Broadband era operation mode of inquiry

专属小西1314

After three years of natural disasters, 1963 to 1965, China has experienced a baby boom, the prosperity of the early eighties this part of the human non-subordinate institutions provide a basis for the late 1980s, the household savings relative to the current products monotonous market is too high, has become a tiger in the cage, panic buying the formation of the 1989 conditions, although at this time is that time births in 1963-1965, marriage and childbearing peak period, but due to housing conditions poor, many people are reluctant to spend in the appliance, the early 1990s, the introduction of the housing reform policy and CCTV (Note: closed-circuit television units in the PC began to spread only technology development, the CG is in fact a PC plus software) to build TV sales continued to hit, then the construction of closed-circuit television station TV manufacturers, the construction of television, advertisers, the development of mutual promotion and television advertising revenue as the advertising market. If the nineties is the golden age of color TV industry, it is no exaggeration.

Throughout the history of the development of color TV in China, we found that the rise of the TV market is there are several factors conspire together to contribute to: 1. Reform and opening up after a period of growth of household savings and market products relatively monotonous form relatively strong contrast; housing reform of consumer appliances to promote the early 1990s; 3.1963 to 1965, baby boomers married consumption to the formation of peak consumption in the late eighties to the early 1990s, the popularity of a number of appliances to serve as a model; nine early 1980s the popularity of the PC so that closed-circuit television units to an unprecedented development in China, played a significant impact on the construction of closed-circuit television station; CCTV units program can be high-quality service of the user in front led to the popularity of color TV, color TV industry. the development of the advertising industry have played a role in promoting; 5. domestic TV manufacturers to obtain funds from the stock market to enhance the investment in science and technology strength, all manufacturers compete to optimize the market order. These are mutually reinforcing elements, the virtuous circle, jointly contributed to the golden age of color TV industry in the 1990s.

And the development of color TV industry, was born in the current 1963 to 1965, these people enter a period of high consumption. According to the survey, the highest per capita income of urban population age 35-40 years old, born in the years 1963-1965, these people are in this age group, and generally the children are in school, but also because of the particular experiences of these people (not under Heung, and receive more benefits from the reform and opening up) more willing to invest their children's education, and the population average level of education is also much higher than people aged over 40, so this part of the population can easily become a new consumer form of the attempt. Network is also a universal mark, Internet access and broadband markets are mature, the Internet has basically been not require specialized training, which is the use of network equipment as simple as ordinary household appliances, under such circumstances, the market is how to push the problem.

We take a look at why the ordinary people to the Internet, Internet What are the benefits. In the case of audio-visual signal transmitted through the network, users can arrange on their own time to watch, listen to the show's time, can choose to see what ads and see what the content in a reasonable manner, the user's freedom to the limit, and Without prejudice to the income of the copyright owners, users look at the want ads again to see the content can make advertising better, high-quality content distribution become wider range because of the time free. The popularity of the network allows simple property management companies to communicate with tenants, a variety of billing easier, improve the degree of automation. In addition, the popularity of the network can become secure residential service provider as an intermediary e-commerce, credit, and allow users to buy a residence near difficult to buy goods, this may also be purchased through mail order, but the district may Protection of some better. The future popularity of the network appliance control signals are transmitted over the network and can be managed to the property management department, but that is very distant, the article does not table.

Freedom means for business users, the use of network information management management anytime, anywhere office more freedom to organize the work, but not free from this, anytime, anywhere office anytime, anywhere to be involved in the work possible; network can also accelerate the speed of the enterprise in response to customer service, but on the other hand may be forced to devote more manpower to improve service quality and increase costs, because in many cases, if an enterprise slow response to customer requirements will be much simpler; sales department can Yajian force feedback of market information to the technical department and customer feedback directly from the technology sector through the network, the potential danger is easy to make the enterprise at a loss due to the influx of too much information, research and development to be disturbed. But in general, the popularity of the network enables business users to increase freedom of choice as to whether to change their requirements in accordance with the network, is another matter.

