datangcp 发表于 2009-1-14 20:09:58

局变•坚持•力量——2008连锁业回顾与展望

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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; mso-list: l1 level1 lfo1; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">分化中的整合<SPAN lang=EN-US><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">站在<SPAN lang=EN-US>2009</SPAN>年的门槛回望<SPAN lang=EN-US>2008</SPAN>年,许多人会感觉到只有两个季节的印象:多<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">事之秋和冬日冰霜,激情的梦一夜间被危机冰冻,这个冬天还在蔓延,信心的泰坦尼克号似乎在慢慢沦陷,距离春天真得很遥远吗?让我们试着撬动危机冰山的一角,透过连锁业的变革,看看冰山下方的经济暗流在怎样澎湃地涌动?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">面对<SPAN lang=EN-US>19</SPAN>世纪,狄更斯发出了“这是一个最坏的时代,这是一个最好的时代”的感慨,我们没有遇到一个这样的时代,但是相逢上这样一个时期。在心绪复杂的<SPAN lang=EN-US>2008</SPAN>年的大盘点中,让我们先回顾一下连锁业中的“坏”消息:<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">国际方面:<SPAN lang=EN-US>2008</SPAN>年美国零售业<SPAN lang=EN-US>14.8</SPAN>万家零售店关闭;拥有<SPAN lang=EN-US>149</SPAN>家<SPAN lang=EN-US><A href="http://www.flyhorses.com/Study_10_1.htm"></A><A href="http://www.flyhorses.com/Study_10_1.htm"><SPAN lang=EN-US style="COLOR: black; TEXT-DECORATION: none; text-underline: none"><SPAN lang=EN-US>百货</SPAN></SPAN></A><A href="http://www.flyhorses.com/"></A><A href="http://www.flyhorses.com/"><SPAN lang=EN-US style="COLOR: black; TEXT-DECORATION: none; text-underline: none"><SPAN lang=EN-US>连锁</SPAN></SPAN></A></SPAN>店<SPAN lang=EN-US>Mervyns</SPAN>、美国第二大消费类电子连锁零售商电路城和最大的家具用品零售商<SPAN lang=EN-US>LinensnThings</SPAN>已经申请了破产保护。全球最大的家具建材零售商家得宝、百货零售商西尔斯、专门从事高级职业女装的服装零售商安泰勒和运动服装鞋袜零售商<SPAN lang=EN-US>FootLocker</SPAN>正在关闭店面。单单是过去的六个月,星巴克、<SPAN lang=EN-US>PacificSun wear</SPAN>、<SPAN lang=EN-US>LaneBryant</SPAN>、时尚<SPAN lang=EN-US>Bug</SPAN>和<SPAN lang=EN-US>Catherines</SPAN>等连锁店大户,已经宣布关闭共<SPAN lang=EN-US>1000</SPAN>个零售点。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">同样遭遇寒冬的还有英国零售商。百年连锁零售商<SPAN lang=EN-US>Woolworths</SPAN>于<SPAN lang=EN-US>11</SPAN>月<SPAN lang=EN-US>27</SPAN>日宣布破产。此外,拥有超过<SPAN lang=EN-US>100</SPAN>家连锁门店的<SPAN lang=EN-US><A href="http://www.flyhorses.com/Study_2_1.htm"></A><A href="http://www.flyhorses.com/Study_2_1.htm"><SPAN lang=EN-US style="COLOR: black; TEXT-DECORATION: none; text-underline: none"><SPAN lang=EN-US>家居连锁</SPAN></SPAN></A></SPAN>巨头<SPAN lang=EN-US>MFI</SPAN>公司,也于<SPAN lang=EN-US>11</SPAN>月<SPAN lang=EN-US>25</SPAN>日邀请接管公司进驻。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">在国内:<SPAN lang=EN-US>2008</SPAN>年<SPAN lang=EN-US>7</SPAN>月<SPAN lang=EN-US>8</SPAN>日,全球最具影响的贝塔斯曼书友会宣布在中国<SPAN lang=EN-US>18</SPAN>个城市的<SPAN lang=EN-US>36</SPAN>家实体连锁店全部关闭;受累低迷房市,百安居<SPAN lang=EN-US>7</SPAN>年以来首次关店,<SPAN lang=EN-US>2008</SPAN>年,百安居已经在福州、温州、青岛陆续关闭经营不善的卖场;继乳</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-bidi-font-weight: bold; mso-font-kerning: 0pt">业<SPAN lang=EN-US>“</SPAN>三聚氰胺<SPAN lang=EN-US>” </SPAN>拷问食品安全事件给中国的乳品业带来了沉重的打击后,曾经的中国首富,国美电器的掌门人黄光裕因经济犯罪嫌疑被拘捕,这给正在大踏步扩张的国美电器的发展前景带来了不确定的因素;同时中国最大本土体育零售商,</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt">掌握中国体育服装及运动鞋销售渠道的三巨头之首,占据耐克、阿迪达斯、锐步、匡威等国内市场近<SPAN lang=EN-US>25%</SPAN>份额的国内体育销售渠道商巨头<SPAN lang=EN-US>——</SPAN>中国领跑体育股份公司(<SPAN lang=EN-US>USGSports</SPAN>)因风投资金不到位,已于<SPAN lang=EN-US>2008</SPAN>年<SPAN lang=EN-US>10</SPAN>月正式宣布解散。<SPAN style="mso-bidi-font-weight: bold">而商务部<SPAN lang=EN-US>12</SPAN>月初公布的全国住宿和餐饮销售额数据显示:</SPAN></SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt">11</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt">月住宿餐饮零售额环比降<SPAN lang=EN-US>6.6</SPAN>%……<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt">让我们再来看看“好”消息:</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">国家统计局数据显示,国内<SPAN lang=EN-US>2008</SPAN>年<SPAN lang=EN-US>1-11</SPAN>月社会消费品零售额达到<SPAN lang=EN-US>97,759.2</SPAN>亿元,同比增长<SPAN lang=EN-US>21.9</SPAN>%。由于节假日和刚性需求的拉动,预计<SPAN lang=EN-US>12</SPAN>月份社会消费品零售额将继续<SPAN lang=EN-US>08</SPAN>年每月环比<SPAN lang=EN-US>20</SPAN>%以上的增长率;同年</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt">6</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt">月<SPAN lang=EN-US>19</SPAN>日,步步高商业连锁股份有限公司在深交所上市,不仅成为中国民营超市第一股,也是自<SPAN lang=EN-US>2004</SPAN>年家电连锁企业苏宁电器上市之后的首家以连锁百货零售业为主体的上市公司;<SPAN lang=EN-US>8</SPAN>月<SPAN lang=EN-US>28</SPAN>日,上海美特斯邦威服饰股份有限公司在深交所正式挂牌上市;全球知名市场调查机构尼尔森发布的消费者信心指数调查显示,在全球消费者信心指数持续走低的情况下,中国消费者信心较上半年略有提升,指数达到<SPAN lang=EN-US>96</SPAN>,超过全球平均水平<SPAN lang=EN-US>12</SPAN>点。半数以上中国受访者<SPAN lang=EN-US>(56%)</SPAN>对未来<SPAN lang=EN-US>12</SPAN>个月的个人财政状况持乐观态度……<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt">如果细细品味我们会发现在这些好坏交杂的现象与数据的背后,产业资本正在进行急剧的交换和嬗变,一些老牌的连锁大象正在被新生的资本势力所鲸吞,分化中的整合悄悄地显现出新型产业的力量,让我们继续探索下去,看看究竟是谁在逆风中飞扬?