If life and love are to endure, if better health and greater happiness are to be obtained, and if the communities and ecologies that sustain us are to thrive, society will have to reappraise its values. More specifically, the principle of sustainability now needs to move to the forefront of our planning and problem solving.What, then, would this entail? As I’ve already pointed out, most of the commentary on sustainability focuses on technical solutions—specific, scientifically determined measures meant to solve particular social, environmental, or economic problems.What have been missing are a few basic behavioral norms that can provide the initiated and uninitiated alike with the insight and proper incentive to accomplish some very important goals. What I recommend is the application at both the individual and collective level of four deceptively simple and straightforward rules of conduct, or “keys.”Their ultimate purpose is to ensure that the efforts we make to create the good life will produce the desired results.
The rules are these:
■ Pay attention.
■ Stay put.
■ Exercise patience.
■ Practice prudence.
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