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In 2003, Metro Jinjiang Cash & Carry CO., LTD and Business School, Wuhan
University cooperated together on “Metro & Wuhan University 2003 Summer Inter
nship Project”. During the two month internship, we were much impressed with
the motivation, spirits and attitudes of the interns. They also made very impr
essing reports of project outcomes to Metro and Wuhan University on Sep 13th,
2003. Two interns were invited to attend 2003 Metro China Strategy Conference
on Sep 23rd, 2003, on which they made wonderful presentations on behalf of the
internship team. At the end of the internship, we successfully employed 4 int
erns as management trainees. Now Metro & Wuhan University 2004 Summer Internsh
ip Project is coming. The details about the project are as follows.
Metro & Wuhan University 2004 Summer Internship Project
Target
1. Provide a real-life work experience for the students who can provide recomm
endations for Metro
2. Establish talent pool for Metro future Management
3. Develop close ties with the University for mutual benefits
Quantity
15 – 20 students
Time
2004 / 07 / 05 —— 2004 / 08 / 27 ( 8 weeks )
Location
5 stores of Metro BU Central ——
Wuhan Qiaokou Store, Wuhan Hongshan Store, Chongqing Nanan Store,
Chengdu Qingyang Store & Changsha Kaifu Store
Job Scope
We have developed following topics for reference. The candidates are not restr
ained to study on these topics, and they can choose their interested topics du
ring internship like logistics, buying etc.
Project 1 How to Improve Staff Self Motivation?
Background
A motivated employee is enthusiastic, patient and considerate in front of cust
omers, which gives customers positive feeling, and in return positive impact t
o company image. This is especially important to service companies like Metro.
Therefore, we need to set up identification system to single out those who te
nd to be self motivated, and develop proper training program for current staff
to improve their self motivation. The candidates are expected to make workabl
e suggestions on employment and training system.
Proposal schedule
Choose specific positions and work as general employees to feel what pressure
and challenges employees are faced with in their daily work.
Period: 2 weeks
Identify the scope of self motivation
Period: 1 week
Identify the key issues that cause different levels of self motivation through
interviews, etc
Design workable plans with proposals for stores to improve
Period: 2 weeks
Put them into practice and follow up the execution
Period: 2 weeks
Summarize the result of the project and make presentation
Period: 1 week
Mentor
Store HR Manager
Store Manager
BU HR & Training Manager
Project 2 How to Improve the effectiveness of telemarketing?
Background
Based on Metro’s sound customer data information Metro will utilize the custo
mer data to make phone call to achieve its specific targets, e.g., encourage n
on buying customer to purchase in Metro or share the customers with product in
formation before the festivals. We expect the candidates to study on whether t
elemarketing is effective when persuading customers to buy in Metro before fes
tivals, to what segmentation telemarketing is most effective, how to develop a
set of workable forms to evaluate the effectiveness of telemarketing, and how
to optimize the callers’ workflow to improve the effectiveness of telemarket
ing.
Proposal schedule
Participate into current telemarketing activity to understand more of its purp
ose and get familiar with existed evaluation system
Period: 2 weeks
Identify key factors that promote active customers into buying customers throu
gh telemarketing, e.g. customers’ concerns, caller’s skills, etc
Period: 2 weeks
Examine the key factors with store and focus the discussion on key factors
Design workable plan aligned with key factors
Period: 1 week
Execute the action plan and develop a set of forms to evaluate the performance
of telemarketing
Period: 2 weeks
Summarize the project and make presentations
Period: 1 week
Mentor
Customer Marketing Manager
Store Manager
BU Customer Marketing Manager
Project 3 How to Improve Import Article Sales?
Background
Import articles can help to better satisfy the needs of Metro’s professional
customers, which distinguish Metro from its competitors to a great extent. The
candidates can analyze the advantages and disadvantages of Metro’s import ar
ticles, who are our target customers, and how we can provide better service to
them. We hope the candidates can narrow their research on specific articles a
nd help design workable program to improve import article sales.