So What are the benefits for the business? The first is to expand the market. An economic principle: an all members of society to create products and services, the more per capita can enjoy more and more products and services. The implied meaning of this principle is: in the case of full employment or the employment rate unchanged, the labor productivity means that one can enjoy the growth of products and services, another layer of meaning labor productivity is the product and service items rich (personal demand for similar products and services is limited, the society of full employment and labor productivity improvements and the creation of products and services must be a rich variety of products and services). In addition, full employment is another meaning is: as long as the provision of services that consumers really need, through the innovation of the stability of the popularity of its value can a reasonable price to be recognized, the price itself is products and services an important means of distribution and regulation. The popularity of the network to expand the market will enable enterprises to have more business opportunities, this is a broad popularity of the network benefits for businesses, and provide really is what the consumer wants products and services, we can obtain a reasonable profit.

We take a look at all types of enterprises in the network industry, animal food chain look at how to do it. Look at end-consumer demand, consumers always want one-stop shopping, that is, I hope that the needed services in a business where access to meet. The reference closed-circuit television in the role of consumers, we construct a powerful Asian client can be more effective integration of consumer demand, this sub-client, only to have the ISP should also have the function of agents of some business activities, but also need to have some hidden features, such as the purchase and sale of e-commerce activities to secure the interests of both parties, the simple guidance of information queries, will also directly engage in business activities such as online retail district, property information management (Community Network service station may be a residential property management departments, affiliates). Asian client to integrate consumer demand is also in the integration of commercial enterprises, consumer products and services, these companies may have: backbone network service providers, content providers, advertising agencies, and local vendors of goods, off-site goods vendors, business distribution companies, content providers and advertising agencies may be provided by the portal to integrate and integration process will be integrated computing service company. We look at the positioning of the functions of the district network services in the practice of all types of enterprises may look.

One, content providers, portals stand in the central of the network.

Speaking of content providers, we must look at the three levels of the value of information: the audience willing to pay or to pay a certain price compensation disseminator of information, the audience to achieve some purpose such as free information to see the valuable forced to accept, value between information between the two above. Era of high cost of information dissemination, even if Luoyangzhigui did not author any revenue, because the audience is used to copy the information and dissemination costs are already too high, so at this time the audience to pay the cost for receiving information of that a (income = (audience average willing to undertake each copy costs - for each copy of the production and dissemination of the average cost) × dissemination of copies.: copyright protection whether the infringement is in accordance with whether the unauthorized copying behavior profit to determine, for example, in the library to copy a part of the book was not an infringement, because the cost of the current technical conditions, this copy is higher than the book price, so not the normal book sales channels impact of the library several times to lend the same book and does not constitute infringement, because only one person the same time reading a book, friends borrow DVD is legal, but will indicate the domestic version of DVD in the operating theater Play is an infringement of copyright, because this behavior is caused by time for the authorized dissemination of the family expanded into the whole theater crowd, apparently for the authorization of the family income than the licensing revenue for theater is different, thus causing the unauthorized expansion of the propagation range The people who profit, constitute infringement). What is the role played by the media in disseminating information? The media is the carrier of the transactions and dissemination of information and conditions acceptable to all parties to communicate content production parties (copyright information, and product information) and information audience and revenue through this communication activities appeared in the media, information reproduction and dissemination costs much lower rates, premium content to expand the possibility of positions before, such as TV relatively arena, the same program to copy and spread the cost much lower marginal cost is close to zero, so the dissemination of the contents of the range of different quality will be very obvious polarization premium content producers to get more revenue from the media used to produce better content, while low-quality content producers will be eliminated. The other hand, the content of carrying the product information and corporate philosophy can spread range of different to the media to pay different fees to compensate for the cost of media distribution. Sales of print media, should be charged, and television stations do not accept the audience's money (cost of cable television cable Internet access service charges) and charges of the print media because the marginal cost of reproduction and dissemination of non-zero, and the need to build a certain threshold to ensure that purchase the publications who really need the above information, in order to avoid over-consumption.

Traditional media there is a flaw in the communication of information on the parties to the transaction: the accuracy of the information communication is poor, resulting in waste of resources, the most typical example is a journal article quality and satisfaction for different people is not the same but the article is not a single article sales. This flaw may be corrected on the network, provided that the network media in the reproduction and dissemination of information to follow the law of value.

