一位出租车司机的MBA课程
<p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; LINE-HEIGHT: 120%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="COLOR: #333333; LINE-HEIGHT: 120%; FONT-FAMILY: verdana,ˎ̥; mso-bidi-font-size: 10.5pt; mso-bidi-font-family: Arial; mso-font-kerning: 0pt;"><span style="mso-spacerun: yes;"> </span></span></p><table class="MsoNormalTable" cellspacing="0" cellpadding="0" border="0" style="mso-cellspacing: 0cm; mso-padding-alt: 0cm 0cm 0cm 0cm;"><tbody><tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"><td style="BORDER-RIGHT: #d4d0c8; PADDING-RIGHT: 0cm; BORDER-TOP: #d4d0c8; PADDING-LEFT: 0cm; PADDING-BOTTOM: 0cm; BORDER-LEFT: #d4d0c8; PADDING-TOP: 0cm; BORDER-BOTTOM: #d4d0c8; BACKGROUND-COLOR: transparent;"><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><b><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;"> </span></b><font face=""><b><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><br/> </span></b><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;">我要从徐家汇赶去机场，于是匆匆结束了一个会议，在美罗大厦前搜索出租车。一辆大众发现了我，非常专业的、径直的停在我的面前。这一停，于是有了后面的这个让我深感震撼的故事，像上了一堂生动的<span lang="EN-US">MBA</span>案例课。为了忠实于这名出租车司机的原意，我凭记忆尽量重复他原来的话。 </span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt;"><p></p></span></font></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;"> “</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">去哪里</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">……</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">好的，机场。我在徐家汇就喜欢做美罗大厦的生意。这里我只做两个地方。美罗大厦，均瑶大厦。你知道吗？接到你之前，我在美罗大厦门口兜了两圈，终于被我看到你了！从写字楼里出来的，肯</font></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;"> </span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">千万不能被客户拉了满街跑。而是通过选择停车的地点、时间和客户，主动地决定你要去的地方。</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">”</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">我非常惊讶，这听上去很有意思。</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">“</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">有人说做出租车司机是靠运气吃饭的职业。我以为不是。你要站在客户的位置上，从客户的角度去思考。</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">”</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">这句话听上去很专业，有点像很多商业管理培训老师说的</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">“</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">put yourself into other</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">’</span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">s shoes.</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">”</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;"> “</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">给你举个例子，医院门口，一个拿着药的，一个拿着脸盆的，你带哪一个。</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">”</span><font face=""><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;">我想了想，说不知道。</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt;"><p></p></span></font></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;"> “</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">你要带那个拿脸盆的。一般人小病痛到医院看一看，拿点药，不一定会去很远的医院。拿着脸盆打车的，那是出院的。住院哪有不死人的？今天二楼的谁死了，明天三楼又死了一个。从医院出来的人通常会有一种重获新生的感觉，重新认识生命的意义，健康才最重要。那天这个说：</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">‘</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">走，去青浦。</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">’</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">眼睛都不眨一下。你说他会打车到人民广场，再去坐青浦线吗？绝对不会！</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">”</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt;"><p></p></span></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;"> </span><font face=""><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;">我不由得开始佩服。</span><span lang="EN-US" style="FONT-SIZE: 9pt; COLOR: #333333; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt;"><p></p></span></font></p><p></p><p></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; WORD-BREAK: break-all; TEXT-INDENT: 18pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;"> “</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">再给你举个例子。那天人民广场，三个人在前面招手。一个年轻女子，拿着小包，刚买完东西。还有一对青年男女，一看就是逛街的。第三个是个里面穿绒衬衫的，外面羽绒服的男子，拿着笔记本包。我看一个人只要<span lang="EN-US">3</span>秒钟。我毫不犹豫地停在这个男子面前。这个男的上车后说：</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">‘</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">延安高架、南北高架<span lang="EN-US">~~~</span></font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">’</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">还没说后面就忍不住问，</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">‘</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">为什么你毫不犹豫地开到我面前？前面还有两个人，他们要是想上车，我也不好意思和他们抢。</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">’</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">我回答说，</font></span><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: Arial; mso-font-kerning: 0pt; mso-ascii-font-family: 楷体; mso-fareast-font-family: 楷体;">‘</span><span style="FONT-SIZE: 12pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 楷体; mso-bidi-font-family: Arial; mso-font-kerning: 0pt; mso-hansi-font-family: Arial;"><font face="">中午的时候，还有十几分钟就<span lang="EN-US">1</span>点了。那个女孩子是中午溜出来买东西的，估计公司很近；那对男女是游客，没拿什么东西，不会去很远；你是出去办事的，拿着笔记本包，一看就是公务。</font></span></p></td></tr></tbody></table><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face=""> 详情请看 </font></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US"><span style="mso-spacerun: yes;"><font face=""> </font></span></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">本文来源：</span><span lang="EN-US"><font face=""><br/> <u><font color="#f70938"><a href="http://www.unihealthchina.com/">www.unihealthchina.com</a></font></u></font></span></p>[此贴子已经被作者于2008-7-11 9:23:11编辑过]
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