ssy219000 发表于 2009-6-15 14:02:08

[转帖]SWOT分析模型

<p><b><span style="FONT-SIZE: 24pt; FONT-FAMILY: Verdana; mso-font-kerning: 18.0pt">SWOT</span></b><b><span lang="ZH-CN" style="FONT-SIZE: 24pt; FONT-FAMILY: 宋体; mso-font-kerning: 18.0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析模型</span></b></p>
<p><b><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana">SWOT</span></b><b><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析模型</span></b><b><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana">(SWOT Analysis)</span></b><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"> <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">　　</span><b><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana">SWOT</span></b><b><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析法</span></b><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">（也称</span><b><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana">TOWS</span></b><b><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析法</span></b><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">、<b>道斯矩阵</b>）即<b>态势分析法</b>，</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana">20</span><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">世纪</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana">80</span><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">年代初由</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a title="美国旧金山大学" href="http://wiki.mbalib.com/wiki/%E7%BE%8E%E5%9B%BD%E6%97%A7%E9%87%91%E5%B1%B1%E5%A4%A7%E5%AD%A6"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">美国旧金山大学</span></a></span><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">的</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a title="管理学" href="http://wiki.mbalib.com/wiki/%E7%AE%A1%E7%90%86%E5%AD%A6"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">管理学</span></a></span><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">教授</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a title="韦里克" href="http://wiki.mbalib.com/wiki/%E9%9F%A6%E9%87%8C%E5%85%8B"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">韦里克</span></a></span><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">提出，经常被用于企业</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a title="战略制定" href="http://wiki.mbalib.com/wiki/%E6%88%98%E7%95%A5%E5%88%B6%E5%AE%9A"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">战略制定</span></a></span><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">、</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a title="竞争对手分析" href="http://wiki.mbalib.com/wiki/%E7%AB%9E%E4%BA%89%E5%AF%B9%E6%89%8B%E5%88%86%E6%9E%90"><span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">竞争对手分析</span></a></span><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">等场合。</span><span lang="ZH-CN" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"> </span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><o:p></o:p></span></p>
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<p class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-outline-level: 2"><b><span lang="ZH-CN" style="FONT-SIZE: 18pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">目录</span></b><b><span style="FONT-SIZE: 18pt; FONT-FAMILY: Verdana"><o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana">&nbsp;&nbsp;&nbsp;&nbsp; <a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#SWOT.E5.88.86.E6.9E.90.E6.A8.A1.E5.9E.8B.E7.AE.80.E4.BB.8B">1 SWOT<span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析模型简介</span></a> <o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0="l0"level1="level1"lfo1; tab-stops: list="list".5in"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#SWOT.E6.A8.A1.E5.9E.8B.E5.90.AB.E4.B9.89.E4.BB.8B.E7.BB.8D">2 SWOT<span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">模型含义介绍</span></a> <o:p></o:p></span></li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0="l0"level1="level1"lfo1; tab-stops: list="list".5in"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#SWOT.E5.88.86.E6.9E.90.E6.AD.A5.E9.AA.A4">3 SWOT<span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析步骤</span></a> <o:p></o:p></span></li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0="l0"level1="level1"lfo1; tab-stops: list="list".5in"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#.E6.88.90.E5.8A.9F.E5.BA.94.E7.94.A8SWOT.E5.88.86.E6.9E.90.E6.B3.95.E7.9A.84.E7.AE.80.E5.8D.95.E8.A7.84.E5.88.99">4 <span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">成功应用</span>SWOT<span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析法的简单规则</span></a> <o:p></o:p></span></li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0="l0"level1="level1"lfo1; tab-stops: list="list".5in"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#SWOT.E6.A8.A1.E5.9E.8B.E7.9A.84.E5.B1.80.E9.99.90.E6.80.A7">5 SWOT<span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">模型的局限性</span></a> <o:p></o:p></span></li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0="l0"level1="level1"lfo1; tab-stops: list="list".5in"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#SWOT.E5.88.86.E6.9E.90.E6.B3.95.E6.A1.88.E4.BE.8B.E5.88.86.E6.9E.90">6 SWOT<span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析法案例分析</span></a> <o:p></o:p></span></li>
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<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0="l0"level2="level2"lfo1; tab-stops: list="list"1.0in"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#.E4.B8.AD.E5.9B.BD.E7.94.B5.E4.BF.A1.E7.9A.84SWOT.E5.88.86.E6.9E.90.E6.A1.88.E4.BE.8B">6.1 <span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">中国电信的</span>SWOT<span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析案例</span></a> <o:p></o:p></span></li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0="l0"level2="level2"lfo1; tab-stops: list="list"1.0in"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#.E6.9F.90.E7.82.BC.E6.B2.B9.E5.8E.82SWOT.E5.88.86.E6.9E.90.E6.A1.88.E4.BE.8B">6.2 <span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">某炼油厂</span>SWOT<span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析案例</span></a> <o:p></o:p></span></li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0="l0"level2="level2"lfo1; tab-stops: list="list"1.0in"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#.E6.B2.83.E5.B0.94.E7.8E.9B.28Wal-Mart.29SWOT.E5.88.86.E6.9E.90.E6.A1.88.E4.BE.8B">6.3 <span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">沃尔玛</span>(Wal-Mart)SWOT<span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析案例</span></a> <o:p></o:p></span></li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0="l0"level2="level2"lfo1; tab-stops: list="list"1.0in"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#.E6.98.9F.E5.B7.B4.E5.85.8B.28Starbucks.29SWOT.E5.88.86.E6.9E.90.E6.A1.88.E4.BE.8B">6.4 <span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">星巴克</span>(Starbucks)SWOT<span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析案例</span></a> <o:p></o:p></span></li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0="l0"level2="level2"lfo1; tab-stops: list="list"1.0in"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#.E8.80.90.E5.85.8B.28Nike.29SWOT.E5.88.86.E6.9E.90.E6.A1.88.E4.BE.8B">6.5 <span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">耐克</span>(Nike)SWOT<span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">分析案例</span></a> <o:p></o:p></span></li></ul>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0="l0"level1="level1"lfo1; tab-stops: list="list".5in"><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B#.E7.9B.B8.E5.85.B3.E6.9D.A1.E7.9B.AE">7 <span lang="ZH-CN" style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">相关条目</span></a> <o:p></o:p></span></li></ul></td></tr></tbody></table></p>&nbsp;<font face="Verdana"><a href="http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B">http://wiki.mbalib.com/wiki/SWOT%E5%88%86%E6%9E%90%E6%A8%A1%E5%9E%8B</a></font>

ssy219000 发表于 2009-6-15 14:02:53

附件上传不了啊？？？

geempire 发表于 2009-8-20 01:52:51

&nbsp;so good<br/>

XUANQI 发表于 2009-8-20 09:28:15

通过这个帖子发现一个网站！

geempire 发表于 2009-8-26 21:58:09

&nbsp;学习

geempire 发表于 2009-8-28 00:24:49

&nbsp;很好

geempire 发表于 2009-11-4 21:44:38

&nbsp;很详细，谢谢

geempire 发表于 2009-11-9 12:11:25

&nbsp;学习
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