mengben 发表于 2008-6-12 12:13:31

[原创]出版公司运作流程之重点图书发展部

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">一</span><span lang="EN-US" style="COLOR: black;"><font face="">.</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">部门目标:</span></b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">重点图书部每月应该至少策划出一部重点图书(出版时间根据图书属性待定)。</span><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">二</span><span lang="EN-US" style="COLOR: black;"><font face="">.</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">选题策划标准:</span></b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">该图书须具有如下特点:第一,市场销量达到五万册以上。第二,读者美誉度要达到</span><span lang="EN-US" style="COLOR: black;"><font face="">90%</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">以上。第三,在思想、内容、表现形式、文风等方面要在市场同类书籍中达到特殊性,能有创新性。第四,具有评奖的实力(并非实际参评)。第五,具有市场操作进一步空间。例如,可以和企业合作、可以团购、可以向影视剧和游戏与玩具等相关行业拓展的余地(看市场效果但需要考虑)。</span><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">三</span><span lang="EN-US" style="COLOR: black;"><font face="">.</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">具体编制和人员:</span></b><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">本图书部门应该具有如下特点:第一,编制按照各自特长进行但平时工作能力要混合型。第二,人员随公司实力。</span><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">四</span><span lang="EN-US" style="COLOR: black;"><font face="">.</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">工作流程:</span><span lang="EN-US" style="COLOR: black;"><font face="">1.</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">单项(重点策划项目)工作流程</span></b><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">(</span><span lang="EN-US" style="COLOR: black;"><font face="">1</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)每月</span><span lang="EN-US" style="COLOR: black;"><font face="">1</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日到</span><span lang="EN-US" style="COLOR: black;"><font face="">5</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日提交<b style="mso-bidi-font-weight: normal;">“策划思路表”</b>。(</span><span lang="EN-US" style="COLOR: black;"><font face="">2</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)本部门主管要在</span><span lang="EN-US" style="COLOR: black;"><font face="">8</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日下班前给出具体<b style="mso-bidi-font-weight: normal;">“一次策划思路反馈意见。”</b>(</span><span lang="EN-US" style="COLOR: black;"><font face="">3</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)</span><span lang="EN-US" style="COLOR: black;"><font face="">11</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日下班前策划人员需提交<b style="mso-bidi-font-weight: normal;">“二次策划思路表”。</b>(</span><span lang="EN-US" style="COLOR: black;"><font face="">4</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)本部门主管在</span><span lang="EN-US" style="COLOR: black;"><font face="">14</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日前将策划思路表整理成<b style="mso-bidi-font-weight: normal;">“待定策划表”</b>(</span><span lang="EN-US" style="COLOR: black;"><font face="">5</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)本部门主管和公司领导在</span><span lang="EN-US" style="COLOR: black;"><font face="">18</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日前决定是否实行这一策划并给出详细的<b style="mso-bidi-font-weight: normal;">“策划审核初步决议”</b>(</span><span lang="EN-US" style="COLOR: black;"><font face="">6</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)</span><span lang="EN-US" style="COLOR: black;"><font face="">20</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日前,策划者提交“<b style="mso-bidi-font-weight: normal;">策划审核反馈”</b>(如果策划通过,则给出执行步骤;如果没有通过,则给出抗辩理由,填写“策划抗辩书”)(</span><span lang="EN-US" style="COLOR: black;"><font face="">7</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)</span><span lang="EN-US" style="COLOR: black;"><font face="">22</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日前,本部门主管和公司领导给出<b style="mso-bidi-font-weight: normal;">“策划审核决定书”(</b>如果是<b style="mso-bidi-font-weight: normal;">“策划抗辩书”</b>则需要给出<b style="mso-bidi-font-weight: normal;">“策划审核决定书(二次反馈)”)</b>(</span><span lang="EN-US" style="COLOR: black;"><font face="">8</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)</span><span lang="EN-US" style="COLOR: black;"><font face="">25</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日前,主管和主要负责人与领导商讨具体执行策略。(</span><span lang="EN-US" style="COLOR: black;"><font face="">9</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)</span><span lang="EN-US" style="COLOR: black;"><font face="">28</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日前,给出<b style="mso-bidi-font-weight: normal;">“策划审核执行书”</b></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black;"><font face="">2.</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">策划人员工作流程</span><span lang="EN-US" style="COLOR: black;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">(</span><span lang="EN-US" style="COLOR: black;"><font face="">1</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)每月</span><span lang="EN-US" style="COLOR: black;"><font face="">1</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日到</span><span lang="EN-US" style="COLOR: black;"><font face="">7</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日为策划提交时间,要求主策划至少两条,辅策划至少三条。填写<b style="mso-bidi-font-weight: normal;">“策划月度总结”</b>从中选定出<b style="mso-bidi-font-weight: normal;">“重点策划项目表”</b>(</span><span lang="EN-US" style="COLOR: black;"><font face="">2</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)每月</span><span lang="EN-US" style="COLOR: black;"><font face="">8</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">日以后,策划除了对策划和主管交流外,每天要上交一份至少八百字的<b style="mso-bidi-font-weight: normal;">“每日图书市场考察表”</b>,用于从中找到好的市场思考点。(</span><span lang="EN-US" style="COLOR: black;"><font face="">3</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">)负责监控策划执行情况。</span><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">五</span><span lang="EN-US" style="COLOR: black;"><font face="">.</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">奖励</span><span lang="EN-US" style="COLOR: black;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="COLOR: black;"><font face="">1</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">凡是进入<b style="mso-bidi-font-weight: normal;">“重点策划项目表”</b>的给与至少</span><span lang="EN-US" style="COLOR: black;"><font face="">200</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">元奖励。凡给出<b style="mso-bidi-font-weight: normal;">“策划审核决定书”</b>的给与至少</span><span lang="EN-US" style="COLOR: black;"><font face="">100</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">元奖励。</span><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="COLOR: black;"><font face="">2</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">凡从<b style="mso-bidi-font-weight: normal;">“每日图书市场考察表”</b>中挑选出十条有用市场、图书、管理信息、工作心得者,给与</span><span lang="EN-US" style="COLOR: black;"><font face="">100</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">元奖励。十条以后每条奖励十五元,不足十条的每条给与五元奖励。</span><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="COLOR: black;"><font face="">3</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">凡达到<b style="mso-bidi-font-weight: normal;">“重点图书评定表”要求者,从图书利润中给出</b></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black;"><font face="">10%</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">。</span><span lang="EN-US" style="COLOR: black;"><p></p></span></b></p>

