[分享]麦当劳选址的五项标准
<p class="MsoNormal" align="center" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 45pt; TEXT-ALIGN: center; mso-pagination: widow-orphan; mso-outline-level: 2;"><b><span style="FONT-SIZE: 18pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 18.0pt; mso-bidi-font-family: 宋体;">麦当劳选址的五项标准</span></b></p><span style="FONT-SIZE: 18pt; COLOR: black; FONT-FAMILY: 宋体; mso-font-kerning: 18.0pt; mso-bidi-font-family: 宋体;"><p class="MsoNormal" align="left" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><font size="3"><strong><span>1.针对目标消费群</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></strong></font></p><p class="MsoNormal" align="left" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font size="3">麦当劳的目标消费群是年轻人、儿童和家庭成员。所以在布点上，一是选择人潮涌动的地方，如在和平路、南京路、天津站等交通集散点周边设点；二是在年轻人和儿童经常光顾的地方布点，比如在天津乐园附近设点，方便儿童就餐；在新安广场开设店中店，吸引逛商场的年轻人就餐。<span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" align="left" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><strong><font size="3"><span>2.着眼于今天和明天</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></font></strong></p><p class="MsoNormal" align="left" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font size="3">麦当劳布点的一大原则，是一定二十年不变。所以对每个点的开与否，都通过三个月到六个月的考察，再作决策评估。重点考察是否与城市规划发展相符合，是否会出现市政动迁和周围人口动迁，是否会进入城市规划中的红线范围。进入红线的，坚决不碰；老化的商圈，坚决不设点。有发展前途的商街和商圈、新辟的学院区、住宅区，是布点考虑的地区。纯住宅区则往往不设点，因为纯住宅区居民消费的时间有限。<span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" align="left" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><strong><font size="3"><span>3.讲究醒目</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></font></strong></p><p class="MsoNormal" align="left" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font size="3">麦当劳布点都选择在一楼的店堂，透过落地玻璃橱窗，让路人感知麦当劳的餐饮文化氛围，体现其经营宗旨<span lang="EN-US">———</span>方便、安全、物有所值。由于布点醒目，便于顾客寻找，也吸引人。<span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" align="left" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><strong><font size="3"><span>4.不急于求成</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></font></strong></p><p class="MsoNormal" align="left" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font size="3">黄金地段黄金市口，业主往往要价很高。当要价超过投资的心理价位时，麦当劳不急于求成，而是先发展其他地方的布点。通过别的网点的成功，让<span lang="EN-US">“</span>高价<span lang="EN-US">”</span>路段的房产业主感到麦当劳的引进，有助于提高自己的身价，于是再谈价格，重新布点。<span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" align="left" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><strong><font size="3"><span>5.优势互动</span><span lang="EN-US" style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><p></p></span></font></strong></p><p class="MsoNormal" align="left" style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 22.5pt; LINE-HEIGHT: 18pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;"><span style="COLOR: black; FONT-FAMILY: 宋体; LETTER-SPACING: 0.75pt; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><font size="3">麦当劳开<span lang="EN-US">“</span>店中店<span lang="EN-US">”</span>选择的<span lang="EN-US">“</span>东家<span lang="EN-US">”</span>，不少是牌誉较高的，如新安广场、津汇广场等。知名百货店为麦当劳带来客源，麦当劳又吸引年轻人逛商店，起到优势互补的作用。</font></span></p></span> <font face="幼圆" size="6">还真得是,值得借鉴!</font> 只要是对家人有用,哪就是我的荣幸. <p>选址原则不是通用的，如果是便利店类型的超市，就要选择居民区；如果是标超，就要选商业区</p>
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