Due to the complexity of content-rich and technology in the broadband era, content production costs than the current web content much higher cost. Provided a single content producers can not meet people's needs, and the development of technology and business model allows the copyright side, advertisers, and audience interests are protected. Viable model: the audience free to choose the product information access points use the points to see the valuable content, networks and traditional media of information the parties to the transaction or act as a trading platform and information carriers, so the audience the freedom to improve , more accurate calculation of sales and advertising. Specific methods are:

A network spread and television programs separation similar to the site's content management and user fees has nothing to do, the site of valuable information supply and some consumer-oriented network of interactive information service provided does not charge consumers rely on advertising revenue overhead of the compensation cost, the cost consumers pay to the network provider just to compensate for the depreciation of equipment and network access services;

Portal to provide content services and goods, information, links, and the calculation of the visits, the content stored by the data center product library of content producers, interactive information services, professional website to link to that kind of service targeting different on each portal can have different user groups, but the flavor is strong geographical and cultural portal will increase the portal according to Web measurement company provided third-party data to the data center, software service providers to pay a non-interactive content purchasing fees and user fees, advertising sales agency fees received to the data center, from the difference in income compensation costs, consumers see the advertising exchange integral and then use the points to see and enjoy the services in the economic chain, the back-end technology support is very important;

3 data center storage content stored in the content producers, due to extensive use of caching services, a bureau network users to access content or product information will be in the Bureau network cache server left a copy of the content on the network the distribution of the decision by the audience behavior, a rational allocation of network resources, data center master content standards identified portal awarded to the identity and content of the inner tube of the user's digital identity card that identifies the same will be able to access the content, and regardless of the content or cache server in the data center hard drive, regardless of whether a copy in the cache server share access through which the portal is taken to support costs, data center received a standard and content costs, as well as content and advertising of the store (Registration) agent buying and selling services;

(4) the diversification of content producers, television, newspapers, magazines, publishing houses have become content producers, content on the network is greatly enriched, the timeliness of the content of the various types of site division of labor and the structure is more reasonable, do not conflict polarization of the quality of different content dissemination, traditional media advertising revenue to cover the issue of cost, but advertising revenue through the data center agents also can not create an ad, but concentrate on the content, content creation is to network technology to support the farm to buy technology;

Network services, online games, virtual communities, the mail and some family financial management software and services from the site independent, stronger brand awareness and good quality software and services will be more portal page, a place , and this is also conducive to the portal from the website has nothing to do with this site to select the more popular software and service provider website link on the page consignment (the points of consumption by the user for the portal advertising agency revenue, leaving the service charge due to the content and service providers to compensate for the cost of the two types of enterprises).

Various aspects of the content providers, the importance of a variety of enterprises is determined by the effort of the enterprise, but it is undeniable that the portal has played a significant role in the integration of resources will be close to the current television role, difficult to reach like all kinds of people will have, so the portal will have a lot, especially the local portal site will be low cost and good affinity, but few such sites serve its own technology may have some specialized services for the regional portal technology company is doing well.

Two, the digital ID Alliance how to start.

League, the standard is important to the industry for the development of standards is always contradictory, is the first to develop a standard laboratory techniques or competition to see who is to occupy more market share given Who standards, the most typical example is Microsoft, because of the advantages of market share has become the de facto standard X-Window is a standard laboratory techniques to develop. How to develop standards to better contribute to the development of technologies and markets is very important.

Digital ID such: 1. Content identification, content producers registered mark in the data center consists of two parts, part of a fixed identity, including the registration of copyright and content, including the transaction price, the other part identifies the changes reflect a copy of copies, and users from the portal remove digital ID card access has been copied in the local cache on the server copy of the portal issued digital ID card also sends a signal to the data center product library to change the content identification copies of copies logo, the logo will help the cache server to determine whether to take a copy of the popularity of content on the network to the local resource constraints; digital ID card issued by the portal user signs ( high credit members, ordinary members, non-members, etc.), content (including services) and commodities information to access the formation of the integral changes in information, consumer information sections for portal computing visitor access through this portal, portal Union may have points in the site of Universal Content and product information access account, switch user-friendly portal; portal contract information identifies signed a protocol of the portal, and data center engaged in the supply of content and product information through the data center transaction.

The specific method of trading: portal pages that link to data centers and service trade agreement with the portal site content including product information and services, the user portal to get a digital ID card through the portal link to access the content and information, self-employed sales of content producers or on behalf of the charges by the data center, games and service provider and the website was similar to the data center.