mengben 发表于 2008-6-12 12:14:14

回复:(mengben)[原创]出版公司运作流程之重点图书发...

<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">六.重点操作要点</span><span lang="EN-US" style="COLOR: black;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="COLOR: black;"><font face="">1.</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">当策划给出<b style="mso-bidi-font-weight: normal;">“策划审核执行书”</b>后,无论主管还是公司领导人,必须全部退出管理,交由“项目负责人”全权负责。只要在执行出现重大滞后、偏移时才能给与纠正。</span><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="COLOR: black;"><font face="">2.</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">各项奖励完全实行“利润制”,抛弃码洋等没有实际用处的概念。</span><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="COLOR: black;"><font face="">3.</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">上述表格中只有<b style="mso-bidi-font-weight: normal;">“重点图书评定表”、“每日图书市场考察表”的相应评选决定不予以公布。</b></span><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="COLOR: black;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="COLOR: black;"><font face="">4.</font></span><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">本部门完全采用“民主评选制”,每个项目有具体执行人、协助人、监督人。每星期一为例会,每月由公司领导召开“总结会”。在召开会议时,一定要注意防止流于形式,召开会议时全部站立用以节省时间,防止假、大、空出现,真正提高积极性、效果。</span><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">七</span><span lang="EN-US" style="COLOR: black;"><font face="">.</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">表格的用处</span><span lang="EN-US" style="COLOR: black;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><span style="COLOR: black; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">上述表格表面上看得比较多,束缚多,实际上是为了更好地工作,杜绝推诿现象。例如<b style="mso-bidi-font-weight: normal;">“每日图书市场考察表”</b>的用处就至少有以下三条:第一,可以从中挑选有利于决策,管理者自身策划出较好的图书项目。第二,可以监督员工工作效果。第三,有利于提高员工的工作效率和能力。可以说,当员工形成习惯后,即使不给奖励也会自己去执行。</span><span lang="EN-US" style="COLOR: black;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 130%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="COLOR: black; FONT-FAMILY: 宋体;">八<span lang="EN-US">.</span>表格(略)<span lang="EN-US"><p></p></span></span></b></p>

mengben 发表于 2008-6-12 12:15:40

回复:(mengben)回复:(mengben)[原创]出版公司运...

<font color="#f70909">本人想寻找创业合作伙伴,发展方向、原则、步骤等面谈。</font>
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