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; mso-list: l1 level1 lfo1; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">逆势中的扩张<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt">中国人文哲学讲究“否极泰来”,在危机面前,有的人看“危”思“危”,踯躅不前;而有的人</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">化<SPAN lang=EN-US>“</SPAN>危<SPAN lang=EN-US>”</SPAN>为<SPAN lang=EN-US>“</SPAN>机<SPAN lang=EN-US>”</SPAN>,加速发展。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">中国是全球加盟体系最多的国家,连锁模式的扩张从<SPAN lang=EN-US>2005</SPAN>年后呈现急剧的膨胀,这其中零售业连锁的扩张首当其冲,发展规模也最大。由于金融危机主要发生在下半年,因此对零售业的辐射仅仅在去年的四季度得到一些体现,但这丝毫不影响大鳄们的扩张脚步,值得注意的是一些国外著名的品牌企业借此机会在中国开始跑马圈地:</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt">一向在全球只经营加盟店的经济型连锁酒店速<SPAN lang=EN-US>8</SPAN>去年在中国开设了<SPAN lang=EN-US>40</SPAN>多家直营连锁酒店,并计划<SPAN lang=EN-US>2012</SPAN>年达到<SPAN lang=EN-US>268</SPAN>家;百胜集团旗下的<SPAN style="mso-bidi-font-weight: bold">必胜比萨站中国开业三大比萨品牌启用全新战略;日本大型零售连锁商无印良品进驻北京;家乐福中国再推<SPAN lang=EN-US>express</SPAN>超市,打造超市连锁新模式;</SPAN>菲律宾最大的快餐连锁运营商快乐蜂<SPAN lang=EN-US>5550</SPAN>万美元收购北京餐饮连锁店宏状元;</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt">百思买一天开张两家店;外资家电连锁扩张突然提速;沃尔玛正在悄悄启动“城乡万店”连锁计划。在青岛,</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">佳士客烟台店、潍坊店去年相继开业;日本永旺正在筹划</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt">24</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">小时便利店的连锁行动。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: Verdana; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0"><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt">金融危机加速了经济的下滑,同时也加速了竞争的速度,国内的企业看到老外们如此急迫地扩张,也开始出手相争,</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">中国最大的药品零售商海王星辰一举并购宁波新世纪大药房</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt">68</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">家连锁店;华润万家吞并了深圳最早百货连锁之一的万佳百货后在全国拥有了</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt">2450</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">家门店;苏宁电器募集资金</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt">24.3</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">亿元,在二三线城市新开</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt">200</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial">多家连锁店;李嘉诚收购广东零售前三名的深圳市民润农产品配送连锁商业有限公司。</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-weight: bold; mso-font-kerning: 0pt">在青岛,</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana">世纪联华、苏果、物美等一批民族商业品牌开始与省供销社联手,欲借助供销社的优势网络向县一级市场进军;</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">双星鞋业稳定生产发展连锁,逆市中不断加快连锁店的扩张;青岛金王在受到出口下滑的影响后,正在谋求国内连锁专卖的发展;同时在青岛,经济型的商务连锁酒店扩张迅猛,从</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ">2007</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">年的</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ">100</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">余家直线增至</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ">230</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">余家,增幅达到了</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ">100%</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">;</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ">2008</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">年</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: ">6</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">月,</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">青岛市《连锁商业零售业服务规范》正式发布实施以来,利群、维客、百盛、北方国贸等零售大腕企业纷纷加大了在二、三线城市进行连锁扩张的力度,其中北方国贸大型百货零售连锁</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: ">12</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">月份在平度开业;餐饮业方面,领军企业青岛良友大酒店也开始了外埠的连锁扩展;新型的连锁行业中,专注于</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: ">IT</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">产品维修连锁的青岛易修数码连锁机构更是表现出众,</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: ">2008</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">年全年的销售额增幅达到了</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: ">30%</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">以上,</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: ">2008</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">年全国加盟店的扩张速率达到了</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: ">110%</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">,拥有了</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: ">120</SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">余家加盟连锁店,央视为此作了专题报道,日前,易修在北京百脑汇的直营旗舰连锁店也正筹备开业;此外,</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: ˎ̥; mso-hansi-font-family: ˎ̥">福元运通投资管理连锁、英派斯大健康连锁、耶士咖啡连锁、植秀堂养生养颜连锁也都在逆势中帷幄,伺机而动。