[原创]企业文化建设
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">一， 企业文化概述 </span></b> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"><strong> </strong>企业文化是企业在运营管理、生产、品质管理、人事、行政管理和企业日常生活、活动中潜移默化培育并形成的一种企业风气、企业形象和精神等。良好的企业文化必须具备五个基本要素分别是：企业的环境、企业的价值观、企业的英雄人物、企业的礼仪礼节和企业的文化网络。建设企业文化有规范和激励作用，能使员工的思想、作风、信念等走向趋同；在特定的文化氛围下，员工会对本职工作产生自豪和使命感，对公司的认同和归属感，把自己思想、感情、行为与公司联系起来，使公司产生强大的向心力和凝聚力。但企业领导的性格及对工作的态度是影响企业文化的最重要因素。</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"> </span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">制度是让想犯错误的人犯不了错，文化是让有机会犯错的人不愿犯错，优秀的企业文化应该具备两个基因：一是以人为本，二是以绩效为导向。这两个特征必须贯穿企业管理活动的方方面面，企业文化才能从</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;"><font face="">“</font></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">虚无缥缈</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;"><font face="">”</font></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">的价值观层面落实到员工的职业行为当中去。</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;"><font face="">1</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">）以人为本的企业文化导向：</span></b> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span></b><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">以提升员工的职业发展为人力资源的核心目标来建设管理体系；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">对于员工的表现，提供适当的及时的激励和认可；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">明确公司和员工双方共同承担的责任，并且在公司制度中明确表述；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">开拓多样化的沟通渠道，改善内部沟通。</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;"><font face="">2</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">）以绩效为导向的企业文化。</span></b> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span></b><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">高层管理人员应该以身作则并且深度参与；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">建立有洞察力和观察细微的全面评估体系；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">奖惩结果根据表现拉开差距；</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">根据优胜劣汰原则要有果断的管理决策。</span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">(未完待续接下节)</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;"><br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/><p></p></span></p><p></p><p></p>[此贴子已经被作者于2006-6-22 11:20:50编辑过]
[原创]企业文化建设
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">二， 具体实施</span></b> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span></b><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: ''; mso-hansi-font-family: '';">营造良好的精神文化，制定公司发展目标，让全体员工为一个目标而奋斗；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: ''; mso-hansi-font-family: '';">培育开拓进取、团结友爱精神，酝酿最具特色、最突出、最典型，其他企业所没有的一种独特的企业风气；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: ''; mso-hansi-font-family: '';">健全制度文化，完善本公司常用的制度，制定一些特殊只本公司所独有的一些制度；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: ''; mso-hansi-font-family: '';">培育本公司自己的各种风俗习惯，如公司庆典、节庆联欢会、各种文化娱乐活动和一些有益的智体竞赛等；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; FONT-FAMILY: Wingdings; mso-bidi-font-weight: bold; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: ''; mso-hansi-font-family: '';">进行物质文化管理，保持工作环境的优美，制定公司制服和各种纪念品，组建文化传播网络、内部刊物、宣传栏、广告牌等。</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-bidi-font-weight: bold; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">三， 建设企业文化的影响因素：</span></b> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span></b><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">一是只搞形式和表面上的东西，认识问题没有形成价值理念体系；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">二是不讲诚信，企业文化和企业制度是相违背的；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">三是企业制度和战略不健全；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">四是在外部环境对企业的影响很大；</span> </p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"></span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="FONT: 7pt '';"> </span></span></span><span style="FONT-SIZE: 11pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">五是在企业中存在着“不接受”理念。</span><span lang="EN-US" style="FONT-SIZE: 11pt; COLOR: black;"> <p></p></span></p><p></p><p></p>[此贴子已经被作者于2006-6-22 11:22:43编辑过] <p>众家人早上好!</p><p> 各位家人好象对我这话题不感兴趣哟,能否说说具体原因吗?谢谢!</p> 我很是感兴趣,我们不妨好好讨论一下.QQ:67447685 很好！！耶 <p>各位家人早上好！</p><p> 每天一上班我就会上栖息谷看看是否有家人回复我的主题帖子，然后进行回复，但这帖子见家人回复的不多，不知什么样的帖子才会让众家人感兴趣？</p> 水无常规，“文化”无定律，每个公司有每个公司的作派，大可不必这样套来套去，还是那些老生过常谈的方法，这样还不如不谈，相信日常管理中，能坐上那个位置的人这些问题都会考虑到，还用这个时候拿出来说么？
[此贴子已经被作者于2006-6-21 11:48:38编辑过] <p>这个思路主要考虑的是“应该”，逻辑正确。 但是我们在企业文化咨询的时候，解决的是“能”，企业能够实施。 在中国企业，因为股权治理结构、企业外部环境等原因，“应该做的”和“能做的”往往相差很远，如果只谈“应该”，不考虑实际“能”的话，实施起来比较困难。 </p> <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>z67447685</i>在2006-6-15 14:03:16的发言：</b><br/>我很是感兴趣,我们不妨好好讨论一下.QQ:67447685</div><p></p>随时欢迎你的访问,也很高兴能与你讨论,但为什么要用QQ讨论呀?我公司上班时间是不准聊QQ的哟.呵呵 <div class="msgheader">QUOTE:</div><div class="msgborder"><b>以下是引用<i>lingqi1000</i>在2006-6-16 17:33:47的发言：</b><br/>很好！！耶</div><p></p>谢谢你的肯定,你能否说说具体好在什么地方吗?
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