Proposal schedule
Know more of import articles from various perspectives, e.g. ordering, deliver
y, etc
Choose specific articles as study objects
Period: 1 week
Analyze the advantages and disadvantages of Metro’s import articles compared
with its competitors
Redefine the target customers of import articles
Period: 1 week
Visit target customers and identify their key concerns
Period: 2 weeks
Work out action plan aligned with specific concerns; easy to execute
Period: 1 week
Evaluate the effectiveness of the action plan by implementing the action plan
after approval and make adjustment to optimize the plan
Period: 2 weeks
Summarize the result of the project and make presentation
Period: 1 week
Mentor
Head of Department
Customer Marketing Manager
Store Manager
Application schedule
2004 / 05 / 11 campus talk
2004 / 05 / 11 — 2004 / 05 / 16 resume collecting
2004 / 05 / 17 — 2004 / 05 / 23 resume screening
2004 / 05 / 24 — 2004 / 05 / 30 first round interview
2004 / 05 / 31 — 2004 / 06 / 06 second round intervie
w
2004 / 06 / 07 — 2004 / 06 / 13 offer release
Qualifications
1. Students who will graduate in 2005 from Business School, Wuhan University.
Postgraduates and MBA are preferred but not limited
2. Skillful at listening, speaking, reading and writing English. Passed CET-6
is preferred, but not limited
3. No limits on gender, age or major
4. Students whose hometowns are located in Chongqing, Chengdu，Changsha and Na
nchang are warmly invited but not limited to submit their resumes /application
letters
Materials required
1.Resume of both English and Chinese versions
2.Photo pasted on resume
Submitting way
1.On the campus talk
2.via email to guangya.cao@metro.com.cn with Application for 2004 Summer Inter
nship as subjects
3.via letter to Metro Jinjiang Cash & Carry CO., LTD. BU Central HR & Training
Department. 144 Jiefang Street, Qiaokou District, Wuhan City, Hubei Province
430030, PRC
Campus talk
Time 6:30 — 8:00 pm on May 11th, 2004
Venue Academic Report Hall, 2nd Floor, College of Life Science, Wuhan Unive
rsity
Welcome to our Campus Talk!
2003年，锦江麦德龙现购自运有限公司和武汉大学商学院合作开展了“麦德龙暨
武汉大学2003年暑期实习生项目”。在两个月的实习期内，实习学生对工作的激情、认真
负责的态度以及良好的合作精神都给我们留下了深刻的印象。全体实习生于2003年9月13日
