小鞋带 发表于 2007-4-9 10:33:54

[营销故事]讲故事，学营销

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"><font size="3"><strong>“上帝”也要推销自己</strong></font></span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">
                                <br/></font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">　　</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><br/></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">　　</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><br/></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">顾客是上帝，但上帝也要学会推销自己，这是一个</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">70</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">多岁、容貌优雅的女士，在许多年以前教我的。她脸上只有两种表情，快乐或是非常快乐。</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">
                                <br/></font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">　　</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><br/></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">有一天晚上，在人际关系的课堂上，我正和学生讨论到店员使他们受气的情形。我们举了很多例子，有些店员对顾客根本不理不睬，有的则态度恶劣，没有礼貌。</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">
                                <br/></font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">　　</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><br/></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">最后轮到这位女士发言，她说：“我并不责怪这些可怜的店员，有时顾客对他们也很不客气。我常常享受他们最亲切的服务，他们都对我很好，我有一套方法。”</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">
                                <br/></font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">　　</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><br/></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">于是，她告诉我们她的方法：“我走到店员前面，向她微笑着说：‘你可以帮我忙吗？’我几乎从来没有被拒绝过。”</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">
                                <br/></font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">　　</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><br/></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">有谁忍心拒绝一位笑脸迎人可爱的小妇人的请求呢？</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">
                                <br/></font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">　　</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><br/></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">点评：</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">21</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">世纪的营销是双向式的，即买者和卖者的相互沟通日趋重要。我们在强调</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">“</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">顾客是上帝</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">”</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">的同时，作为顾客的我们是否也应具备基本的推销</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">“</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">上帝</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><font face="">”</font></span><span style="FONT-SIZE: 9pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">的方法呢？</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: black;"><p></p></span></p>

mls2009 发表于 2007-4-13 11:24:23

非常棒的一点启示,受益了:)

chianng 发表于 2007-4-13 14:57:43

有时在用了，但有的的确让人生气！好观点谢谢了！
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