绝对无话可说的品牌
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><shapetype id="_x0000_t75" stroked="f" filled="f" path="m@4@5l@4@11@9@11@9@5xe" opreferrelative="t" ospt="75" coordsize="21600,21600"><stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path gradientshapeok="t"></path><lock aspectratio="t" vext="edit"></lock></shapetype></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">《绝对无话可说》</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><p><font face=""> </font></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">瑞典人买伏特加，俄罗斯人笑了。</span></p><p class="MsoBodyTextIndent" style="MARGIN: auto 0cm;"><font size="3"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face="宋体"> </font></span></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">“谁会买瑞典的伏特加酒？”伏特加，被称作俄罗斯的国酒，意为“小的水”。而美国的制造商也早已在美国制造俄罗斯风格的伏特加，并且打开了局面</span><span lang="EN-GB"><font face="宋体">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">瑞典的伏特加会成功么？</span></font></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 2.0;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">不过自从</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Lt BT'; mso-hansi-font-family: 'Futura Lt BT';">绝对伏特加（</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 'Futura Lt BT'; mso-fareast-font-family: 华文细黑;"><font face="">ABSOLUT VODKA</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Lt BT'; mso-hansi-font-family: 'Futura Lt BT';">）于</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 'Futura Lt BT'; mso-fareast-font-family: 华文细黑;"><font face="">1979</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Lt BT'; mso-hansi-font-family: 'Futura Lt BT';">年在美国全新推出。轮到瑞典人笑了。伏特加几乎是俄国的国酒了，不过瑞典人并不真的在吆喝自己的伏特加，更多时候他们在制造一种独特的文化现象。</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 'Futura Lt BT'; mso-fareast-font-family: 华文细黑;"><font face="">ABSOLUT VODKA</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">已经不是单纯的一个有八种口味的</span><span lang="EN-US"><font face="">vodka</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">了，它的创意、它的广告以及它所渲染的生活方式，都已经形成了</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 'Futura Lt BT'; mso-fareast-font-family: 华文细黑;"><font face="">ABSOLUT</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">文化现象。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 'Futura Lt BT'; mso-fareast-font-family: 华文细黑;"></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Lt BT'; mso-hansi-font-family: 'Futura Lt BT';">绝对伏特加（</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 'Futura Lt BT'; mso-fareast-font-family: 华文细黑;"><font face="">ABSOLUT VODKA</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Lt BT'; mso-hansi-font-family: 'Futura Lt BT';">）模糊了艺术和商业的界限。甚至模糊了商业和游戏的界限。当人们每次看见绝对伏特加的平面广告，就是被邀请进入一个绝妙的游戏，游戏的规则就是找到那个独特的瓶子的形状，轻车熟路，嘿，瓶子原来在这里，然后观者因他又一次发现了这个瓶子感觉到满意</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 'Futura Lt BT'; mso-fareast-font-family: 华文细黑;"><font face="">, </font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Lt BT'; mso-hansi-font-family: 'Futura Lt BT';">而绝对伏特加更深的印入了人们的脑回。绝对伏特加独特瓶子外形成为几乎所有广告的中心诉求，它幻化成游泳池，布鲁克林大桥的桥架</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 'Futura Lt BT'; mso-fareast-font-family: 华文细黑;"><font face="">….</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Lt BT'; mso-hansi-font-family: 'Futura Lt BT';">，甚至躲藏在京剧脸谱里。而那个瓶子的造型让人过目不忘。</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 'Futura Lt BT'; mso-fareast-font-family: 华文细黑;"><p></p></span></p><img src="http://zhy1031.hz28.oaohost.com/zhang/rayli/ABSOLUT-BEIJING.JPG" border="0" alt=""/> <p class="MsoBodyTextIndent" style="MARGIN: auto 0cm;"><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Lt BT'; mso-hansi-font-family: 'Futura Lt BT';">瓶子的来历很有传奇色彩</span><font face="宋体, MS Song"><span lang="EN-GB" style="FONT-FAMILY: 'Futura Lt BT';">,</span><span lang="EN-GB"> 1978</span></font><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">年，绝对伏特加公司尝试进军最大的酒类市场美国时，已经决定设计一个可以显示</span><span lang="EN-GB"><font face="宋体, MS Song">”</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">差异性</span><span lang="EN-GB"><font face="宋体, MS Song">”</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">的瓶子，在同我们纽约的广告代理商</span><span lang="EN-GB"><font face="宋体, MS Song">TBWA</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">探讨之后</span><span lang="EN-GB"><font face="宋体, MS Song">, </font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">一个仿造俄罗斯风格的瓶子</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">一个维京人的黑伏特加瓶子</span><span lang="EN-GB"><font face="宋体, MS Song">,,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">还有印刷上瑞典风光命名为</span><span lang="EN-GB"><font face="宋体, MS Song">”</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">瑞典乡村伏特加</span><span lang="EN-GB"><font face="宋体, MS Song">”</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">的瓶子</span><span lang="EN-GB"><font face="宋体, MS Song">, </font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">都被公司拒绝了</span><span lang="EN-GB"><font face="宋体, MS Song">.</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">因为设计虽然完美但是不那么令人惊喜</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">他们寻找的是个展示简单、透明、完美原则的设计</span><span lang="EN-GB"><font face="宋体, MS Song">.</font></span></p>http://zhy1031.hz28.oaohost.com/zhang/rayli/absolut!.jpg <span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';"><p class="MsoBodyTextIndent" style="MARGIN: auto 0cm;"><font size="3"><span lang="EN-GB"><font face="宋体, MS Song">20</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">多年来</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">广告的主角是瓶的形状</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">而标题永远只是两个单词：</span><span lang="EN-GB"><font face="宋体, MS Song">ABSOLUT(</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">绝对</span><span lang="EN-GB"><font face="宋体, MS Song">) </font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">和另外一个单词。