Superhawk
发表于 2007-7-8 20:36:50
就跟商场商品打折一样嘛～～～
阿不
发表于 2007-7-9 09:41:26
<p>这个问题可能我来回答更专业一些</p><p>移动这样做的原因和目的应该是：</p><p> 1。通过分月送话费，延长用户在网时限，降低离网率</p><p> 2。维系客户的一种手段和方法</p><p> 3。竞争的需要（主要可能还是针对联通）</p><p> 4。如果系统自动分月赠送的话，这部分话费不会计入收入也不会计入成本的。</p><p> 5。其它我不知道的原因 呵呵。。</p>
haifener
发表于 2007-7-9 23:54:32
<p>一般来讲两个目的：</p><p>一是吸引新用户，虽然购卡时优惠给了用户，但绝大多数人都会进行二次充值吧，以后的话费……</p><p>二是保有老客户，一般来讲，是是分月返还的专有帐户的，用户可能会想：“我专有帐户还有话费未释放完呢”，这样增加了客户离网的门槛，降低了离网率。</p>
美家美客
发表于 2007-7-10 00:40:42
<p>一种促销手段,</p><p>有必要大题小做吗?</p>
hack1
发表于 2007-7-19 19:45:57
<table class="MsoTableGrid" cellspacing="0" cellpadding="0" border="1" style="BORDER-RIGHT: medium none; BORDER-TOP: medium none; BORDER-LEFT: medium none; BORDER-BOTTOM: medium none; BORDER-COLLAPSE: collapse; mso-border-alt: solid windowtext .5pt; mso-yfti-tbllook: 480; mso-padding-alt: 0pt 5.4pt 0pt 5.4pt; mso-border-insideh: .5pt solid windowtext; mso-border-insidev: .5pt solid windowtext;"><tbody><tr style="HEIGHT: 67.3pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;"><td valign="top" width="91" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0pt; BORDER-LEFT: windowtext 1pt solid; WIDTH: 68.4pt; PADDING-TOP: 0pt; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 67.3pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt;"><p class="MsoNormal" style="MARGIN: 0pt;"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">存</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">150<p></p></font></span></p><p class="MsoNormal" style="MARGIN: 0pt;"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">送</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">150<p></p></font></span></p></td><td valign="top" width="96" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0pt; BORDER-LEFT: #ece9d8; WIDTH: 72pt; PADDING-TOP: 0pt; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 67.3pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt;"><p class="MsoNormal" style="MARGIN: 0pt;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">150</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元预存押金</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><p></p></span></p></td><td valign="top" width="120" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0pt; BORDER-LEFT: #ece9d8; WIDTH: 90pt; PADDING-TOP: 0pt; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 67.3pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt;"><p class="MsoNormal" style="MARGIN: 0pt;"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">赠送</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">150</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元礼品或超市购物卡</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><p></p></span></p></td><td valign="top" width="204" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: windowtext 1pt solid; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0pt; BORDER-LEFT: #ece9d8; WIDTH: 153pt; PADDING-TOP: 0pt; BORDER-BOTTOM: windowtext 1pt solid; HEIGHT: 67.3pt; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt;"><p class="MsoNormal" style="MARGIN: 0pt;"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">办理当月起划拨</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">5</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">个月，每月划拨</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">30</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元：</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">20</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元为</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">GPRS</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">最低消费，</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">10</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元预存款可冲抵任何费用</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><p></p></span></p></td></tr><tr style="mso-yfti-irow: 1; mso-yfti-lastrow: yes;"><td valign="top" width="91" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0pt; BORDER-LEFT: windowtext 1pt solid; WIDTH: 68.4pt; PADDING-TOP: 0pt; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p class="MsoNormal" style="MARGIN: 0pt;"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">存</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">120<p></p></font></span></p><p class="MsoNormal" style="MARGIN: 0pt;"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">送</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">120<p></p></font></span></p></td><td valign="top" width="96" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0pt; BORDER-LEFT: #ece9d8; WIDTH: 72pt; PADDING-TOP: 0pt; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p class="MsoNormal" style="MARGIN: 0pt;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">75</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元预存押金</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">+45</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元新业务费用（彩铃包或新闻早晚报包或来电提醒包</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><p></p></span></p></td><td valign="top" width="120" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0pt; BORDER-LEFT: #ece9d8; WIDTH: 90pt; PADDING-TOP: 0pt; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p class="MsoNormal" style="MARGIN: 0pt;"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">赠送</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">120</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元礼品或超市购物卡</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><p></p></span></p></td><td valign="top" width="204" style="BORDER-RIGHT: windowtext 1pt solid; PADDING-RIGHT: 5.4pt; BORDER-TOP: #ece9d8; PADDING-LEFT: 5.4pt; PADDING-BOTTOM: 0pt; BORDER-LEFT: #ece9d8; WIDTH: 153pt; PADDING-TOP: 0pt; BORDER-BOTTOM: windowtext 1pt solid; BACKGROUND-COLOR: transparent; mso-border-alt: solid windowtext .5pt; mso-border-left-alt: solid windowtext .5pt; mso-border-top-alt: solid windowtext .5pt;"><p class="MsoNormal" style="MARGIN: 0pt;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">75</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元：办理当月起划拨</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">3</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">个月，每月划拨</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">25</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元，划拨期内每月</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">25</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元短信（点对点）最低消费，</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0pt;"><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">45</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">元新业务费：</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">9</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">个月彩铃或</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">15</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">个月新闻早晚报或</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><font face="">15</font></span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-ascii-font-family: '';">个月来电提醒功能。</span><span lang="EN-US" style="FONT-SIZE: 10.5pt;"><p></p></span></p></td></tr></tbody></table>分析一下这个，就知道了
aries76
发表于 2007-7-20 10:42:19
<p>我只是知道，移动这样都肯，可见其利润之高！暴利！！！！</p>
wx1987
发表于 2007-7-23 18:34:37
<p>这是难以讨论的哟</p><p>这样做虽然对我们大家有好处</p><p>但是对移动的好处更加大</p><p>联通好想也是差不多的呵</p>
3969
发表于 2007-7-26 19:18:23
<p>4楼的分析!强!就这一个字!</p>