江西财大零售学作业
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 156pt"><SPAN style="FONT-SIZE: 18pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">零售学作业</SPAN><SPAN lang=EN-US style="FONT-SIZE: 18pt; mso-bidi-font-size: 12.0pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 70pt; mso-char-indent-count: 5.0"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">——对财大超市周围环境和竞争店的情况分析</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><SPAN style="mso-spacerun: yes"><FONT face="Times New Roman"> </FONT></SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">财大超市面临菜场，位于财大西南边，毗邻全家百货，正处南北走向的一条商业街上。超市西面的菜场除售蔬菜、油、米和一些熟食外，其两边多家店铺，主要经营服装、精品、化妆品，同时还有</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><FONT face="Times New Roman">IP</FONT></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'">超市、书店和一家小型超市，平时聚集较多人群。在超市所处的商业街上有化妆品店、服装店及文具店。这些店铺的规模都较小，店面约为十几平方米，主要面向的消费群是财大学生。超市南面隔路为一排新建店面，主要经营服装、精品、化妆品等。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN>
<SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-family: 'Times New Roman'">财大超市毗邻全家百货，与其构成直接竞争。全家百货面积为两百余平方米，共两层。其经营历史较久，拥有一定数量的固定顾客，生意一度持续火爆。其主要面向财大师生及财大附近居民。全家的经营特色是：牌子老，信誉也较好，超市内的商品价位和质量都为中档。由于财大超市主要消费群是财大师生，所以与之竞争的店还有校内偏北方向的万事达超市，校外东南方向的卫民吵市。万事达超市为连锁超市，于</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">2003</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-family: 'Times New Roman'">年九月分开张，利用了</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">25</SPAN><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: 'Times New Roman'; mso-hansi-font-family: 'Times New Roman'; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-bidi-font-family: 'Times New Roman'">栋学生宿舍地下室。开张初以平价口号吸引了众多消费者，生意自开张以来都很红火，其特色是平价，位置较好。卫民超市前身为财大百货商店，原址在财大校内，因其地理位置优势，生意较好，迁出以后，因地理位置偏僻的缘故，且其价格不具备竞争优势，所以生意萧条。这两家超市的共同特点是主要消费群为财大师生，商品均以日用品和食品为主，兼营文具，精品等。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; FONT-FAMILY: 'Times New Roman'; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN>
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