[原创]改革在中国零售业==一条超级艰辛的路
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">零售行业</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">一个超级大范畴的概念行业</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">许许多多的行业都可以被理解为是零售行业</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">因为它的特点就是买来卖去</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">只要你提供的买卖是针对最终使用者</span><span lang="EN-US"><font face="">(</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">终端</span><span lang="EN-US"><font face="">)</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">的</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">不论它是商品还是服务</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">都可以称为零售的一个小行业</span><span lang="EN-US"><font face="">.</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">但是</span><span lang="EN-US"><font face="">,</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">也正是因为它所具有的这个特性</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">使得零售这个行业的任何改革都是极其困难的</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">甚至可以说是血腥的</span><span lang="EN-US"><font face="">(</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">北京西单商场的郭凯总经理就是例子</span><span lang="EN-US"><font face="">),</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">也就是说</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">它是一条充满艰辛的道路</span><span lang="EN-US"><font face="">.</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">那么</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">为什么改革在零售业就是非常艰辛的呢</span><span lang="EN-US"><font face="">?</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">为什么它要比其它行业都接受革新慢呢</span><span lang="EN-US"><font face="">?</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">下面来具体分析下</span><span lang="EN-US"><font face="">:</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">一</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">零售行业本身的特点</span><span lang="EN-US"><font face="">:</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">零售行业是个低科技含量的行业</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">可以说任何人都可以从事这个行业</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">也正因为此</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">零售这个行业的领头人们都或多或少的带上了固有的</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">片面的保守思想</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">强调老观念</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">强调经验</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">强调年头</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">强调传统</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">从而带给零售行业一个巨大的发展障碍</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">也许有的人说了</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">现在零售业不是发展的很快吗</span><span lang="EN-US"><font face="">?</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">不是发展的很好吗</span><span lang="EN-US"><font face="">?</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">呵呵</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">我来直接回答这个问题</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">那是因为零售行业都在向外资零售学习</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">在向外资零售复制</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">甚至可以说任何外资的一些新方法</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">新手段都会非常快的被中国零售行业所复制</span><span lang="EN-US"><font face="">….</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">而其自身可能早就有所研究</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">有所创新</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">但却被一直压制</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">一直固化</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">结果却在最后从外资零售那里学习了</span><span lang="EN-US"><font face="">,,,,,,,,,,</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">二</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">零售行业的通行媒介</span><span lang="EN-US"><font face="">:</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">由于固有的观念</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">零售行业经常被其领导者和一些媒体认为是产业链的末端</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">或者说只是厂家的代卖者</span><span lang="EN-US"><font face="">,”</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">我们就是替厂家卖东西的</span><span lang="EN-US"><font face="">”=</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">这样的话经常容易在零售业的许多领导和业务人员嘴里听到</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">那</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">为什么他们会有这样的言论呢</span><span lang="EN-US"><font face="">?</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">这是因为传统零售业包括现在零售业普遍认为其业务模式中最根本的传递媒介就是商品</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">搞好了商品</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">搞对了商品</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">就能存活和发展</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">因此</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">一切都要以此为条件</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">如果任何的改革不是围绕这个进行</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">就要被压制</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">被否定</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">被固化</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">所以一直以来中国零售业都很难自己产出任何革新观念和方法</span><span lang="EN-US"><font face="">.</font></span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">三</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">零售行业没有发展支持中心</span><span lang="EN-US"><font face="">:</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">在前面的两点中有所提及</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">零售行业由于其特点和从业者的固化思维</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">导致了零售企业根本不肯为零售本身发展提供诸如资金</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">人才等方面的投入支持</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">不接受创新</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">不接受改革</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">他们认为只要把商品做好了就可以了</span><span lang="EN-US"><font face="">.</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">而都是看到外资做什么他们才做什么</span><span lang="EN-US"><font face="">.</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">这里我要特别表扬北京华联这个企业</span><span lang="EN-US"><font face="">,</font></span><personname wst="on" productid="吉小安"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">吉小安</span></personname><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">先生本身虽然不是从事零售行业的</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">但其接受和支持改革与创新的精神和行动是值得所有中国零售企业学习的</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">该企业在<personname wst="on" productid="吉小安">吉小安</personname>先生的战略指导下</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">成立了顾客研究中心</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">商品研究中心</span><span lang="EN-US"><font face="">(</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">品类</span><span lang="EN-US"><font face="">),</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">零售创新中心</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">并都是委派了经验非常丰富的专家来进行负责和领导</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">说明了其革新的理念</span><span lang="EN-US"><font face="">(</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">我本人从来没在华联工作过</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">也不是华联的写手哦</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">哈哈</span><span lang="EN-US"><font face="">)</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">综合以上三点</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">我们可以看出</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">中国零售行业依然存在着许多弊病</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">而这些弊病揪其原因</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">最为主要的就是领导者从思维</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">理念</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">指导方向上的传统与固化所造成的</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">而这些又正是导致了中国零售行业改革创新的艰辛的最重要的因素</span><span lang="EN-US"><font face="">.</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">也许有人说</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">我们也进行了信息化改革了呀</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">我们也进行了服务顾客的改革了呀</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">我们也进行了商品品类管理等方面的改革了呀</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">我们也进行了管理结构的改革了呀</span><span lang="EN-US"><font face="">,,,,,,,,,,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">但是</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">我请大家给予注意</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">这些已经在中国零售企业被广泛使用了的改革与创新</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">哪些不是从外资那里学来的呢</span><span lang="EN-US"><font face="">???</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">哪些不是都最早就由中国零售从业者早就研究从来了呢</span><span lang="EN-US"><font face="">???</font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">改革</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">创新</span><span lang="EN-US"><font face="">,</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ""; mso-hansi-font-family: "";">永远都是中国零售行业的艰辛之路啊</span><span lang="EN-US"><font face="">!!!!!!!!!!!!!!!!!</font></span></p>
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