遗梦花 发表于 2009-6-20 12:05:48

网络营销

<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">我们为企业服务的过程中发现，有些企业对网络营销理解是多么的狭隘。<SPAN lang=EN-US> <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">他们以为在搜狐、网易、新浪等门户网站投点广告就是网络营销！<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">以为每天交给广告公司投放垃圾广告遍地撒网就是网络营销！<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">以为利用购买百度和谷歌的关键字就是网络营销！<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">—————————— <o:p></o:p></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">错！<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">这只是形式，你还没有找到网络营销的灵魂。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">我们做个简单的测试。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">生活中有没有发生如下情况：<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">你上新浪看新闻时，突然出现一个动画，很多情况下，你都没看是什么就选择关闭；<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">你看网页时，边上明明有广告，可你全然把它当作装饰品，视而不见。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">搜索时，倒是看到右侧的广告了，就是没点。偶然点击进去，却发现没什么兴趣，又稀里糊涂出来。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">这里道出两个问题：<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #373737; FONT-FAMILY: ; mso-font-kerning: 0pt">1</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">）</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">我们被信息覆盖，广告成为一种习惯不去注意的东西；</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> <o:p></o:p></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 42pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 10pt; COLOR: #373737; FONT-FAMILY: ; mso-font-kerning: 0pt">2</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">）</SPAN><SPAN style="FONT-SIZE: 10pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">我们被广告吸引进去，但是网站不知所云，无法让我们驻留，更没有办法让我们交易。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"> <o:p></o:p></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; mso-font-kerning: 0pt">&nbsp;</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">于是，我们可以看到大量的无效广告在互联网上泛滥，企业却不自知。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">实际上，个人认为互联网广告的目的是让别人快速反应，向你所要资料和信息，向你表达对产品的兴趣，甚至直接向你购买，这时候，<SPAN style="BACKGROUND: yellow; mso-highlight: yellow">顾客的钞票实际上就是企业的选票。</SPAN><SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">因特网最主要的目的就是借由这个工具拉近你与消费者之间的信任度。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">在网络上，同样一个广告，一个人看，一千人看，你的成本是一样的，但收益却大不相同。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">如果你设计的足够有创意，那你就能够获得更多价值。下面看一个案例。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; mso-font-kerning: 0pt">&nbsp;</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24.1pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">案例：宝洁的电邮营销<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">宝洁公司，</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: ; mso-font-kerning: 0pt">2001</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">年年底其通过电子邮件对中国网络用户投放了</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: ; mso-font-kerning: 0pt">flash(</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">动画</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: ; mso-font-kerning: 0pt">)</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">“</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">脱衣广告<SPAN lang=EN-US>”</SPAN>。该广告通过一个幽默诙谐的男性形象来宣传<SPAN lang=EN-US>“</SPAN>护舒宝<SPAN lang=EN-US>”</SPAN>黑色护垫。目标消费者主攻白领女性。收件人如果用鼠标点一下动画男人，动画男人会把上衣脱下来，旁白说：<SPAN lang=EN-US>“</SPAN>别害羞，尽管继续吧。<SPAN lang=EN-US>”</SPAN>继续点击，动画男人会将背心脱掉，解说词是：<SPAN lang=EN-US>“</SPAN>喂喂喂，你来真的？<SPAN lang=EN-US>”</SPAN>你如果继续点击，动画男人竟脱下裤子，只穿着一条短裤，解说词为：<SPAN lang=EN-US>“</SPAN>相信我，你还没有看到最精彩的部分！<SPAN lang=EN-US>”</SPAN>再点击，动画男人在脱下短裤的同时飞速地用一块黑色遮羞物代替了短裤，解说词是：<SPAN lang=EN-US>“</SPAN>好好好，我认输了，来吧</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: ; mso-font-kerning: 0pt">……</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">”</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">再点击，该遮羞物忽然慢慢放大，占据大部分画面，同时画面右侧打出广告语：<SPAN lang=EN-US>“</SPAN>全新护舒宝黑色护垫，仅供女士使用。<SPAN lang=EN-US>” <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; mso-font-kerning: 0pt"><SPAN style="FONT-FAMILY: ; mso-spacerun: yes">&nbsp;</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">这个广告首先投网民所好，大家觉得有意思，产生自发传播的冲动。虽然被媒体指责有性诱惑的成分，但却充分显示了网络寓</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: ; mso-font-kerning: 0pt">“</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">销</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: ; mso-font-kerning: 0pt">”</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">于乐的特点。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; mso-font-kerning: 0pt">&nbsp;</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">如果按照我们很多企业的思路，仅仅是发送一个<SPAN lang=EN-US>“</SPAN>黑色护舒宝闪亮登场<SPAN lang=EN-US>”</SPAN>的广告，估计一次传播就嘎然而止了，而且还被丢弃到垃圾箱里。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">但是运用这种方式，广告就变成了投资。后面引发了二次甚至多次传播的可能性。而且，又引发了话题营销，进一步曝光这个产品信息。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">所以，我们坚信在同样成本付出下，网络营销的效果可以大为不同。关键在于你懂不懂得将网络营销转化为一种有回报的投资，而不仅仅是成本的支出。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" align=left><SPAN style="FONT-FAMILY: "><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; mso-font-kerning: 0pt">&nbsp;</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">那如何转化为投资，如何做好网络营销呢？<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">这个问题可以简化为一个关键要点：<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">价值！毕竟，没有价值的东西，寿命不可能长久。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">这里价值包含两个：<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">信息价值和传播价值！<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">信息价值：你传递的信息对顾客来讲有趣、有益！<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 22pt; TEXT-ALIGN: left; mso-char-indent-count: 2.0; mso-line-height-rule: exactly; mso-pagination: widow-orphan" align=left><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">传播价值：你的文案或是软文不是你不仅是你要传达的信息，更是顾客愿意看的。这样才具备更好的传播性。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan" align=left><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: #373737; mso-font-kerning: 0pt"><SPAN style="FONT-FAMILY: ; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: #373737; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">丧失了传播价值以及给顾客带去的信息价值，那么网络营销空有其形，已丧失了内涵和灵魂，所以，很多顾客看到一些网络营销就一个感叹：其实你不懂我的心。<SPAN lang=EN-US> <o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: ">&nbsp;</SPAN></o:p></SPAN></P>

陆军 发表于 2009-6-21 17:00:21

<p>哈哈，楼主，你确实不懂我的心！</p>
<p>网络网民的心理需求验证远没有这么简单哦</p>

caijingyua 发表于 2009-6-25 10:41:49

<p>这就是网络营销吗？</p>

markli3010 发表于 2009-6-29 22:38:05

很强悍，宝洁的广告厉害!
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