Weicheshichang analysis

专属小西1314

Mini-cars as entry vehicles in the automotive market has created a brilliant history, According to statistics, in 2002 China's displacement of 1.3 liters and below the total sales volume of more than one million, of which 1.0 liters and below (including micro-off, micro-goods, mini-cars) sales reached 960,000, accounting for 96.3% of the total sales. But the most recent mini-car market is gradually reduced, for various reasons affect the development of the micro-car, micro car manufacturers how to deal with it? A mini car - four mountain top pressure market space is not optimistic
The concept of micro-car: engine displacement over 1.0 liters, body length, width, height of not more than 3.75 m, 1.5 m and 2 m, maximum cargo capacity of not more than 600 kilograms. In Paris, Rome and other European cities, one can often see many beautiful miniature cars interspersed between the classical medieval buildings, forming a beautiful landscape. Mini-car low-cost, small footprint, save energy, and very popular in the land resources are not very rich European countries, European countries, car sales champion small car. In China, the head of the mini-car was under four mountains, market development space is not optimistic.
Limit line policy has introduced
The years, many of the restrictive policies of urban mini cars has introduced:
Beijing provisions displacement of 1.0 liters or less motor vehicle traveling on Chang'an Avenue, 7:00-20:00 not prohibit displacement below 1.0 liters of motor vehicles in the inside lane of the Second, Third, Fourth Ring Road traffic.
Shanghai prohibited the displacement in the 1000CC (including 1000CC) the following motor vehicle into the Viaduct.
The provisions of Guangzhou City from July 31 this year, stopped issuing engine cylinder displacement 1000CC mini-passenger truck license plate, and gradually limit now on the licensing of the mini-passenger, truck driving range in the city roads. This requirement is equal to the mini-car to the Guangzhou sentenced to death.
June 20 this year, the Shenzhen Municipal People's Congress plenary session to vote by a motor vehicle "three prohibitions limit" program, which expressly provided, the years will be limited to prohibit displacement of less than 1.0 liters (1.0 liters) vehicles Shenzhen Shennan Road, Riverside Road and Marina Avenue fast road.
Provisions of City Wuhan Yangtze River Bridge and Jianghan bridge ban lorries a day, three-wheeled motorcycle, the displacement of 1.3 liters (including 1.3 l) The following small an ordinary passenger traffic.
These cities launched the grounds of the limit line is to solve the problem of air pollution and traffic congestion. In fact, many experts repeatedly stressed: auto emission size and technical level of the vehicle, there is no correlation. Small displacement vehicles with low fuel consumption can be high-tech high-performance; displacement of large cars, not necessarily speed, emissions, on the contrary, positive relationship between automobile emissions and pollutant emissions does larger displacement, exhaust emissions, the pollution is more serious. Obviously, the small-displacement cars could easily lead to air pollution that reason does not exist.
Control the total amount of the limit line, in particular, the limit of small cars to solve the big city traffic jams, it means that the issue of "blocking" and "sparse", select the "blocking", this is the number of admitted solve the traffic congestion problems, the helplessness of the management department, also reflects our road traffic can not keep up the pace of increase in the number of motor vehicles. From short-term effect is to limit the number of motor vehicles, is indeed relatively easy to solve the traffic congestion at this stage is also more feasible.
It deeper reason, these cities enact the provisions of the limit line, also part of the local protection tendency, in order to free up more space for the market to their own provinces and cities in the production of the car.
Cheap mini-car, she lowered the threshold of the car into the family, while in the car market is also occupied part of the share. Limit has issued a policy will inevitably result in the mini-car market share has shrunk dramatically, while also accelerating the replacement of the mini-car, eliminate speed. The temptation of universal type
Gore car this spring, the displacement of 1.6 liters of the two listed, the lowest price of only 7.5 million, although it was later due to the configuration and acceptance of people for two cars, etc., sales of less than ideal, but Al Gore really took away some of the mini-car market.
With the 1.6-liter Chery and Sail sedan has a substantial price reduction, standards-based Sail price dropped to 75,000 yuan, the basic Chery price of 78,000 yuan, and directly led to many follow-up 1.6-liter displacement cars price cuts, with the mini-car just over 20,000 yuan price difference makes the original consumers ready to buy a mini-car began to reconsider their purchase plans. Competition in the used car
With the third kind in the automotive market has cut prices, used car market price earthquake, less than 60,000 yuan can be purchased for around 3-4 years of service and the good condition of the Fukang, Jetta vehicles. Many students, having just finished his car out from the driving school do not trust their own driving skills, so I will choose to buy a used car. Just bought a second-hand, Beverly car, Lee believes that the safety performance of the micro-car people do not quite trust, especially if an accident, it is generally destroy badly. By contrast, some used car price is relatively cheap, good safety performance so he will not choose the mini-car. Their own limitations
Mini-car body small, relative to other models in terms of safety there is a certain gap. Although many micro cars have increased the airbags and other passive safety equipment, but these devices does not change the limitations of mini-car security. Mini car competition is very intense, our mini-car manufacturers in product process improvement without much progress, consumers can only choose low-cost low-level manufacturing process, so that the user when using mini-car can never understand the feeling of enjoyment, mini trucks and low-end vehicles to draw an equal sign, it or the mini-car only as a scooter, entry vehicle, potentially narrowing the mini-car market segment on the user base. Under the current policy environment, based on the difficulty of micro-cars in Beijing, Shanghai, Guangzhou and other cities, and the policy environment can not change direction in the short term, so he moved to two, three cities are a good choice increasing the pace of development of the west, western China the demand for cars is gradually expanding, how to develop the western market, particularly the development of car manufacturers in the province, is an important issue mini-car manufacturer in the future.
