[原创]对三一重工过冬措施的分析
<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="LAYOUT-GRID-MODE: line; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">《证券日报》最近刊发了一篇《</span><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">三一重工<span lang="EN-US">:</span>再苦不能苦员工》的文章，对三一重工的过冬措施给予了介绍。在为他们叫好之际，来看看这么措施更深层的含义。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;"><span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">首先，我不认为这是炒作。三一重工在对员工的激励方面，是即华为之后，第二个大手笔的企业。他们能做得出这样的承诺，这跟三一老板梁稳根的个性有关。之前，三一就曾<span lang="EN-US">3500</span>万重奖已故高管。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">其次，我们来具体看看它的几招。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 22.05pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; tab-stops: list 0cm;"><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">第一，</span><span style="FONT-SIZE: 7pt; LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-fareast-font-family: 仿宋_GB2312;"><font face="">
</font></span><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">高管降薪。一个企业的发展很大程度是由高管队伍决定的，只有将高管的利益与公司的利益捆绑在一起，才能最大限度地激发高管的积极性。所以，面对危机时，高管更是应以身作则，用自己的实际行动能表示诚意。中国有句俗话，群众看干部。同样国外也有类似的事情。当美国三大汽车<span lang="EN-US">CEO</span>开着自己的专机，第一次去国会要钱时，可想而知会有什么样的结果。从另一个角度来看，当企业重新走上光明大道时，这些降低的薪水，会得到成倍的奉还，投入产出比高。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312;"> </span><span lang="EN-US" style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 22.05pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; tab-stops: list 0cm;"><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">第二，</span><span style="FONT-SIZE: 7pt; LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-fareast-font-family: 仿宋_GB2312;"><font face="">
</font></span><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">不裁员、不减薪、不接受员工降薪申请。这是针对员工的规定，三一有特定的条件，很多企业做不到这一点也是可以理解的。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 17.95pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">先看不裁员。三一所在的机械行业，是国家<span lang="EN-US">4</span>万亿刺激计划的重点受益对象，往好的看，三一未来的开工率有可能会过<span lang="EN-US">100%</span>。招人还来不及呢，还裁什么人。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 17.95pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">再看不减薪。这点三一也是很有实力的。三一这几年的发展，不仅销售收入增长迅速，利润也是大幅增长，积攒了雄厚的家底。从成本角度来看，中国的制造企业人力成本所占的比重极小，而员工的成本在总人力成本中又是小头儿。实施员工降薪不仅对降低成本作用微乎其微，反而挫伤员工积极性，影响员工正常生活，得不偿失。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 17.95pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">再看不接受员工降薪申请。这手够漂亮的。上面说了，对员工降薪无助降低成本。再使出这招儿，没花一分钱就让员工感激涕零，取得了极大的积极效应。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 17.95pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312;"> </span><span lang="EN-US" style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 22.05pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan; tab-stops: list 0cm;"><span style="LAYOUT-GRID-MODE: line; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">第三，</span><span style="FONT-SIZE: 7pt; LAYOUT-GRID-MODE: line; COLOR: #444444; LINE-HEIGHT: 150%; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-fareast-font-family: 仿宋_GB2312;"><font face="">
</font></span><span style="LAYOUT-GRID-MODE: line; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">推出千亿回报奖。前面两招，分别领导树了榜样，员工宽了心，下面就应该大家拧成一股绳开工了，这第三招就是发挥这作用的。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 17.95pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">在<span lang="EN-US">HR</span>领域对于目标设定常说这样一句话，跳一跳能够得着。如果这个奖励计划只是个画饼，那将是极其虚伪的。所以，先简单粗糙的做个可能性分析。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 17.95pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">2008</span><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">年，三一销售收入<span lang="EN-US">209</span>亿元，如果<span lang="EN-US">2012</span>年要达到<span lang="EN-US">1000</span>亿，每年的增长速度就必须达到<span lang="EN-US">50%</span>。这个速度能否达到了？我觉得难度不是很大。原因有二：一是历史参照。三一这几年的增速都是超过<span lang="EN-US">50%</span>的。二是未来预期。<span lang="EN-US">4</span>万亿的计划，大部分是投入到基础建设方面，对机械行业有很大的拉动。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 17.95pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">其次，来看看这个计划的作用。员工总是需要激励的，不是正向就是负向。前面已经否决了负向的作法，而这个正向作法会有多大的作用呢？<span lang="EN-US">10</span>倍的回报，与员工自愿放弃的利益相比（注意这还是员工自愿），简直就是暴利。虽然钱不是激励的唯一因素，但是前面两招的精神作用，加上这第三招的物质作用，整个措施可谓都想到了。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 17.95pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312;"> </span><span lang="EN-US" style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 17.95pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">困难时期，各家都在想招应对。我们看到有三一这样的企业，也看到有些只拿员工折腾的。人心向背，不言而喻。看看美国三大汽车<span lang="EN-US">CEO</span>第二次去国会讨钱的改变，非常时期，还应该夹着尾巴做人。</span><span style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 17.95pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: 宋体; mso-fareast-font-family: 仿宋_GB2312; mso-ascii-font-family: 仿宋_GB2312;"> </span><span lang="EN-US" style="FONT-SIZE: 9.5pt; COLOR: #444444; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体;">
<p></p></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 16.2pt; TEXT-INDENT: 17.95pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: Verdana; mso-bidi-font-family: 宋体;">再提一下老话题。<span lang="EN-US">HR</span>经常抱怨自己不被重视，地位是做出来的，不是喊出来的。看看三一应时推出来的这一整套措施，环环相扣。<span lang="EN-US">HR</span>的作用还被人忽视吗？</span></p> <p>恩，这篇报道我也看过，也没有实际去调研过。但从一个认识的人口中，所知道的信息并不是这样，尤其是<span style="FONT-SIZE: 7pt; LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; LETTER-SPACING: 1.2pt; mso-font-kerning: 0pt; mso-fareast-font-family: 仿宋_;"><font face="">
</font></span><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_letter-spacing:1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: verdana; mso-bidi-font-family: 宋体;">不裁员、不减薪、不接受员工降薪申请。这点，最好去问问三一的人。</span></p><p><span style="LAYOUT-GRID-MODE: line; COLOR: #404040; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_letter-spacing:1.2pt; mso-font-kerning: 0pt; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: verdana; mso-bidi-font-family: 宋体;">至于高管降薪，要看看他们的薪酬结构，然后降低的是什么，然后看看年报吧。</span></p>
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