The more appropriate way to start the first several companies together first in some quarters, and then to form a coalition, the use of Union force at the core outward penetration, the effective protection of the interests of copyright owners as a result of such practices, and make the audience enjoy good service, the first copyright and district residents welcome the recognition of these two aspects, it is better to promote the Its core base is to reduce the cost of content replication and dissemination, and use the power of technology to the benefit of everyone.

Third, the cache server sell it.

Mainland China CCTV special, network separation, by the local money to do residential cable network, this architecture to mobilize the enthusiasm of all parties, indeed the television transmission to various manufacturers throughout the chain a fire. Cache server, not hardware, but the entire design and software in China, ordinary software is very easy to be pirated, but then the CG actually sell software piracy is relatively small, because the installation and training requires a lot of work, cache server design, installation, commissioning, use of training, greater sales in the workload, it is more difficult to piracy.

Special national conditions of China, the underdevelopment of credit and distribution system, e-commerce through the district to operate more security; district property management E of the convenience of tenants and managers to reduce the pressure on the backbone network; As for the integration of network information and benefit of all parties, the district also through service gain the benefits are already spoken. These points, the district has a substantial income prospects, of course, have the power to change the current CCTV units for the cache service station, in fact, it almost without speaking, and now to reconcile the cut between the head around to get into this market competition Fangli Yi is headache, so the cache server sold to not be a problem.

Cache service programs must be designed to be considered directly by the advanced program framework invest more money or press the input program to do a high standard program price and then upgrade is also a problem, and may even by the high standards of the program shortly after also a lot of upgrade work to load the new standards to adapt to the cache service needs under the new business model. So now, the way a lot of plot with basic not cache program, but for some sites to establish mirror sites in the district of the district people to visit these sites of non-interactive content such as news, speed becomes faster, which is practically a "false" the cache. But the business model has not yet set, the technology is still developing the case, how can both economical and efficient and practical, I do need careful consideration.

Caching services should be able to achieve the functions are: to provide caching services in the Bureau within the network is busy the case to the Board within the network users, under the Department's website free to download the contents of the recent visits from the data center servers, cache servers a copy of the output on the cache server to the client, the identity can not be directly output to support the data center to data center and web portal to feedback visits flag.

Compensate for the cost of cache and access to services by users directly pay network service charge.

, Business software services needs.

Internet management information systems, industrial control software interface on the open Internet, the physical state of the monitor to enter the Internet business software. Business software applications will no longer be the big companies can afford high-end consumer. The application will allow a wide range business software and network service prices drop.

Management information systems, with the current emphasis on freedom to the customer (secondary development and improve the function of the development process compared to the custom), as far as possible so that customers do not have to re-set will become the mainstream of business software, business users of data exchange through third party network software service fee will be a wide variety of computing, customers can select the appropriate service according to their needs. The concept of e-commerce development, will be a point within the in-depth internal management of enterprises, including technology development, out for distributors and for end-user response and management system. For a different user interface with a management information system will be diversified, customer-facing or even custom hardware output-oriented managers may limit the functionality WEB output directly via the Internet, for the operator to operate a fully functional bureau network connection speed is relatively high.

Industrial control software will be on the basis of a combination of software engineers and industrial technical personnel of enterprises, would stay interfaces of information systems, flexible manufacturing will be popularized.

Physical state of the monitoring software is more for property management and environmental monitoring, can be used as the attachment of the industrial control software, including the hosting of the appliances, central air conditioning, remote monitoring, evaluation of environmental indicators, the robot action judgment, the focus will be in extreme environments under the physical state is made after the digital transmission.

Broadband Internet era, there will be many business models, Road go together to save some strength, and is also convenient for users, especially after a certain mode of operation became the standard. The typical example is the credit card of this business model is universal shopping receipt and payment more convenient to make businesses profitable operating the business (credit cards for individuals, not to save money, but also for the business, according to the sales price income to the customer credit card payment is also deducted to pay the service fee for credit card companies, cost of sales increased, but individual deferred payment, to stimulate consumption, increased sales for the merchant, so bring the credit card the higher costs for individuals and businesses to accept credit card payments using credit cards are acceptable). This is the original intention of writing this business model more than the broadband era.