[转帖]管理文章节
<span class="CharChar"><span style="FONT-SIZE: 12pt; mso-bidi-font-size: 22.0pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'; mso-bidi-font-family: 'Times New="New"Roman'">从“情侣苹果”谈目标市场定位营销</span></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ' '; mso-bidi-font-family: 'Times New="New"Roman'; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><br/>? </span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-family: 'Times New="New"Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">元旦，某高校俱乐部前，一老妇守着两筐大苹果叫卖，因为天寒，问者寥寥。一教授见情形，上前与老妇商量几句，然后走到附近商店买来节日织花用的红彩带，并与老妇一起将苹果两两一扎，接着高叫道：“情侣苹果哟</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ' '; mso-bidi-font-family: 'Times New="New"Roman'; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">!</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-family: 'Times New="New"Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">两元一对</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ' '; mso-bidi-font-family: 'Times New="New"Roman'; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">!</span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-family: 'Times New="New"Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">”经过的情侣们甚觉新鲜，用红彩带扎在一起的一对苹果看起来很有情趣，因而买者甚众。不肖一会，尽卖光。老妇感激不尽，赚得颇丰。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ' '; mso-bidi-font-family: 'Times New="New"Roman'; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> </span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-family: 'Times New="New"Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">这是一个成功进行目标市场定位营销的案例。目前市场营销即首先分清众多细分市场之间的差别，并从中选择一个或几个细分市场，针对这几个细分市场开发产品并制定营销组合。</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: ' '; mso-bidi-font-family: 'Times New="New"Roman'; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">? </span><span style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ' '; mso-hansi-font-family: ' '; mso-bidi-font-family: 'Times New="New"Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">那位教授对俱乐部前来往的人群进行的市场细分可谓别出心裁，占比例很大的成双成对的情侣给了他突发灵感，使其觉察到情侣们将是最大的苹果需求市场，而其对产品定位更是心迹奇巧，用红彩带两个一扎，唤为“情侣”苹果，对情侣非常具有吸引力，即使苹果不好销的大冷天也高价畅销了。</span>
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