hollings 发表于 2004-2-28 11:16:00

[讨论]如何对通信行业的代理商进行培训

想请大家讨论一下如何对手机行业的代理商进行培训,主要的思路为何?



<SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>个人认为对代理商进行培训</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">,</SPAN><SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>主要的思路</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">:<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN>


<SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>培训哪些人</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">?</SPAN><SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>哪个层面的人</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">?<o:p></o:p></SPAN>


<SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>培训的内容是哪些</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">?<o:p></o:p></SPAN>


<SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>我的想法是</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">:<o:p></o:p></SPAN>


<SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>给经销商的关键人培训</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">:</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">领导层、终端销售人员（单独的销售技巧、团队培训、产品知识培训）</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></FONT>


<SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>企业生存与发展的机会空间</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">?<o:p></o:p></SPAN>


<SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>客户在现在渠道扁平形式下怎么创造增值的新型销售模式</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">?<o:p></o:p></SPAN>


<SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>如何与上下级渠道建立一个新型的合作伙伴网络、资源整合共享</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">?<o:p></o:p></SPAN>


<SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>整个产业链合作如何推动</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">?<o:p></o:p></SPAN>


<SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>营销战略与策略改变</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial">?</SPAN><FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">渠道模式变革－终端制胜；营销制胜移动终端市场</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></FONT>


<FONT face=宋体><SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial">行业的持续性发展空间、发展方向：专业零售店业、家电连锁店、大型零售卖场</SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN></FONT>


<SPAN style="FONT-SIZE: 10.5pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-bidi-font-family: Arial"><FONT face=宋体>对代理商而言面临的来自内部组织系统的挑战，如何加强员工的归属感、如何变革整个组织使之适应新的产业发展的变革？</FONT></SPAN><SPAN lang=EN-US style="FONT-SIZE: 10.5pt; FONT-FAMILY: Arial"><o:p></o:p></SPAN>


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yjxyjx 发表于 2007-6-7 14:41:00

<p>本人曾在手机软件公司做过测试，从我的观点上看应该从产业链的角度上看待这个问题，首先从部门领导人传输部门管理模式，再做企业整体方面，主要是各个部门互连方面的培训，部门管理人员是基础管理者。管理高层人员方面的培训这方面就好做了，市场上这方面的培训很多。</p>
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