The same time, and constantly improve their products, manufacturing processes and the level of the micro car manufacturers need to address the most important issues, our manufacturer continuous efforts in order to gradually change people's minds is the low-end mini-car concept car. I believe in time, the mini-car will form a shock wave to become a beautiful landscape of our lives. Second, after the minibus - Doomsday go from here?
Compared to a more unfavorable situation in the mini-cars, minivans, minivans are not only to perform the limit line for the mini-car policy, and in many cities is to develop a special policy of the limit line of the minibus, than the average mini-car limit line broader and broader. However, compared to the limit line, minivans also face more unfavorable policy environment. Last year, the state has adopted a new policy to stop the vehicle licensing procedures apply to flat-head mini-van in the country from July 1 this year. Had served as the main force of our city vehicles - flat head micro-surface will gradually fade out to the stage of history. The micro side of the flat head to be eliminated just a matter of time "flat head micro-surface" means less than 3.5 meters in length, flat head minivans. Years ago, the micro-surface once the entry-level models of many cities, in particular, it can carry passengers, but also cargo, while the advantages of cheap, very popular with the majority of users. But it is flawed in many ways, especially in terms of safety. Flat head micro front end collision energy absorbing structure, the head-on collision in a car accident, the front of the cabin can not guarantee the survival space for driver, front passenger. The micro side of the flat head is eliminated, only a matter of time.
China in 1999 on the development of CMVDR294 "design rules" on the frontal crash occupant protection, after the enactment of this rule, the manufacturer of many "flat head micro-surface collision experiments, the results in the speed of 48-50 kilometers of a frontal collision , there is no one's products meet the requirements of the regulations on safety body. Joint regulations of the former State Economic and Trade Commission and the Ministry of Public Security, since January 1 this year, does not meet the minibus requirements of the rules must stop its inventory products are allowed to continue to sell up to 6. Manufacturers how to deal with? After the announcement of the new policy, the manufacturers have resorted to every means to clean up the inventory, they resorted to the "price" this time-tested champions, have been very cheap price of micro-surface, but some manufacturers have turned down a million. Manufacturers tearful Big Bargain "in order to catch sold in the end of the world before the advent of the car produced before; flat head micro-surface consumers clamoring to get in before July car automobile market on the formation of a flat head micro- surface of a small climax.
However, the manufacturers will not only meet in the original production of the cars sold long before they had begun the pace of replacement. Chang'an before the limited licensing policy release their "Changan Star," mini-bus, not only its appearance than the original flat head micro-surface increase in a "nose" to get rid of the flat head micro-surface of the shape ideas and Changan Star in The security is also a lot of effort, and passed CMVDR294 crash test. In April they also joined the tide of the lower prices of flat head micro-surface winning enough sales in the July deadline. SAIC-GM-Wuling Wuling Sunshine "series launched; Hafei launched a new series of" public opinion "; Changhe at the same time launched the" Dolphin "," walrus "series; FAW Jiabao 6360,6361 replacement model has also been into the City ... these models in terms of shape and configuration, and security than the original flat head micro-surface has made substantial progress, the price is higher than the original micro-surface, basically in the 4.5-7 million range. However, although the price is high, but in exchange for the guarantee of security, or value for money. Faced with the enhancement of the price range of the mini-bus multi-market competition, brought a new round of competition for the entire micro-bus market. On the one hand is minibus angry corporate and product competition between the new generation of minivans will be higher configuration and compared to its rivals lower prices to gain market space. On the other hand, the mini-bus to face external challenges. 8 million low-cost market the past two years, the Great Wall Severin-based low-end SUV, SUV not only has the advantages of micro-off - can be manned, pick up the goods, but compared to the micro-off, in the shape, the car within space, power, roads in terms of even better and took away part of the minivan market. With the continuous price cuts of the SUV, the micro - off the original price advantage has gradually reduced. The minibus want better survival, and production of new products as soon as practicable to the existing level, as soon as possible to lower the price, while continually improving the quality of the product to stabilize their own customer base.