[转帖]开拓新思路,零售行业大革命
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 黑体;">致零售企业老总的一封信<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: 黑体;"><span style="mso-spacerun: yes;"> </span></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 黑体;">开拓新思路<span lang="EN-US">,</span>继续我们的变革<span lang="EN-US">==</span>创新<span lang="EN-US">==</span>发展<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">各位零售企业的老总<span lang="EN-US">,</span>您们好<span lang="EN-US">;<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">引言：<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;"><span style="mso-spacerun: yes;"> </span></span><span style="FONT-FAMILY: 黑体;">我是一个从事零售行业<span lang="EN-US">13</span>年的业者<span lang="EN-US">,</span>大学毕业后就加入了零售业直到今天<span lang="EN-US">,</span>经历了零售业翻天覆地的变化<span lang="EN-US">,</span>而自身也走过了从售货员<span lang="EN-US">/</span>组长<span lang="EN-US">=</span>百货业到超市门店副店长<span lang="EN-US">/</span>采购大类经理<span lang="EN-US">/</span>大卖场店长<span lang="EN-US">/</span>采购部门负责人这样的发展旅程<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">参加工作<span lang="EN-US">14</span>年<span lang="EN-US">,</span>知识和经验一直是学了忘<span lang="EN-US">,</span>忘了学<span lang="EN-US">,</span>呵呵<span lang="EN-US">,</span>但<span lang="EN-US">,,,<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">一直记着<span lang="EN-US">(</span>也做为了工作的一个座右铭<span lang="EN-US">)</span>的是北京当时商业界的领袖<span lang="EN-US">,</span>老前辈<span lang="EN-US">(15</span>年前<span lang="EN-US">)<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">于熔的话<span lang="EN-US">:<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">1,</span><span style="FONT-FAMILY: 黑体;">零售行业虽然是没有什么科技含量<span lang="EN-US">,</span>但却是每个社会元素都不可或缺的技能<span lang="EN-US">(</span>买<span lang="EN-US">/</span>卖<span lang="EN-US">)</span>的最佳学习场所<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">2,</span><span style="FONT-FAMILY: 黑体;">零售行业必须有很强的经验积累<span lang="EN-US">(</span>从最底层做起<span lang="EN-US">)<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">3,</span><span style="FONT-FAMILY: 黑体;">顾客是你永远的主题<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">4,</span><span style="FONT-FAMILY: 黑体;">开动大脑<span lang="EN-US">,</span>不断调整你的卖货方式<span lang="EN-US">(</span>销售模式的不断革新<span lang="EN-US">)<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">这些话使我工作这么多年来<span lang="EN-US">,</span>一直是边学习边积累<span lang="EN-US">,</span>边思考<span lang="EN-US">,</span>边总结的方针<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">以今天参加工作<span lang="EN-US">14</span>年的我的现在的思维状态再次总结于老的话<span lang="EN-US">,</span>那就是他告诉了我零售行业的本质与核心<span lang="EN-US">,</span>同时告诉了我零售行业的特点<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">零售行业的本质<span lang="EN-US">:<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">买与卖<span lang="EN-US">=</span>这也就是现在的采购与营运<span lang="EN-US">,</span>更好的买以便于更好的卖<span lang="EN-US">,</span>更好的卖以便于更便利的买<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">零售行业的核心<span lang="EN-US">:<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">经验积累<span lang="EN-US">=</span>更好的掌握服务技巧<span lang="EN-US">,</span>更好的服务消费者<span lang="EN-US">(</span>掌握消费者<span lang="EN-US">)<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">零售行业的特点<span lang="EN-US">:<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">变革<span lang="EN-US">=</span>创新<span lang="EN-US">=</span>发展<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-FAMILY: 黑体;">也就是随着社会的发展<span lang="EN-US">,</span>特别是消费者需求的发展而不断变革<span lang="EN-US">,</span>创新<span lang="EN-US">,</span>发展<span lang="EN-US">.<p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;"><p> </p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 15pt; COLOR: blue; FONT-FAMILY: 黑体;">变革<span lang="EN-US">----------</span>创新<span lang="EN-US">-----------</span>发展<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 15pt; COLOR: maroon; FONT-FAMILY: 黑体;">形<span lang="EN-US">------------</span>术<span lang="EN-US">-------------</span>道<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 黑体;">让我们回顾一下零售行业的变革（形）<span lang="EN-US">:<p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">1,</span><span style="FONT-FAMILY: 黑体;">奴隶社会<span lang="EN-US">,</span>开始出现了所谓的<span lang="EN-US">”</span>商人“<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">2,</span><span style="FONT-FAMILY: 黑体;">走街串巷<span lang="EN-US">=</span>卖货郎<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">3,</span><span style="FONT-FAMILY: 黑体;">开设铺子<span lang="EN-US">=</span>门店<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">4,</span><span style="FONT-FAMILY: 黑体;">铺子集合<span lang="EN-US">=</span>市场<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">5,</span><span style="FONT-FAMILY: 黑体;">前店后厂<span lang="EN-US">=</span>零售与供应的关系<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">6,</span><span style="FONT-FAMILY: 黑体;">百货公司<span lang="EN-US">=</span>享受<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">7,</span><span style="FONT-FAMILY: 黑体;">超级市场<span lang="EN-US">=</span>折扣<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-FAMILY: 黑体;">8,</span><span style="FONT-FAMILY: 黑体;">电子商务<span lang="EN-US">=</span>网络购物<span lang="EN-US"><p></p></span></span></p> 没人理呀
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