在武汉大学向麦德龙管理层和武汉大学的领导们进行了项目成果汇报，汇报非常成功。20
03年9月22日，两名优秀实习生代表整个实习团队应邀参加了“中国麦德龙2003战略会议”
，并在会上作了精彩实习成果展示。实习结束后，我们成功地招聘了四位实习生参加麦德
龙2004年的管理培训生计划。现在，“麦德龙暨武汉大学2004年暑期实习生项目”即将拉
开帷幕，详细信息如下：
麦德龙暨武汉大学2004年暑期实习项目
目标：
1、为在校学生提供真实的商业工作环境，并从他们那里获得有用的建议
2、为麦德龙建立人才储备资源库
3、和学校建立紧密联系，共同发展
需求人数：
15 — 20 人
实习时间：
2004 / 07 / 05 —— 2004 / 08 / 27 ( 8周)
实习地点：
麦德龙华中区五家商场（武汉硚口商场，武汉洪山商场，重庆南岸商场，
成都青羊商场，长沙开福商场）
实习内容：
以下的题目仅供实习学生参考之用。他们可以选择实习过程中感兴趣的议题（如物流，采
购等）进行研究，而不必拘泥于我们提供的题目。
项目一 如何有效激励员工？
背景介绍
一个自主的员工会十分热情、耐心和周到，给顾客留下良好的印象，这有助于建立良好的
公司形象。员工的自主性对于像麦德龙这样的服务企业来说尤为重要。因此，我们需要建
立一套测评系统以便在面试过程中识别出那些容易产生自主性的应聘者，以及针对现有员
工的培训计划以提高他们的自主性。希望实习学生能够就招聘和培训方面给我们提一些可
操作的建议。
计划安排
选择具体的岗位，然后像普通员工一样工作来感受员工在每天的工作中会遇到哪些困难，
承受何种压力
时间：2周
定义自主性的范围
时间：1周
通过与员工的访谈，找出造成自主性高低的关键要素
为商场提供可行的方案
时间：2周
执行方案并跟踪执行结果
时间：2周
总结项目成果并进行汇报
时间：1周
指导人
人事部经理
商场经理
华中区人事及培训部经理
项目二 如何提高电话拜访的效率？
背景介绍
基于麦德龙良好的客户管理系统提供的客户详细信息，我们经常利用电话拜访的方式来完
成某一具体目标。例如，吸引未购物的客户来麦德龙购物或者在节日前告知客户有关商品
信息。希望实习同学就节前的电话拜访在劝说顾客来麦德龙采购方面是否有效，对哪一部
分顾客群最为有效，如何设计一套实用的表格来评估电话拜访的效率，以及如何优化电话
拜访人员的工作流程来提高电话拜访的效率等方面进行研究。
计划安排
参与实际的电话拜访，更多地了解电话拜访的目的并熟悉现有的绩效评估系统
时间：2周
找出通过电话拜访使得客户产生购买行为的关键要素，例如顾客的关注点、拜访技巧等
时间：2周
与商场员工一同寻找关键因素并进行讨论，根据具体要素制定行动方案
时间：1周
执行行动方案，设计一套表格对电话拜访的绩效进行考核
时间：2周
总结项目成果并进行汇报
时间：1周
指导人
客户部经理
商场经理
华中区客户部经理
项目三 如何提高进口商品的销售额？
背景介绍
进口商品有助于麦德龙更好地满足其专业客户的需求，同时它在很大程度上也是麦德龙区
别与其竞争对手的重要特征。实习同学可以分析麦德龙进口商品的优劣势，哪些客户是进
口商品的目标客户，以及如何更好地服务这部分目标客户。希望实习同学可以选择具体的
进口商品品种进行研究，并帮助我们设计可行方案来提高进口商品的销售额。
计划安排
从订货、送货等各方面，更多地熟悉了解进口商品，并选择几种商品作为研究对象
时间：1周
将麦德龙的进口商品与竞争对手的类似产品相比，分析其优劣势
重新定义进口商品的目标客户
时间：1周
拜访这些目标客户并找出他们的共同关注点
时间：2周
结合具体问题制订易于执行的行动计划
时间：1周
评估行动计划及其效果，通过调整完善计划
时间：2周
总结项目成果并进行汇报
时间：1周
指导人
部门主管
客户部经理
商场经理
招聘进度：
2004 / 05 /11 校园宣讲会
2004 / 05 / 11 —— 2004 / 05 / 16 简历收集
2004 / 05 / 17 —— 2004 / 05 / 23 简历筛选
2004 / 05 / 23 —— 2004 / 05 / 30 第一轮面试
2004 / 05 / 31 —— 2004 / 06 / 06 第二轮面试
2004 / 06 / 07 —— 2004 / 06 / 13 发送实习邀请函
应聘要求:
1、武汉大学商学院2005年毕业学生，研究生和MBA学生优先考虑
2、英语听说读写能力强，通过CET—6优先考虑
3、年龄，性别，专业不限
4、特别欢迎家住重庆、成都、长沙和南昌的同学参加本次实习生项目
需提交材料：
1、中英文简历各一份
2、1寸近照一张（粘贴在简历上）
提交方式：
1、宣讲会现场收集
2、Email至guangya.cao@metro.com.cn （请将邮件主题设定为：应聘暑期实习生）
3、邮寄至 湖北省武汉市硚口区解放大道144号麦德龙华中区人力资源部（请在信封上注明
“应聘暑期实习生”字样）
校园宣讲会
时间：2004年05月11日下午 6:30 — 8:00
地点：武汉大学生命科学院二楼学术报告厅
欢迎大家踊跃参加校园宣讲会！ |
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