[公告]汉哲管理咨询参与《2010中国品牌价值管理论坛》暨《第六届中国最佳品牌建设案
段磊2.JPG ：<br/> <p class="MsoNormal"><span style="FONT-SIZE: 9pt" lang="EN-US"> </span><span style="FONT-SIZE: 14pt" lang="EN-US"> 2010</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">年</span><span style="FONT-SIZE: 14pt" lang="EN-US">10</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">月</span><span style="FONT-SIZE: 14pt" lang="EN-US">26</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">日，由中国顶尖财经媒体《</span><span style="FONT-SIZE: 14pt" lang="EN-US">21</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">世纪经济报道》与全球最大的综合性品牌咨询公司</span><span style="FONT-SIZE: 14pt" lang="EN-US">Interbrand</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">再度联手，在杭州黄龙饭店成功举办了</span><span style="FONT-SIZE: 14pt" lang="EN-US">“2010</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">中国品牌价值管理论坛</span><span style="FONT-SIZE: 14pt" lang="EN-US">”</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">暨第六届【中国最佳品牌建设案例】颁奖典礼。本届论坛，以</span><span style="FONT-SIZE: 14pt" lang="EN-US">“</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">大变化孕育大品牌</span><span style="FONT-SIZE: 14pt" lang="EN-US">”</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">为主题，广邀国际、国内著名品牌专家及知名企业品牌决策者通过对</span><span style="FONT-SIZE: 14pt" lang="EN-US">“</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">深刻洞悉未来品牌生存的世界</span><span style="FONT-SIZE: 14pt" lang="EN-US">”</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">、</span><span style="FONT-SIZE: 14pt" lang="EN-US">“</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">中国企业品牌的身份认同及其塑造</span><span style="FONT-SIZE: 14pt" lang="EN-US">”</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">、</span><span style="FONT-SIZE: 14pt" lang="EN-US">“</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">被碎片化时代：新媒体的演化趋势，以及企业传播的对策</span><span style="FONT-SIZE: 14pt" lang="EN-US">”</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">、</span><span style="FONT-SIZE: 14pt" lang="EN-US">“</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">大事件中的大营销</span><span style="FONT-SIZE: 14pt" lang="EN-US">”</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">、</span><span style="FONT-SIZE: 14pt" lang="EN-US">“</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">品牌下沉时代下的营销大机遇</span><span style="FONT-SIZE: 14pt" lang="EN-US">”</span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">等议题的探讨，为中国企业在不确定的经济形势下寻找品牌建设的路径与方法，从而帮助企业提升综合竞争能力，进一步推动中国产业升级。</span><span style="FONT-SIZE: 14pt" lang="EN-US"><br/> </span><span style="FONT-FAMILY: 宋体; FONT-SIZE: 14pt; mso-ascii-font-family: 'Times New="New"Roman'; mso-hansi-font-family: 'Times New="New"Roman'">汉哲管理咨询公司段磊博士和市场部受邀参加了此次活动，段磊博士在分论坛环节做了精彩的演讲和参与了论坛讨论。</span><span style="FONT-SIZE: 14pt" lang="EN-US"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></p>
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