[原创]财大作业
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><B><SPAN style="FONT-SIZE: 26pt; COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">财大零售业作业</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 26pt; COLOR: red; mso-bidi-font-size: 12.0pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><FONT face="Times New Roman"><B><SPAN lang=EN-US style="FONT-SIZE: 26pt; COLOR: red; mso-bidi-font-size: 12.0pt"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: red; mso-bidi-font-size: 12.0pt">-----</SPAN></B></FONT><B><SPAN style="FONT-SIZE: 14pt; COLOR: red; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">财大购物中心商业环境及竞争店分析报告</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: red; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></B>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" /><v:line id=_x0000_s1028 style="Z-INDEX: 3; LEFT: 0px; POSITION: absolute; TEXT-ALIGN: left" coordsize="21600,21600" to="243pt,117pt" from="243pt,117pt"><FONT face="Times New Roman"></FONT></v:line><v:line id=_x0000_s1027 style="Z-INDEX: 2; LEFT: 0px; POSITION: absolute; TEXT-ALIGN: left" coordsize="21600,21600" to="126pt,70.2pt" from="126pt,70.2pt"><FONT face="Times New Roman"></FONT></v:line><v:line id=_x0000_s1026 style="Z-INDEX: 1; LEFT: 0px; POSITION: absolute; TEXT-ALIGN: left" coordsize="21600,21600" to="126pt,54.6pt" from="126pt,54.6pt"><FONT face="Times New Roman"></FONT></v:line><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: red; mso-bidi-font-size: 12.0pt"><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"> </FONT></SPAN></SPAN></B><B><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">购物中心选定在庐山南大道与双港路的交界处，在众多高校环绕之下，有</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; mso-bidi-font-size: 12.0pt"><FONT face="Times New Roman">210</FONT></SPAN></B><B><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; mso-bidi-font-size: 12.0pt"><FONT face="Times New Roman">223</FONT></SPAN></B><B><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">、</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; mso-bidi-font-size: 12.0pt"><FONT face="Times New Roman">240</FONT></SPAN></B><B><SPAN style="FONT-SIZE: 14pt; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">等多路公交车直达，同时有大量的空地以供日后发展，相信能够使中心打开局面，坐拥市场。</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></B>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"> </FONT></SPAN></SPAN></B><B><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第一：由于这里是高等学校的集中地（附近有江西财大、华东交大、江西农大、赣南冶院南昌分院以及艺术学院、司法学院、城建学院等多所高校）总计约有</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><FONT face="Times New Roman">4</FONT></SPAN></B><B><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">学员。每位的日常消费和平时的开销都预示着这是一个极大的购买人群。据估算每位学员每月购买力为</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><FONT face="Times New Roman">30</FONT></SPAN></B><B><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">元，则全年消费应为</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><FONT face="Times New Roman">1500</FONT></SPAN></B><B><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">万左右。</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></B>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.1pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.05pt"><B><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第二：此地虽有全家、为民、万事达等几家超市，但是一直无法做大做强。它们只是单一的出售日常用品，而没有其他供大学生消费的方式。一直停留在面的竞争上！购物中心日后的发展将以大学生的需求为基础，不断更新，并且提供多层次的娱乐休闲场所，以求培养出忠实的大学生消费群体。</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></B>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.1pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.05pt"><B><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第三：此地交通便利，有多路公交车直达。既方便大学生的过来购物休闲，同时也方便货品的运送，对降低运输成本和保证所缺货物的供给有极大帮助。</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></B>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.1pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.05pt"><B><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">第四：地处主干路的交界处，虽道路环境暂时并不理想，但菜市场及旁边的大片空地极其南昌市政府的不断重视，将道路建设、周边环境的改善有利于购物中心的发展和壮大。</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></B>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28.1pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.05pt"><B><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">以上就是购物中心建设初步计划，因非本专业，水平致此，也算自己的一点拙见吧！</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 22pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></B> 我觉得，一方面学生群体消费能力毕竟有限，另一方面你的店建在主干路，不知道房租是否很高。所以你的定位应该是大卖场，低价格，低运营成本；或者高价格、高毛利、低成本的小便利店。如果你没有价格优势或者高的毛利，我觉得很难成功。请各位家人予以辩驳、批评指正！！！！！！！
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