戴安娜王妃的“发飙” -- 面对危机的公关艺术
<P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; TEXT-ALIGN: center" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">戴安娜王妃的“发飙”</SPAN><SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></B></P><P class=MsoListParagraph style="MARGIN: 0cm 0cm 10pt 18pt; TEXT-INDENT: -18pt; TEXT-ALIGN: center; mso-add-space: auto; mso-list: l0 level1 lfo3" align=center><SPAN lang=EN-US style="mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">-</SPAN><SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">面对危机的公关艺术</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; TEXT-INDENT: 22pt; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">对于戴安娜王妃的印象，已经越来越模糊，这不能怪我，因为那个时代我还很年轻，只记得她的美，她的微笑，和最后出车祸死亡的消息。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; TEXT-INDENT: 16.5pt; mso-char-indent-count: 1.5"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US><SPAN style="FONT-FAMILY: Calibri; mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">今天看了一小段介绍戴安娜王妃的电视纪录片，没有看到开头部分，只看到最后的两个片段。</SPAN></SPAN></P>
<P class=MsoListParagraphCxSpFirst style="MARGIN: 0cm 0cm 0pt 51.75pt; TEXT-INDENT: -33pt; mso-add-space: auto; mso-list: l2 level1 lfo1"><SPAN lang=EN-US style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-theme-font: minor-latin"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">1，</SPAN><SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">戴安娜王妃带着两个幼小的王子在某个岛上渡假。当一家三口正在海里嬉戏游玩时，一条“狗仔船”</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">— </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">装满狗仔的船</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">— </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">开了过来，自然是在船上一通长枪短炮的拍。我想这时候的戴安娜王妃自然很不高兴，但也没采取什么激烈的措施。有人出主意，用水注满气球做子弹，用弹弓射狗仔们。戴安娜同意了。于是有一帮狗仔们被水弹打着落花流水，这个射击游戏，王子们自然玩得很高兴。“这要在过去，我们是要被夹住双腿受刑罚，或者拉到街上被人扔鸡蛋。”其中的一个狗仔事后很不好意思的在电视镜头前说。因为，这帮狗仔破坏了媒体和王室之间的“约定”。</SPAN></SPAN></P>
<P class=MsoListParagraphCxSpLast style="MARGIN: 0cm 0cm 10pt 51.75pt; TEXT-INDENT: -33pt; mso-add-space: auto; mso-list: l2 level1 lfo1"><SPAN lang=EN-US style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-theme-font: minor-latin"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">2，</SPAN><SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">戴安娜王妃这次带着王子们去山上滑雪，为了得到安宁，戴安娜接受了几分钟的媒体采访。用几分钟的采访换取片刻的安宁。但是还是有个别不守规矩的狗仔，举起了“炮筒”，拍个不停。这次戴安娜生气了，怒气冲冲地踩着雪走了过去，咔咔地，大步流星地。这也是我第一次看到戴安娜生气的样子，看样子真地很生气，后果很严重。我想，重的话，会不会烧他的汽车，让保镖把他摁在雪地上一顿暴打，轻者没收他的相机，拉掉他的胶卷，或者怒斥他“</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">too naïve</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">”之类的，反正不能轻饶了这小子。戴安娜跑过去一把遮住他的镜头，好像</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">(</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">我英语听力不太好，记性也不太好</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">)</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">说</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">:”As a mother, I just want to protect my children.”</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">虽然没有笑容，但是语气还是很轻柔的。后面还说了几句：</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">”As a mother, xxxxxxxx”(</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">以上省略若干文字</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">)</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">。狗仔羞愧而退。欧了？让我有点失望，这感觉就好像看人吵了半天嘴，居然没有打起来。同时，也越发觉得戴安娜的美丽。</SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 10pt 18.75pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Calibri"><SPAN style="mso-spacerun: yes"> </SPAN></SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">从这两件事情上来看，除了再次领略了“英伦玫瑰”的超人魅力之外，也可以看出面对问题，面对危机，以暴制暴不见得是最好的办法，尤其是公众人物。固然对方有错在先，但如果采用激进的手段，可能会变成更大的新闻，那不就是狗仔们希望的吗？通过这两件事，我们看到戴安娜采用的两种方法可以值得学习。</SPAN></SPAN></P>
<P class=MsoListParagraphCxSpFirst style="MARGIN: 0cm 0cm 0pt 36.75pt; TEXT-INDENT: -18pt; mso-add-space: auto; mso-list: l1 level1 lfo2"><SPAN lang=EN-US style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-theme-font: minor-latin"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">1，</SPAN><SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">采用恶作剧、游戏等的方式，既小小地惩罚警告了犯规的人，又不伤害别人，让人感到羞愧的同时，吸取教训。如果戴安娜让两个王子射出去不是“水弹”，而是真的子弹的话，即使没有伤到人，我估计结果肯定会很糟糕。不是有人这样试过吗？</SPAN></P>
<P class=MsoListParagraphCxSpMiddle style="MARGIN: 0cm 0cm 0pt 36.75pt; TEXT-INDENT: -18pt; mso-add-space: auto; mso-list: l1 level1 lfo2"><SPAN lang=EN-US style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-bidi-theme-font: minor-latin"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">2，</SPAN><SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">降低自己的身份来，获取对方的同理心，让对方妥协，即使对方是可恶的狗仔。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">”As a mother”</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">，而不是</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">”As </SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">王妃</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">”</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">！我想那个破坏协议的狗仔肯定不太好意思，因为我敢肯定，他也有</SPAN><SPAN lang=EN-US style="FONT-FAMILY: Calibri">Mother</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">。如果打他一顿，肯定会弄出更多的新闻，弄不好这小子回去看医院，搞出个什么大毛小病的证明，索取巨额赔偿，也未可知。</SPAN></SPAN></P>
<P class=MsoListParagraphCxSpLast style="MARGIN: 0cm 0cm 10pt 36.75pt; mso-add-space: auto"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri"> </SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; TEXT-INDENT: 22pt; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">面临问题的最佳解决方案是：用理性的方法迅速解决问题，而不是继续制造更大的问题。美丽的戴安娜给我本人上了一课。我想那个烧人家汽车的窦某、摔相机并打人的李某某、枪击记者的马某某某也都可以好好学习下。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; TEXT-INDENT: 22pt; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">戴安娜王妃，永不凋零的英伦玫瑰。</SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 10pt; TEXT-INDENT: 22pt; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: Calibri">BTW:</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 宋体; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin">奇怪的是，为什么那个又老又丑的查尔斯王子怎么从来不和一家人在一起渡假的？</SPAN></SPAN></P><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-bidi">还有，好像同样是</SPAN><SPAN lang=EN-US style="FONT-SIZE: 11pt; FONT-FAMILY: 'Calibri','sans-serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 宋体; mso-bidi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-bidi">”Wang Fei</SPAN><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-bidi">“，我国的那个</SPAN><SPAN lang=EN-US style="FONT-SIZE: 11pt; FONT-FAMILY: 'Calibri','sans-serif'; mso-bidi-font-size: 10.0pt; mso-fareast-font-family: 宋体; mso-bidi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-bidi">”Wang Fei</SPAN><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 10.0pt; mso-bidi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-ascii-theme-font: minor-latin; mso-fareast-theme-font: minor-fareast; mso-hansi-theme-font: minor-latin; mso-bidi-theme-font: minor-bidi">的前后任老公的火气都不小，素质都一般，当然这是相对于美丽的戴安娜王妃而言。</SPAN>
页:
[1]