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发表于 2004-7-9 12:28:46
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经济,社会学和战略的关系
A.社会学和战略的不同(侧重点,前提,研究对象)
研究对象
strategy explore efficiency from the perspective of
the FIRM,developing theories of why one strategy is
more successful than another, given product, firm
and industry characteristics.
sociologis focus on efficiency from the perspective
of the CORPORATE ENVIRONMENT, developing theories
about the CONTEXT in which one strategy becomes
defined as efficient and diffuse across the corporate
landscapes.
研究方法
strategy is based on insigts from successful firms
observes the winners and look for what makes them win.
it is oriented to developing concrete prescriptions
for corporate leaders from exemplary cases.
sociology is across large populations of firms and over
time, typically using multivariate models that control
for diverse potential causes. It is orited to explaining
trends in corporate behavior post hoc.
所以,战略研究讲究时效性,(explain the success
of a strategy before it has become standard procedure),
但社会学,the goal is to explain how context and history
contribute to management trends, after those trends
have come and (sometimes) gone.
B.经济学和战略的不同
1. focus
economics focus on the OUTCOME of policy, rather than
the PROCESS and IMPLEMENTATION. Little attention is given
to why firms use managerial hierarchies to plan and
coordinate. Institutional settings are abstracted away.
2. the unit of analysis
economics focus on the idealized AVERAGE, rather than on
the DEVIANT case. all firms are alike, having access to
the same information and technology, and the decisions
are rational, driven by cost and demand conditions. VARIED
characters and capabilities of "REAL" firms are not considered.
3. managers
in ecnomics they are SUBSTITUTABLE commodities, or worse,
as opportunitic actors in need of market disclipline.
P.S.这就是academir-oriented,管理硕士的要求.
和MBA相差悬殊啊,属于博士的预备课程. |
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