[讨论][原创]关于2007中国管理创新挑战赛
<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.3pt; LINE-HEIGHT: 20pt; TEXT-ALIGN: left; mso-char-indent-count: 1.69; tab-stops: 27.0pt 72.0pt; mso-pagination: widow-orphan;"><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">本人为在校学生，本是网络工程专业不过貌似兴趣在市场营销和管理多点，平时看到内容相关的东东就链接个不停，也因此结缘栖息谷，这次报名参加了<span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: Arial; mso-fareast-font-family: 宋体; mso-bidi-language: AR-SA; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN;">2007</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial; mso-bidi-language: AR-SA; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN;">中国管理创新挑战赛</span>的活动希望论坛里的众位高人指点一下，推荐一下如下职称相关必读的书；总经理（</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><font face="">CEO</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">）、</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.3pt; LINE-HEIGHT: 20pt; TEXT-ALIGN: left; mso-char-indent-count: 1.69; tab-stops: 27.0pt 72.0pt; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"> </span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">生产经理（</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><font face="">COO</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">）、</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.3pt; LINE-HEIGHT: 20pt; TEXT-ALIGN: left; mso-char-indent-count: 1.69; tab-stops: 27.0pt 72.0pt; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"> </span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">营销经理（</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><font face="">CMO</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">）、</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.3pt; LINE-HEIGHT: 20pt; TEXT-ALIGN: left; mso-char-indent-count: 1.69; tab-stops: 27.0pt 72.0pt; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"> </span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">财务经理（</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><font face="">CFO</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">）、</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.3pt; LINE-HEIGHT: 20pt; TEXT-ALIGN: left; mso-char-indent-count: 1.69; tab-stops: 27.0pt 72.0pt; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"> </span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">人力资源经理（</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><font face="">CHO</font></span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;">）</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"><p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.3pt; LINE-HEIGHT: 20pt; TEXT-ALIGN: left; mso-char-indent-count: 1.69; tab-stops: 27.0pt 72.0pt; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt;"> <p></p></span></p> <p><table cellspacing="0" cellpadding="0"><tbody><tr><td width="100%"><b>2007中国管理创新挑战赛(BizSim2007)详细介绍</b><br/></td><td></td></tr></tbody></table></p><div><!--Element not supported - Type: 8 Name: #comment--><!--Element not supported - Type: 8 Name: #comment--><!--Element not supported - Type: 8 Name: #comment--></div><hr class="hrseparator" size="1"/><p><table class="postbody"><tbody><tr><td><!--Element not supported - Type: 8 Name: #comment--><!--Element not supported - Type: 8 Name: #comment--><span style="WIDTH: 100%; HEIGHT: 150px;"><br/><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.3pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 1.69; tab-stops: 27.0pt 72.0pt;"><font color="#000000"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">为了推进创新型国家建设进程，培育创新型企业，提高青年创新管理能力。国家科技部科技日报社联合北京大学光华管理学院在原有的传统赛事——“中国管理竞争大赛”的基础上，主办</span><span style="FONT-SIZE: 12pt;"><font face="">2007</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年中国管理创新挑战赛，本次大赛由科技部、教育部等部委领导担任组委会成员，国内著名高校、知名企业及中央各大媒体都将全力合作。现邀请贵校成为本次大赛的协办高校，敬请参与。</span><span style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoBodyText" style="MARGIN: 0cm 0cm 6pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt;"><a name="_第三部分_行业与市场分析"></a><a name="_第四部分_市场推广策略"></a><font color="#000000"><span style="FONT-SIZE: 12pt;">2007</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">中国管理创新挑战赛拟邀请大陆、台湾和港澳地区的所有高校的青年学生<a name="OLE_LINK1">（包括本专科生、研究生、</a></span><span style="mso-bookmark: OLE_LINK1;"><span style="FONT-SIZE: 12pt;">MBA</span></span><span style="mso-bookmark: OLE_LINK1;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">和</span></span><span style="mso-bookmark: OLE_LINK1;"><span style="FONT-SIZE: 12pt;">EMBA</span></span><span style="mso-bookmark: OLE_LINK1;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">）以及社会上所有对创新管理关注的人员</span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">参加。