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mengyue 发表于 2008-12-4 12:06:58

方德酒类营销咨询：天关山酒业策划工作总结

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: center" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 16pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: ''">方德酒类营销咨询：天关山酒业策划工作总结</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN lang=EN-US style="FONT-SIZE: 16pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.6pt; LINE-HEIGHT: 20pt; TEXT-ALIGN: center; mso-char-indent-count: 1.96; mso-line-height-rule: exactly" align=center><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">方德＆天关山项目组</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.6pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 1.96; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">方德营销咨询公司启动天关山酒业咨询项目时近两个月，通过项目组全程的贴身策划服务，帮助企业量身打造整体运营方案，通过全程督导执行，目前已经起到了非常显著的效果。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.6pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 1.96; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">正如方德营销咨询专著《勾兑营销》一书中的经营理念：“后发达酒业”可以以极低的成本获得先进企业用了巨大代价才发现、创造的知识、技术、模式和制度。因此只要方德咨询能在管理制度或经营方略稍微帮助企业走上轨道，就会自然地爆发出跨越式的发展。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.6pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 1.96; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">截止</SPAN><SPAN lang=EN-US style="FONT-FAMILY: ; mso-bidi-font-size: 10.5pt">11</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">月份，天关山项目工作总结如下：</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 2.57; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: ; mso-bidi-font-size: 10.5pt">1</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">．新产品开发。项目组协同天关山酒业高层，经过反复研究论证，开发柔和新产品及</SPAN><SPAN lang=EN-US style="FONT-FAMILY: ; mso-bidi-font-size: 10.5pt">50</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">年坛装典藏。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 2.57; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: ; mso-bidi-font-size: 10.5pt">2</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">．营销队伍搭建。</SPAN><SPAN lang=EN-US style="FONT-FAMILY: ; mso-bidi-font-size: 10.5pt">10</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">月底项目组协同企业招聘营销队伍，并进行了系统培训，打造高效率的营销队伍。同时组织销售人员对城区市场进行了摸排，并对销售区域进行了初步的划分。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 2.57; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: ; mso-bidi-font-size: 10.5pt">3</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">．品牌落地推广。根据前期工作计划及方德咨询项目组的品牌推广方案，</SPAN><SPAN lang=EN-US style="FONT-FAMILY: ; mso-bidi-font-size: 10.5pt">11</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">月份已经陆续开展温州名酒天关山系列市场推广活动。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 2.57; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: ; mso-bidi-font-size: 10.5pt">4</SPAN><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: ''; mso-hansi-font-family: ''">．其他工作按计划稳步推进。</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 27pt; LINE-HEIGHT: 20pt; mso-char-indent-count: 2.57; mso-line-height-rule: exactly"><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt"><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: "> </SPAN></o:p></SPAN></P>
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redbar 发表于 2008-12-5 17:03:11

没有实际内容，有广告的嫌疑！能说的请说详细<br/><br/>而且这种总结是个流水账，有失专业<br/>
[此贴子已经被作者于2008-12-5 17:04:39编辑过]

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