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%"><o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 21pt; TEXT-INDENT: -21pt; LINE-HEIGHT: 150%; mso-list: l1 level1 lfo1; tab-stops: list 21.0pt"><SPAN lang=EN-US style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore">l<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">局变中的热土<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; LINE-HEIGHT: 150%"><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">纵观<SPAN lang=EN-US>2008</SPAN>年的连锁业的发展,我们发现了在这个特定历史时期中连锁产业结构发生了局变,冰冷的数据后面隐藏着投资的热点,这给我们<SPAN lang=EN-US>2009</SPAN>年的前行指出了参考的方向,总结<SPAN lang=EN-US>10</SPAN>条如下:<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo2; tab-stops: list 18.0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">1、</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">墨守成规的老牌连锁企业正在被富于创新的新型连锁企业所取代;<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo2; tab-stops: list 18.0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">2、</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">握有丰裕现金流和产业资本的企业拥有了跑马圈地的先行权;<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo2; tab-stops: list 18.0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">3、</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">成熟的传统业态的连锁,越来越聚集到巨头的手中,新的龙头企业正在崛起;<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo2; tab-stops: list 18.0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">4、</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">大型的百货商店和酒店正处于经营模式边缘化的状态,高档商品的折扣化已开始演变成一场风暴,大规模在风险中难以调身;而新兴的专业化大型超市连锁以及具有一定规模特色的大众经济型餐饮连锁越来越得到消费者的青睐;<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo2; tab-stops: list 18.0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">5、</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">随着家电下乡的启动,二、三、四线城市有望成为拉动中国内需的新兴力量,因此,以零售、医药、消费、环保和新型农业为基础的连锁业在这些城市的市场潜在空间发展巨大;<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo2; tab-stops: list 18.0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">6、</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">在特定的商品方面,网络销售的增长幅度超过了传统销售的增幅,医药保健品网上加盟连锁的势头迅猛,综合性的网络服务业态正在长大,网络越来越成为新型消费力量的生活方式;<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo2; tab-stops: list 18.0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">7、</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">现代服务业中智力型、信息型、高科技、新材料、新农业等创新性的行业,在经济危机中不但没有受到影响,反而得到了加速的增长,他们也开始尝试连锁模式的扩张;<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo2; tab-stops: list 18.0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">8、</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">许多基础好有准备的连锁企业目前从外拓变向内求,开始致力于企业的精细化管理、品牌化管理和文化管理,打造具有竞争力的连锁经营模式;<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 18pt; TEXT-INDENT: -18pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo2; tab-stops: list 18.0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">9、</SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">有眼光有目标的连锁企业在目前的情形下采取了高调的人力资源战略,不但不裁员,反而给员工涨工资,比如苏宁。他们意在艰难的时期储备人才、聚拢人心、培养忠诚;在经济复苏的时候便会成为企业迅猛发展的动力。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 17.85pt; TEXT-INDENT: -17.85pt; LINE-HEIGHT: 150%; mso-list: l0 level1 lfo2; tab-stops: list 18.0pt"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体"><SPAN style="mso-list: Ignore">10、<SPAN style="FONT: 7pt ''">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">国家出台的各种优惠政策给创业者创造了千载难逢的良机,调查显示,近<SPAN lang=EN-US>80%</SPAN>的创业者表示,如果有合适的连锁品牌,他们会选择加盟,这给连锁的品牌扩张创造了市场机会。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="FONT-SIZE: 12pt; LINE-HEIGHT: 150%"><SPAN style="FONT-FAMILY: ; mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">美国第<SPAN lang=EN-US>28</SPAN>届总统、<SPAN lang=EN-US>1919</SPAN>年诺贝尔国际和平奖获得者<SPAN lang=EN-US>Woodrow.Wilson</SPAN>说过:“才华不能,有才华但不成功的人随处可见;天赋不能,天赋无回报的几乎是句谚语;教育不能,这个世界挤满了受过教育的被遗弃者;只有毅力和决心是万能的,世界上没有什么东西能取代持之以恒的精神。”<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</SPAN><SPAN style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体">如此,我们站在<SPAN lang=EN-US>2009</SPAN>年的船头上可以这样解读危机:冬天里孕育着的春天,那么让我们携手同心朝向同一个目标:在冬天里耕耘;到春天时发展!<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P></DIV>
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林帆 发表于 2009-1-15 13:29:34