大赛包括“商海竞逐”、“巅峰论剑”、“央视对决”三个阶段。</span><span style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoBodyText" style="MARGIN: 0cm 0cm 6pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt;"><font color="#000000"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">大赛“商海竞逐”</span><span style="FONT-SIZE: 12pt;"></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">依靠互联网竞争模拟平台进行，获胜进入决赛的队伍进入“巅峰论剑”阶段，在实地接受著名教授和企业家的系统培训。在“央视对决”阶段，将从“巅峰论剑”优胜队伍中选拔选手参与中央电视台连续四期的“中国管理创新挑战赛”特别节目，在每期节目中，选手通过管理实践较量脱颖而出获得大赛指定知名企业提供的高级职位或者实习机会。</span><span style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoBodyText" style="MARGIN: 0cm 0cm 6pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt;"><font color="#000000"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">大赛将邀请两岸三地的观众广泛参与。由科技部领导、</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">全国顶尖</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">教授和企业家组成的大赛评委会权衡团队虚拟公司经营竞争模拟成绩和选手在电视节目中的表现决定最终获胜者，优胜选手将得到由比赛组委会提供的奖学金，部分优胜选手还将获得被推荐进入国内顶尖商学院进行学习的机会。</span><span style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoBodyText" style="MARGIN: 0cm 0cm 6pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt;"><font color="#000000"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">比赛以参赛队伍形式进行，参赛选手每</span><span style="FONT-SIZE: 12pt;">5</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">人组成一个参赛队，虚拟一家公司的不同职位，其中至少有一名女性。每队中</span><span style="FONT-SIZE: 12pt;">5</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">名选手分别代表该公司的总经理（</span><span style="FONT-SIZE: 12pt;">CEO</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">）、生产经理（</span><span style="FONT-SIZE: 12pt;">COO</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">）、营销经理（</span><span style="FONT-SIZE: 12pt;">CMO</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">）、财务经理（</span><span style="FONT-SIZE: 12pt;">CFO</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">）、人力资源经理（</span><span style="FONT-SIZE: 12pt;">CHO</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">）。</span><span style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoBodyText" style="MARGIN: 0cm 0cm 6pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt;"><font color="#000000"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">每</span><span style="FONT-SIZE: 12pt;">16</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">家虚拟公司组成一个虚拟市场，该市场内各公司根据模拟的市场环境，确定本企业的经营状况，评估企业的经营业绩，分别对各自的生产、营销、财务、人力资源以及经营策略，逐期做出决策，每场比赛为</span><span style="FONT-SIZE: 12pt;">16</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">～</span><span style="FONT-SIZE: 12pt;">17</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">期模拟决策，全部决策结束后，各公司按综合得分高低排序。</span><span style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoBodyText" style="MARGIN: 0cm 0cm 6pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 20pt;"><font color="#000000"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">每名参赛选手报名费为</span><span style="FONT-SIZE: 12pt;">20</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">元，每队合计</span><span style="FONT-SIZE: 12pt;">100</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">元，由该参赛队</span><span style="FONT-SIZE: 12pt;">CEO</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">统一在比赛网站上交纳本队的报名费。</span><span style="FONT-SIZE: 12pt;"><p></p></span></font></p><p class="MsoBodyText" style="MARGIN: 0cm 0cm 6pt; TEXT-INDENT: 17.25pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 1.5;"><font color="#000000"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">“中国管理创新挑战赛”</span><span style="FONT-SIZE: 12pt;">
</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial;">整个活动历时半年，将是一次展示中国青年竞争力和实践素质的盛会。</span><span style="FONT-SIZE: 12pt;"><p></p></span></font></p></span></td></tr></tbody></table></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 18pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -18pt; LINE-HEIGHT: 120%; tab-stops: list 18.0pt 27.0pt left 36.0pt; mso-list: l0 level2 lfo1;"></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 18pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 120%; tab-stops: list 27.0pt left 36.0pt;"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 120%;"><p>大赛网址链接 <a href="http://www.coolyes.com/bizsim/intro.jsp">http://www.coolyes.com/bizsim/intro.jsp</a></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 18pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 120%; tab-stops: list 27.0pt left 36.0pt;"></p>
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