作为专业娱乐营销资讯平台，中国娱乐营销网将推动企业界与娱乐界的信息沟通，“娱乐营销机会”频道推介的娱乐媒体产品，将为企业选择娱乐营销载体提供更多选择。</span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11.5pt; COLOR: black;"><p></p></span></b></p> <p>坚决请求版主枪毙他，浪费时间！广告！</p><p></p>
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