[原创]女企业家们，请亮出自己
<p class="MsoNormal" style="TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">改革开放三十年来，中国妇女的地位不断得到提高，在经济领域，涌现出一大批女性企业家，她们创造的成就，让须眉汗颜。一个女企业家群体已形成，并不断壮大。据不完全统计，中国女企业家已占到中国企业家总数的<span lang="EN-US">20%</span>强，且女企业家所掌管的企业有<span lang="EN-US">98</span>％处于盈利状态。尽管女企业家已具有一定数目，且经营管理业绩不俗，但在业界知名的有影响力的女企业家却寥寥没有几人，中国女企业家群体在中国经济界高端影响力缺失。<span lang="EN-US"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.5"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">善建团队对此现象进行了深度研究，认为导致目前这种现象出现的根本原因在于传统的男尊女卑的观念，使女企业家们尽管在公司经营上有着不错的业绩，但习惯性的低调以及社会上给于女性企业家更多的压力，女企业家们普遍对个人形象采取低调处理的态度，从而导致目前女企业家群体品牌领军人物的缺失。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.5"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">善建团队认为中国的女企业家们在踏踏实实低头干实事的同时，也应该注重个人品牌的建设。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.5"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">所谓个人品牌是指他人（员工和顾客）头脑中持有的一种印象。也就是说，塑造个人品牌的中心问题就是别人如何看待你。无论是公司品牌还是个人品牌，突出的品牌都需要清楚界定自己代表的东西，以让目标受众能够快速领会和接受。<span lang="EN-US"><o:p></o:p></span></span></p>
<p style="MARGIN: 0cm="0cm"0cm="0cm"0pt; TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.5"><span style="mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast; mso-ascii-font-family: 宋体; mso-hansi-font-family: 宋体; mso-bidi-font-family: 'Times New="New"Roman'; mso-bidi-theme-font: minor-bidi">成功的个人品牌应具有以下三个基本特征： <span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.5"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast"> 一是独特性：即它们代表某种东西，它们具有自己的观点。 <span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">二是相关性：它们代表的东西能够与他人认为重要的东西联系起来。 <span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">三是一致性：人们之所以会相信某种关系会或观察到的行为具有某种一致性。 <span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoNormal" style="TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.5"><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">具体到女企业家个人品牌的建立，善建团队认为女企业家个人品牌的建立，要做到以下七点：<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoListParagraph" style="MARGIN-LEFT: 33.75pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 0; mso-list: l0="l0"level1="level1"lfo1"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast"><span style="mso-list: Ignore">1、</span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">女企业家群体首先要改变观念，在踏踏实实埋头做企业的同时，也要适当的“亮出自己”，酒香不怕巷子深的时代已经过去，把自己的优点、亮点尽情绽放出来。这不仅仅是对自己的个人品牌有用，对企业的发展也有着推动作用。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoListParagraph" style="MARGIN-LEFT: 33.75pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 0; mso-list: l0="l0"level1="level1"lfo1"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast"><span style="mso-list: Ignore">2、</span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">女企业家个人品牌要建立在认清自己的个性和所处行业的情况上，对个人品牌进行清晰的定位。要清楚自己的优劣势，看清楚自己，认识自己，明晰自己的定位。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoListParagraph" style="MARGIN-LEFT: 33.75pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 0; mso-list: l0="l0"level1="level1"lfo1"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast"><span style="mso-list: Ignore">3、</span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">在个人品牌的塑造上，要适当的引入女性特别是东方女性的优秀特征，使女企业家的个人品牌更符合中国女企业家的个性。比如可以充分发挥女性最大的特征是爱与宽容等。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoListParagraph" style="MARGIN-LEFT: 33.75pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 0; mso-list: l0="l0"level1="level1"lfo1"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast"><span style="mso-list: Ignore">4、</span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">最重要的是要使自己领导的企业成为行业翘楚，在企业 获得成功，女企业家们自然也就收获了名望，赢得了掌声。这正如格力对于董明珠，海尔对于杨绵绵，光明对于王佳芬，公司的品牌获得成功的同时，其个人品牌也得到了极大的提升。但要切记毋要把个人声望重于企业名气。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoListParagraph" style="MARGIN-LEFT: 33.75pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 0; mso-list: l0="l0"level1="level1"lfo1"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast"><span style="mso-list: Ignore">5、</span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">女企业家的个人品牌建立要处理好传统与现代，兴趣与事业、家庭与个人、男人与女人、个人与企业之间的矛盾，达到自身与社会的一种均衡幸福感。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoListParagraph" style="MARGIN-LEFT: 33.75pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 0; mso-list: l0="l0"level1="level1"lfo1"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast"><span style="mso-list: Ignore">6、</span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">要在业界经常保持有你的声音，你要抓住一切有可能的机会，在行业的论坛、会议、媒体上发表你的观点和构想。树立你自己的观点旗帜，并且不遗余力的捍卫他。发布的时机也要掌握好，事件要具有针对性、焦点性、争议性等特征。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoListParagraph" style="MARGIN-LEFT: 33.75pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-char-indent-count: 0; mso-list: l0="l0"level1="level1"lfo1"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast; mso-bidi-font-family: 宋体; mso-bidi-theme-font: minor-fareast"><span style="mso-list: Ignore">7、</span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">女企业家要注意个人形象，要从平时的言谈行为、仪容仪表、礼仪服饰等细节开始进行女性个人品牌的塑造。<span lang="EN-US"><o:p></o:p></span></span></p>
<p class="MsoListParagraph" style="MARGIN-LEFT: 33.75pt; TEXT-INDENT: 0cm; LINE-HEIGHT: 150%; mso-char-indent-count: 0"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast"><o:p> </o:p></span></p>
<p class="MsoListParagraph" style="TEXT-INDENT: 0cm; LINE-HEIGHT: 150%; mso-char-indent-count: 0"><span lang="EN-US" style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast"><span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span><span style="mso-spacerun: yes"> </span></span><span style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-theme-font: minor-fareast; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-fareast">善建<span lang="EN-US"><o:p></o:p></span></span></p> 虽然说社会的发展，时代的进步，女人表现的地方越来越多，也涌现出了很多的优秀女企业家，但是相对来说，在很多决策等方面，有些还是不如男人的果断以及放手一搏的豁达态度。
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