</span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Lt BT'; mso-hansi-font-family: 'Futura Lt BT';">绝对伏特加（</span><span lang="EN-GB" style="FONT-FAMILY: 'Futura Lt BT';"><font face="宋体, MS Song">ABSOLUT VODKA</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Lt BT'; mso-hansi-font-family: 'Futura Lt BT';">）的广告</span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">，自从</span><span lang="EN-GB"><font face="宋体, MS Song">1982</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">年首次在纽约克利奥获奖之后，已经在世界范围内不同的广告盛会上获得了至少</span><span lang="EN-GB"><font face="宋体, MS Song">315</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">个奖项。而广告里没有香车美女</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">或绅士豪宅</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">但是它是但《福布斯》杂志评选的世界第一奢侈品牌。</span></font></p></span>http://zhy1031.hz28.oaohost.com/zhang/rayli/NewsMedia_266986.jpg[此贴子已经被作者于2006-8-16 14:54:23编辑过] <p class="MsoBodyTextIndent" style="MARGIN: auto 0cm;"><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">公司以</span><span lang="EN-GB"><font face="宋体, MS Song">1879</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">年</span><span lang="EN-GB"><font face="宋体, MS Song">“</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">伏特加酒之王</span><span lang="EN-GB"><font face="宋体, MS Song">”Lars Olsson Smith</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">酿制了一种全新的连续蒸馏工艺进行加工伏特加，叫做</span><span lang="EN-GB"><font face="宋体, MS Song">“Absolut Rent Branvin”</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">（绝对纯净的伏特加酒），连续蒸馏是一种高级的去除伏特加酒杂质的方法，让酒的质地通体透明</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">所以</span><span lang="EN-GB"><font face="宋体, MS Song">, ABSOLUT</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">名字被保留下来</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">并且决定找到一个完全可以展示酒的纯洁的设计方案</span><span lang="EN-GB"><font face="宋体, MS Song">, </font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">斯德哥尔摩的老城里</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">一个古董店里的药瓶引起了注意</span><span lang="EN-GB"><font face="宋体, MS Song">.</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">这个形状和当前所有的酒类包装如此的不同</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">简单干净而不落俗套</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">事实证明这个形状造就了绝对伏特加</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">成为品牌成功的最重要因素</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">它出现在了</span><span lang="EN-GB"><font face="宋体, MS Song">1000</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">多个广告里</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">它也成为了时尚的宠儿</span><span lang="EN-GB"><font face="宋体, MS Song">. </font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">公司采用了具有</span><span lang="EN-GB"><font face="宋体, MS Song">250</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">年传统的药瓶生产企业来制作</span><span lang="EN-GB"><font face="宋体, MS Song">ABSOLUT</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">的瓶子</span><span lang="EN-GB"><font face="宋体, MS Song">, </font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">不象其他酒类使用标签</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">而是直接把</span><span lang="EN-GB"><font face="宋体, MS Song">ABSOLUT</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">的故事镌刻在了每个绝对伏特加的瓶子上</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">这样视线会直接穿越过去</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">将公司最自豪的</span><span lang="EN-GB"><font face="宋体, MS Song">”</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">绝对纯净</span><span lang="EN-GB"><font face="宋体, MS Song">”</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">大方的体现出来</span><span lang="EN-GB"><font face="宋体, MS Song">.</font></span></p><p class="MsoBodyTextIndent" style="MARGIN: auto 0cm;"><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">这样</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">瓶子本身就是广告</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">当这个瓶子以日产的</span><span lang="EN-GB"><font face="宋体, MS Song">500,000 </font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">数量从</span><span lang="EN-GB"><font face="宋体, MS Song">Ahus</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">的小港运往世界各地时候</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">这个品牌所具有的特征也在被清晰的传达着</span><span lang="EN-GB"><font face="宋体, MS Song">.</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">从</span><span lang="EN-GB"><font face="宋体, MS Song">1978</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">后的</span><span lang="EN-GB"><font face="宋体, MS Song">5</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">年里从波士顿卖出了第一瓶</span><span lang="EN-GB"><font face="宋体, MS Song">ABSOLUT VODKA</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">之后，当前</span><span lang="EN-GB"><font face="宋体, MS Song">,</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">已经有</span><span lang="EN-GB"><font face="宋体, MS Song">126</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">个国家和超过</span><span lang="EN-GB"><font face="宋体, MS Song">10</font></span><span style="FONT-FAMILY: 华文细黑; mso-ascii-font-family: 'Futura Bk BT'; mso-hansi-font-family: 'Futura Bk BT';">亿只瓶流传于世</span><span lang="EN-GB"><font face="宋体, MS Song">.</font></span></p>http://zhy1031.hz28.oaohost.com/zhang/rayli/absolut-brooklyn.jpg 没有看明白. <p>Abslolut 是 Vodka 中的品牌，我想喝酒的人都应该知道</p><p>我想楼主要阐述的是品牌的来历吧，不过，好象不怎么清楚哦！</p> <p>我的理解是品牌创意的前后</p>
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