bmwvision 发表于 2009-9-24 22:00:21

网络活动几要素浅谈

<DIV style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; BACKGROUND: white; PADDING-BOTTOM: 2pt; BORDER-LEFT: medium none; PADDING-TOP: 0cm; BORDER-BOTTOM: #cde7fa 1pt solid; mso-element: para-border-div; mso-border-bottom-alt: solid #CDE7FA .75pt">
<P class=MsoNormal style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; BACKGROUND: white; PADDING-BOTTOM: 0cm; MARGIN: 7.5pt 0cm 0pt; BORDER-LEFT: medium none; LINE-HEIGHT: 145%; PADDING-TOP: 0cm; BORDER-BOTTOM: medium none; TEXT-ALIGN: left; mso-border-bottom-alt: solid #CDE7FA .75pt; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-outline-level: 3; mso-padding-alt: 0cm 0cm 2.0pt 0cm" align=left><B><SPAN style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 幼圆; LETTER-SPACING: -0.6pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">个人浅见,一个线上活动应该注意活动的上的,合作媒体,活动期待的效果,活动的面向对象,活动的推广,以及活动的效果衡量及</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; LETTER-SPACING: -0.6pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 幼圆">AAR</SPAN></B><B><SPAN style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 幼圆; LETTER-SPACING: -0.6pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">。</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; LETTER-SPACING: -0.6pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 幼圆"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; BACKGROUND: white; PADDING-BOTTOM: 0cm; MARGIN: 7.5pt 0cm 0pt; BORDER-LEFT: medium none; LINE-HEIGHT: 145%; PADDING-TOP: 0cm; BORDER-BOTTOM: medium none; TEXT-ALIGN: left; mso-border-bottom-alt: solid #CDE7FA .75pt; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-outline-level: 3; mso-padding-alt: 0cm 0cm 2.0pt 0cm" align=left><B><SPAN style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 幼圆; LETTER-SPACING: -0.6pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">一个线上活动的首要问题是,活动的目的是什么</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; LETTER-SPACING: -0.6pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 幼圆"><o:p></o:p></SPAN></B></P></DIV>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 7.5pt; LINE-HEIGHT: 145%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align=left><SPAN style="FONT-SIZE: 12pt"><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">很简单,结果导向,上的决定了活动面向的人群,决定了活动的推广方式,决定了活动可调配的资源</SPAN><SPAN lang=EN-US style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">……</SPAN><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">所有这些,都会围绕着目的走。因此目的很重要,就好像友商网的这个十佳财会博客评选,志在于通过影响有影响的财会人员,进而在会计人群中普通建立友商网在线会计的专业形象,从而推广友商网的在线会计产品。这也决定了友商网接下来的所有活动要素。</SPAN><SPAN lang=EN-US style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<DIV style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; BACKGROUND: white; PADDING-BOTTOM: 2pt; BORDER-LEFT: medium none; PADDING-TOP: 0cm; BORDER-BOTTOM: #cde7fa 1pt solid; mso-element: para-border-div; mso-border-bottom-alt: solid #CDE7FA .75pt">
<P class=MsoNormal style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; BACKGROUND: white; PADDING-BOTTOM: 0cm; MARGIN: 7.5pt 0cm 0pt; BORDER-LEFT: medium none; LINE-HEIGHT: 145%; PADDING-TOP: 0cm; BORDER-BOTTOM: medium none; TEXT-ALIGN: left; mso-border-bottom-alt: solid #CDE7FA .75pt; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-outline-level: 3; mso-padding-alt: 0cm 0cm 2.0pt 0cm" align=left><B><SPAN style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 幼圆; LETTER-SPACING: -0.6pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">活动的合作媒体</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; LETTER-SPACING: -0.6pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 幼圆"><o:p></o:p></SPAN></B></P></DIV>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 7.5pt; LINE-HEIGHT: 145%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align=left><SPAN style="FONT-SIZE: 12pt"><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">一个活动如果是由友商网一个人在弄,也不见得会很好玩,也不见得会太公正,更不见可以广泛推广。因此友商网的中国十佳财会评选就选了三家合作媒体,并且在社区这一块还算做得不错,相得益彰。寻找合作媒体的作用在于:通过双赢的方式,让双方充分调动彼此间的资源,花费尽可能小的成本提高双方的知名度;通过这种合作,可以提高活动的权威性与公正性;为双方以后的合作建立良好的机制。</SPAN><SPAN lang=EN-US style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<DIV style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; BACKGROUND: white; PADDING-BOTTOM: 2pt; BORDER-LEFT: medium none; PADDING-TOP: 0cm; BORDER-BOTTOM: #cde7fa 1pt solid; mso-element: para-border-div; mso-border-bottom-alt: solid #CDE7FA .75pt">
