[原创]牛根生“牛在哪里”
<p class="MsoNormal" style="MARGIN: 7.8pt 0cm; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 22pt; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm; mso-char-indent-count: 1.5; mso-line-height-rule: exactly;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"><img src="http://www.dashi123.com/UploadFile/2008321144231771.jpg" border="0" alt=""/></span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 7.8pt 0cm; TEXT-INDENT: 15.75pt; LINE-HEIGHT: 21pt; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm; mso-char-indent-count: 1.5; mso-line-height-rule: exactly;"><shapetype id="_x0000_t75" stroked="f" filled="f" path="m@4@5l@4@11@9@11@9@5xe" opreferrelative="t" ospt="75" coordsize="21600,21600"><stroke joinstyle="miter"></stroke><formulas><f eqn="if lineDrawn pixelLineWidth 0"></f><f eqn="sum @0 1 0"></f><f eqn="sum 0 0 @1"></f><f eqn="prod @2 1 2"></f><f eqn="prod @3 21600 pixelWidth"></f><f eqn="prod @3 21600 pixelHeight"></f><f eqn="sum @0 0 1"></f><f eqn="prod @6 1 2"></f><f eqn="prod @7 21600 pixelWidth"></f><f eqn="sum @8 21600 0"></f><f eqn="prod @7 21600 pixelHeight"></f><f eqn="sum @10 21600 0"></f></formulas><path oconnecttype="rect" gradientshapeok="t" oextrusionok="f"></path><lock aspectratio="t" vext="edit"></lock></shapetype><shape id="_x0000_s1026" obutton="t" href="http://www.dashi123.com/ReadNews.asp?NewsID=5808" type="#_x0000_t75" style="MARGIN-TOP: 10.6pt; Z-INDEX: 1; LEFT: 0px; MARGIN-LEFT: 18pt; WIDTH: 126pt; POSITION: absolute; HEIGHT: 179.4pt; TEXT-ALIGN: left;"><fill odetectmouseclick="t"></fill><imagedata otitle="2008321144231771" src="file:///C:\DOCUME~1\ADMINI~1\LOCALS~1\Temp\msohtml1\01\clip_image001.jpg"></imagedata><wrap type="square"></wrap></shape><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><span style="mso-spacerun: yes;"><font face=""> </font></span></span></b><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">牛根生是个苦孩子，据说当年他从乡下被卖到城里仅值</span><span lang="EN-US"><font face="">50</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">元钱。但是，如今只要一提到牛根生的名字，就会有无数双耳朵竖起来。熟悉蒙牛的人都说，牛根生演绎了一个中国企业快速发展的传奇，而在这个掺杂着恩怨情仇和资本财富的故事中，牛根生的个人魅力也一次次地被渲染和拔高。</span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 14pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 7.8pt 0cm; LINE-HEIGHT: 21pt; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm; mso-line-height-rule: exactly;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"> </span><chsdate wst="on" isrocdate="False" islunardate="False" day="15" month="10" year="2003"><span lang="EN-US"><font face="">2003</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年</span><span lang="EN-US"><font face="">10</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">月</span><span lang="EN-US"><font face="">15</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日</span></chsdate><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">，中国首位航天员杨利伟上天，蒙牛成了唯一的牛奶赞助商。同年</span><chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="11" year="2008"><span lang="EN-US"><font face="">11</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">月</span><span lang="EN-US"><font face="">18</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日</span></chsdate><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">，央视</span><span lang="EN-US"><font face="">2004</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年黄金段位广告招标会上，牛根生猛砸</span><span lang="EN-US"><font face="">3.1</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">亿元，一举夺取了“标王”。外界在评论牛根生领导下的蒙牛集团高速成长时常用的一个词汇是：“奇迹。”这个“奇迹”的轨迹是：</span><span lang="EN-US"><font face="">3</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年时间，蒙牛乳业从行业排名千名之外到跻身四强，并成功打造出一个中国驰名商标。</span></p><p class="MsoNormal" style="MARGIN: 7.8pt 0cm; LINE-HEIGHT: 21pt; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm; mso-line-height-rule: exactly;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';"> 当蒙牛以</span><span lang="EN-US"><font face="">3.1</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">亿元人民币的中标额连续夺得《新闻联播》后、《焦点访谈》前和</span><span lang="EN-US"><font face="">21</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">点档电视剧中插等广告位置，成为</span><span lang="EN-US"><font face="">2004</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年央视广告标王后，蒙牛不容置疑地成为</span><span lang="EN-US"><font face=""> 2004</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年中国乳业发展的标杆。</span></p><p class="MsoNormal" style="MARGIN: 7.8pt 0cm; TEXT-INDENT: 21pt; LINE-HEIGHT: 21pt; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm; mso-line-height-rule: exactly;"><chsdate wst="on" isrocdate="False" islunardate="False" day="10" month="6" year="2004"><span lang="EN-US"><font face="">2004</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">年</span><span lang="EN-US"><font face="">6</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">月</span><span lang="EN-US"><font face="">10</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日</span></chsdate><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">，蒙牛集团在香港主板成功挂牌上市，共发行</span><span lang="EN-US"><font face="">3.5</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">亿股。当时香港主板市场市道低迷，蒙牛跑赢大市，激活了一度低迷的香港股市，国际认购踊跃，认购价落在价格区间的最高端定价，即每股</span><span lang="EN-US"><font face="">3.925</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">元，募集资金近</span><span lang="EN-US"><font face="">14</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">亿元人民币。蒙牛集团管理层的大多数人立马成了引人注目的“百万富翁”、“千万富翁”。其中，个人持股</span><span lang="EN-US"><font face="">6.1% </font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">的牛根生一夜之间身价过亿。</span></p><p class="MsoNormal" style="MARGIN: 7.8pt 0cm; TEXT-INDENT: 21pt; LINE-HEIGHT: 21pt; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm; mso-line-height-rule: exactly;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">蒙牛完成融资后，牛根生表示，蒙牛今后会通过在资本市场上的一系列运作收购兼并一些大的地方品牌乳品企业，收购后蒙牛会继续使用这些品牌，然后再慢慢统一到蒙牛的品牌上来。</span><span lang="EN-US"><font face=""></font></span></p><p class="MsoNormal" style="MARGIN: 7.8pt 0cm; TEXT-INDENT: 21pt; LINE-HEIGHT: 21pt; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm; mso-char-indent-count: 2.0; mso-line-height-rule: exactly;"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">牛根生曾经有一句名言，蒙牛有一个飞船定律，不是在高速中成长，就是在高速中毁灭。如果达不到环绕速度，那么只能掉下来；只有超越环绕速度，企业才能永续发展。牛根生的品牌理念是：逆其道而行之，借力壮大，站在巨人的肩膀上，把对手抛在后面。牛根生的目标不单是要做到全国前列。他对能够参加</span><span lang="EN-US"><font face="">APEC</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">会议感慨万千：“一个卖牛奶、卖雪糕的可以参加这个国际盛会，不容易啊！”他说蒙牛是代表中国</span><span lang="EN-US"><font face="">120</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">万名奶农，走向国际市场。</span><font face="">
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