<p>随着农民负担的减轻以及对更高品质生活的追求,乡村居民对品牌和质量的要求也越来越高了,农村的商机凸显,连锁业也许在这个市场能有所斩获。</p>

whitezeng 发表于 2009-1-15 15:33:30

<p>随着微机日益扩散</p><p>人们捂紧口袋的理念愈加强烈</p><p>如何拉动内需</p><p>还需从真正解决百姓忧患意识着手</p><p>光凭目前的宏观调控可能还有距离</p>

梦想花圃 发表于 2009-1-18 19:50:58

只要驾驭的好企业在产业中的位置,在冬天里发展;到春天时成熟发展

独善其身 发表于 2009-1-19 10:08:35

“只有毅力和决心是万能的,世界上没有什么东西能取代持之以恒的精神”

bhyt434 发表于 2009-1-20 15:12:42

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[此贴子已经被作者于2009-1-27 20:42:55编辑过]

BDGRERE 发表于 2009-1-27 20:40:31

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[此贴子已经被作者于2009-1-27 20:41:05编辑过]

fsfsfffs 发表于 2009-1-30 16:50:56

qq8926085 发表于 2009-1-31 16:21:02

分析的不错

kern0579 发表于 2009-2-4 14:51:07

<p><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体;">美国第<span lang="EN-US">28</span>届总统、<span lang="EN-US">1919</span>年诺贝尔国际和平奖获得者<span lang="EN-US">Woodrow.Wilson</span>说过:“才华不能,有才华但不成功的人随处可见;天赋不能,天赋无回报的几乎是句谚语;教育不能,这个世界挤满了受过教育的被遗弃者;只有毅力和决心是万能的,世界上没有什么东西能取代持之以恒的精神。”</span></p><p><span style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体;">观念转变了才能影响行为.</span><br/></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p>
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