<P class=MsoNormal style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; BACKGROUND: white; PADDING-BOTTOM: 0cm; MARGIN: 7.5pt 0cm 0pt; BORDER-LEFT: medium none; LINE-HEIGHT: 145%; PADDING-TOP: 0cm; BORDER-BOTTOM: medium none; TEXT-ALIGN: left; mso-border-bottom-alt: solid #CDE7FA .75pt; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-outline-level: 3; mso-padding-alt: 0cm 0cm 2.0pt 0cm" align=left><B><SPAN style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 幼圆; LETTER-SPACING: -0.6pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">活动的期待效果</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; LETTER-SPACING: -0.6pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 幼圆"><o:p></o:p></SPAN></B></P></DIV>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 7.5pt; LINE-HEIGHT: 145%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align=left><SPAN style="FONT-SIZE: 12pt"><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">上面说到活动的上的直接影响到了活动接下来的种种要素,活动的期待也不例外。例如友商网的这个活动依赖于友商社区,而友商社区依赖于友商网,属产品驱动型的活动,因此公正性本身就应该得到保证,对于一些小伎俩,如刷票、暗箱操作等都应该避免,不然友商网还推什么企业信用做啥对吧。但是如果友商网是非产品驱动型的,友商社区不依赖于友商网,那就可以另当别论。所以说从这方面来看,十佳财会博客评选不应该唯流量、注册量等是瞻,而应该看在会计人群中引起了多大的反响,通过给有影响的会计人一种归属感,让有影响的人去影响他们影响着的人。</SPAN><SPAN lang=EN-US style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<DIV style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; BACKGROUND: white; PADDING-BOTTOM: 2pt; BORDER-LEFT: medium none; PADDING-TOP: 0cm; BORDER-BOTTOM: #cde7fa 1pt solid; mso-element: para-border-div; mso-border-bottom-alt: solid #CDE7FA .75pt">
<P class=MsoNormal style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; BACKGROUND: white; PADDING-BOTTOM: 0cm; MARGIN: 7.5pt 0cm 0pt; BORDER-LEFT: medium none; LINE-HEIGHT: 145%; PADDING-TOP: 0cm; BORDER-BOTTOM: medium none; TEXT-ALIGN: left; mso-border-bottom-alt: solid #CDE7FA .75pt; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-outline-level: 3; mso-padding-alt: 0cm 0cm 2.0pt 0cm" align=left><B><SPAN style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 幼圆; LETTER-SPACING: -0.6pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">活动面向的是谁</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; LETTER-SPACING: -0.6pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 幼圆"><o:p></o:p></SPAN></B></P></DIV>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 7.5pt; LINE-HEIGHT: 145%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align=left><SPAN style="FONT-SIZE: 12pt"><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">这个是由活动目的决定的,废话一句就不再重复了。友商网不是新浪,不需要整一个十大财经博客评选这种只面向新浪博客的活动,因为友商社区不是专业的</SPAN><SPAN lang=EN-US style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">BSP</SPAN><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">,友商社区应该是一个归属在友商网全程电子商务理念下的涵盖商务和管理的社区,只是现阶段友商社区现在主打在线管理,并且在线会计是一个很重要的人群,而会计人群分布在网络的各个地方,还有未使用网络和准备使用网络的各个地方,这就要求这个活动的面要尽可能的铺开来,写博客的写出名了不再干会计的会计人,写博客想写出名的会计人,写博客不为了出名的会计人,让他们来参加十佳财会博客评选或者是让网友推选他们来参加财会博客评选,从而让被影响的人把有影响的人推上来影响更多的人,并且这种影响应该延伸到线下,让未写博客和会计人也来开设博客或者也到线上来,从而在会计人群中获得广泛的宣传。</SPAN><SPAN lang=EN-US style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<DIV style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; BACKGROUND: white; PADDING-BOTTOM: 2pt; BORDER-LEFT: medium none; PADDING-TOP: 0cm; BORDER-BOTTOM: #cde7fa 1pt solid; mso-element: para-border-div; mso-border-bottom-alt: solid #CDE7FA .75pt">
<P class=MsoNormal style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; PADDING-LEFT: 0cm; BACKGROUND: white; PADDING-BOTTOM: 0cm; MARGIN: 7.5pt 0cm 0pt; BORDER-LEFT: medium none; LINE-HEIGHT: 145%; PADDING-TOP: 0cm; BORDER-BOTTOM: medium none; TEXT-ALIGN: left; mso-border-bottom-alt: solid #CDE7FA .75pt; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-outline-level: 3; mso-padding-alt: 0cm 0cm 2.0pt 0cm" align=left><B><SPAN style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 幼圆; LETTER-SPACING: -0.6pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">活动的推广</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 13.5pt; COLOR: #008800; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; LETTER-SPACING: -0.6pt; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 幼圆"><o:p></o:p></SPAN></B></P></DIV>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 7.5pt; LINE-HEIGHT: 145%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align=left><SPAN style="FONT-SIZE: 12pt"><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">上面提到的合作媒体除了可以增强活动的权威与公证性外,还有很重要的一点就是可以更广泛地推广活动,并且这种持续的宣传源于双方共同利益,因而效果几乎不需要衡量,因为这是最有效的宣传方法。另外一个好的宣传方法就是,深入到会计人群聚集的各大社区进行宣传,利用其他会计社区会员的归属感来推动更多在这些社区里有影响的会计人参与活动。当然,如果有人愿意写软文,当然是必须的了,哈哈。</SPAN><SPAN lang=EN-US style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 7.5pt; LINE-HEIGHT: 145%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align=left><SPAN style="FONT-SIZE: 12pt"><B><SPAN style="COLOR: #555555; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">在</SPAN></B><B><SPAN lang=EN-US style="COLOR: #555555; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体">SNS</SPAN></B><B><SPAN style="COLOR: #555555; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">年代,套用光童鞋的一个分享,一个活动的最高目的应该是,通过影响有影响的人,从而影响他们影响着的更多人,获取更多广泛的宣传效果。</SPAN></B></SPAN><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">PS:</SPAN><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">最近友商网</SPAN><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"> <SPAN lang=EN-US><A href="http://accblog.youshang.com/%20"><SPAN style="COLOR: #2970a6; LINE-HEIGHT: 145%; TEXT-DECORATION: none; mso-bidi-font-size: 11.0pt; text-underline: none">“</SPAN><SPAN lang=EN-US style="COLOR: #2970a6; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-size: 11.0pt; text-underline: none"><SPAN lang=EN-US>中国十佳财会博客评选</SPAN></SPAN><SPAN style="COLOR: #2970a6; LINE-HEIGHT: 145%; TEXT-DECORATION: none; mso-bidi-font-size: 11.0pt; text-underline: none">” </SPAN></A></SPAN></SPAN><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">活动隆重上线,上面说是关于这个活动的一些想法。以上内容集成了很多高人的见解,如果您觉得写得不咋地,</SPAN><B><SPAN style="COLOR: #555555; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">那是因为我写得不咋地,而不是高人不咋地。</SPAN></B><SPAN lang=EN-US style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 7.5pt; LINE-HEIGHT: 145%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align=left><SPAN style="FONT-SIZE: 12pt"><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">好叻,关于这个十佳财会博客评选活动就到这里,这里面当然还有一个效果衡量及</SPAN><SPAN lang=EN-US style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt">AAR</SPAN><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">是肯定要的,咱们迟些时候再讨论。如果以上信息让你觉得像软文,那我告诉您,您想错了,记住,我从来不骗人,但我从来不说真话。</SPAN><SPAN lang=EN-US style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 7.5pt; LINE-HEIGHT: 145%; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto" align=left><SPAN style="FONT-SIZE: 12pt"><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">欢迎批评,转载请保留以下内容</SPAN><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"> </SPAN><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt">:</SPAN><SPAN style="COLOR: #555555; LINE-HEIGHT: 145%; FONT-FAMILY: 'Verdana','sans-serif'; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-fareast-font-family: 宋体; mso-bidi-font-size: 10.5pt"> <SPAN lang=EN-US><A title=梁文铖(kim)的个人博客 href="http://www.pmsoffice.com/"><SPAN lang=EN-US style="COLOR: #2970a6; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-size: 11.0pt; text-underline: none"><SPAN lang=EN-US>双渔作</SPAN></SPAN></A> &copy; <A title=双渔作原创或转载 href="http://www.pmsoffice.com/how-organize-online-activity.html"><SPAN lang=EN-US style="COLOR: #2970a6; LINE-HEIGHT: 145%; FONT-FAMILY: 宋体; TEXT-DECORATION: none; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-size: 11.0pt; text-underline: none"><SPAN lang=EN-US>怎样举办好一个线上活动</SPAN></SPAN></A><o:p></o:p></SPAN></SPAN></SPAN></P>

童童 发表于 2009-10-4 09:48:59

<p>确实是篇软文,鉴定完毕!</p>
<p>&nbsp;</p>
<p>除了友商还是友商,没有其他案例了么?</p>

祝福人生 发表于 2009-10-7 22:40:12

我看也是~~~~~~
页: [1]
查看完整版本: 网络活动几要素浅谈